2010GUIDE

STANDARDS VISUAL

TABLE OF CONTENTS

Introduction----------------------- 2Trademarks-&-Copyrights-------- 3Color-Usage------------------------ 4Wordmark------------------------- 6Brand-Identities-------------------- 7Brand-Portfolio-------------------- 8Anatomy-of-the-Brand------------- 9Fraternity-Identity---------------- 10---Logomark- ---------------------- 10---Tagline--------------------------- 10---Logo----------------------------- 11---Greek Logomark- --------------- 11---Mascots-------------------------- 12---Emblems------------------------- 12Foundation-Identity-------------- 13Service-Identity------------------- 14Seals------------------------------- 15Reverse-Images------------------- 16Retired-Images-------------------- 18Incorrect-Usage------------------- 19Typography----------------------- 20---Print----------------------------- 20---Websites------------------------- 22Stationery-&-Other-Media------- 23Electonic-Files-------------------- 24Contact-Information------------- 25

WELCOME TO YOURNEW IDENTITYSigma-Alpha-Epsilon’s-brand--identity-is-explained-in-the--following-guide.-To-ensure-a-consistent,-brand-and-to-uphold-the-integrity-of-the-organiza-tion,-constituents-should-adhere-to-these-guidelines.-The-images-provided-in-this-guide-have-been-chosen-based-on-our-organization’s-rich-history-and-heritage---while-keeping-a-modern,-professional-approach.-Deviations-from-any-of-these-elements-break-the-style-and,-therefore,-violate-our-trademark.-

The-communications-department-has-created-a-brand-portfolio-that-should-be-used-for-all-communi-cation-materials-regarding-Sigma-Alpha-Epsilon.-These-prepared-files-uphold-print-and-web-speci-fications.-Any-attempt-to-recre-ate-the-artwork-compromises-the-brand.-Variations-of-the-brands-must-be-approved-in-advance-by-the-communications-department.-

While-this-guide-answers-most-questions-related-to-the-brand-identity,-special-circumstances-may-not-be-covered.-Most--constituents-are-not-as-well-versed-in-visual-and-print-standards-as-professionals.-Should-questions-arise-regarding-the-brand-identity,-contact-the-Fraternity--Service-Center-via-the-contact-information-page-found-at-the--end-of-this-guide.

Find the images you need at www.sae.net under the“Image Library.”

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A NOTE ABOUT TRADEMARKS & COPYRIGHTSSigma-Alpha-Epsilon-legally--maintains-the-exclusive-rights-to-its-insignia-and-trademarks.-They-are-registered-with-the-federal-government.-The-Fraternity-Laws-grants-the-rights-for-Sigma-Alpha-Epsilon-members-to-use-the--insignia-and-trademarks-in--conjunction-with-the-organization’s-communications-vehicles,-such-as-newsletters,-websites,-e-mails-and-brochures.-However,-unauthorized-use-of-these-materials-is-a-violation-of-law-and-can-result-in-litigation-if-used-inappropriately-or-without-prior-consent-from-the-Fraternity-Service-Center.-

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CORRECT COLOR USAGESigma-Alpha-Epsilon’s-official colors are-royal-purple-and-old-gold.-But-print-and-web--applications-can-produce-many-versions-of-these-colors.-Therefore,-the-communications-department-follows-a-PANTONE®-color-chart-for-the-most-accurate-representation-of-these-colors.-Royal-purple-is-represented-with-PMS-273,-and-old-gold-is-represented-with-PMS-871,-which-is-a-metallic-ink.--However,-in-lieu-of-metallic-ink,-PMS-117-is-acceptable.-Please-note-PMS-871-and-PMS-117-look--different,-especially-because-PMS-871-is-metallic-based.-PMS-871-is-especially-effective-in-formal-pieces,-such-as-invitations-and--letterhead.-PMS-871-can-also-look-brown-when-not-printed-as-a-metallic-ink.-PMS-117,-on-the-other-hand,-contains-more-of-an-orange-hue.-The-color-chart-to-the-left-shows-the-color’s-makeup.

Not-every-constituent-will-have-access-to-the-PANTONE®-color-system,-which-is-widely-used-by-graphic-artists-and-printers.-In-this-case,-the-closest-match-should-be-assigned-as-royal-purple-and-old-gold.-

Royal PurplePMS 273C:-100- - R:-37M:-100- - G:-23Y:-21- - B:-122K:-14

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Old Gold (metallic ink)PMS 871C:-44- - R:-132-M:-47- -- G:-114Y:-78- - B:-72K:-20

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Old Gold (regular ink)PMS 117C:-23- - R:-206M:-37- - G:-157Y:-100- - B:-0K:-2

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ADDITIONAL COLORSSigma-Alpha-Epsilon-also-uses-a-color palette-for-its-publica-tions-for-greater-flexibility.-These-secondary-colors-can-be-used-for-design-and-special-projects.-The-range-of-color-tones-matches-Sigma-Alpha-Epsilon’s-colors--represented-in-various-heraldic-symbols-used-by-the-Fraternity.-

Like-most-professionals-in-the-communications-industry,-Sigma-Alpha-Epsilon-follows-the--PANTONE®-Matching-System.--The-PMS-is-a-universal-match-ing-system-for-color-management-and-control-over-ink-colors.-PMS-colors-are-assigned-a-numeric-code,-and-they-appear-the-same-no-matter-where-they-are-printed.-Color-management-is-complex-and,-colors-can-vary-between-a-professional-printer,-a-medium-sized-printer-(such-as-FedEx-Office)-and-a-home/office-ink--or-laser-jet-printer.

Because-not-every-constituent-has-access-to-the-PMS,-color-information-based-on-CMYK,-RGB-and-hexadecimal-colors-are-listed-here-as-well.-CMYK-stands-for-a-color-system-defined-by-cyan,-magenta,-yellow-and-black.-Combinations-of-these-colors-form--millions-of-colors,-and-CMYK-is-used-by-print-professionals-and-presses.-RGB-stands-for-red,-green-and-blue,-the-screen-version-for-defining-colors.-Televisions-and-computer-monitors,-for-example,-use-RGB-to-produce-millions-of-colors.-Hexadecimal-colors-are-web-based-colors-defined--specifically-for-the-internet.

PMS 7461C:-98- - R:-0M:-24- - G:-131Y:-1- - B:-190K:-3

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PMS 575C:-57- - R:-82M:-11- - G:-79Y:-85- - B:-43K:-45

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PMS Cool Gray 4CC:-0- - R:-188M:-0- - G:-190Y:-0- - B:-192K:-30

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PMS 716C:-0- - R:-236M:-55-- - G:-122Y:-90- - B:-8K:-0

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PMS 186C:-0- - R:-194M:-91- - G:-60Y:-76- - B:-64K:-6

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PMS PRocess YellowC:-0- - R:-249M:-0- - G:-227Y:-100- - B:-0K:-0

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Figure 1

WORDMARKThe-wordmark for-the-Fraternity-is-composed-of-a-simple-element,-the-words-“Sigma-Alpha-Epsilon”-in-a-predetermined-typeface-and-color-(Figure-1).---“Sigma-Alpha-Epsilon”-must-always-appear-in-the-serif-typeface-Trajan®,-which-maintains-the-strong-heritage-and-strength-of-the-organization.-This-main--wordmark-is-acceptable-for-generic-references-to-Sigma-Alpha-Epsilon-without-regard-to-a-specific-entity.---As-explained-on-the-previous-pages,-each-of-those-entities--maintains-its-own-identity.-

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BRAND IDENTITIESSigma-Alpha-Epsilon-is-the--overarching,-or-umbrella,-brand for-the-entire-organization.-The-name-by-itself-symbolizes-the--Fraternity,-the-Foundation-and-Financial-&-Housing-Corporation.-But-each-entity-maintains-a--separate-brand-identity,-which-is-represented-here-(Figures-2-4).

A-brand identity-is-the-outward-expression-of-a-brand,-including-its-name,-trademark,--communications-and-visual-appearance.-When-referring-to-a-specific-organization,-the-brand-for-that-entity-should-be-used-in-conjunction-with-all--communications-materials.-If-the-reference-is-not-specific-to-entity,-which-should-happen-only-on-rare-occasion,-it-is-acceptable-to-use-the-wordmark,-as-explained-on-the-previous-page-(Figure-1).

Figure 2

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BRAND PORTFOLIOEach-entity-also-maintains-a-brand portfolio,-or-a-set-of-identities,-that-are-related-to-the-main-identity.-These-family-members-are-officially-recognized-programs-supported-by-the-Fraternity-Service-Center.-While-their-venues-and-themes-may-change-each-year,-the-brand-identity-will-stay-the-same.-Any-reference-to-these-events-though-a-visual-means-should-only-use-the-brand-logos-represented-here.-They-are-categorized-based-on-the-entity-in-which-they-fall.

Members-of-the-Fraternity brand portfolio-include-the-Gentlemen’s-Circle,-the-colony-brand-and--The-Inner-Circle-(Figures-5-7).-Their-brand-identities-should-only-be-used-in-conjunction-with-their-respective-events.

Members-of-the-Foundation brand portfolio include-the--the-SAE-Annual-Loyalty-Fund,--the-True-Gentleman-Day-of--Service,--the-John-O.-Moseley-Leadership-School,-the-True--Gentleman-Initiative-and-We-Stand-Together-(Figures-8-12).--All-materials-related-to-the-normal-Foundation-operations-and-the-annual-fund-should-employ-the-use-of-the-Foundation’s-main-brand-identity.-All-materials-related-to-the-capital-campaign-should-employ-the-use-of-the-Campaign-for-Sigma-Alpha--Epsilon-identity.

SAE-Financial-&-Housing--Corporation-does-not-have-a-brand-portfolio-at-this-time.

Figure 5

Figure 8

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Figure 11

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Figure 6 Figure 7

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ANATOMY OF THE FRATERNITY BRANDThe-brand-identity-for-the--Fraternity-is-composed-of-the--following-elements:-wordmark,-logomark and-tagline (Figure-13).-These-elements-together-form-the-brand-identity-as-a-cohesive-unit.-But-in-certain-situations,-each--element-can-be-extracted-as-a--stand-alone-image.

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Figure 13

wordmarklogomark

tagline

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FRATERNITY IDENTITY

LOGOMARKThe-official-Sigma-Alpha-Epsilon-Fraternity logomark (Figure-14)-includes-the-wordmark-and-the-two-color-logo.-This-logomark-should-be-used-in-all-official-media-and-for-formal-settings-applying-to-the-Sigma-Alpha-Epsilon--Fraternity.-It-may-appear-in-color-or-in-black-and-white-(Figure-15).

TAGLINESigma-Alpha-Epsilon’s-tagline “BE-TRUE.”-calls-upon-the-Fraternity’s-creed,-“The-True-Gentleman,”-without-explicitly-stating-its-title-(Figure-16).-The-play-on-words-is-what-strengthens-the-brand.-“BE-TRUE.”-is-the-call-to-action,-urging-members-to-be-true-to-whatever-their-cause-may-be.-The-tagline-should-always-appear-with-the-logomark,-thereby-creating-the-entire-brand-identity.-It-provides-a-consistent-look-and-message-to-constituents.

The-tagline-always-appears-in-the-typeface-known-as-Trade-Gothic-Std-Bold.-It-may-appear-in-gold-(PMS-871)-or-black-(Figure-17)-but-never-in-a-combination-of-colors.-Only-the-communications--department-reserves-the-right-to-alter-the-colors-in-the-tagline-as-marketing-materials-dictate.

Figure 14

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Figure 16

Figure 17

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LOGOThe-official-logo of-the-Sigma-Alpha-Epsilon-Fraternity-is-the-symbol-of-the-black-shield-and-the-rising-sun,-images-which-invoke-a-special-meaning-for-members.-The-logo-(Figure-18)-is-a-variation-of-part-of-the-coat-of-arms.-This-logo-can-be-used-as-a-stand-alone-element-when-referring-to-the-Sigma-Alpha-Epsilon-Fraternity.-The-logo-should-invoke-the-same-brand-identity-as-the-logomark.-It-may-appear-in-color-or-in-black-and-white-(Figure-19).

GREEK LOGOMARK Often-times,-media-only-permit-the-Greek-letter-version-of-the--official-brand.-And-while-most-constituents-simply-print-the-“SAE”-in-a-Symbol-typeface-(ΣΑΕ),-the-communications-department-has-created-the--Greek logomark.--

When-the-media-calls-for-a--shorter-version-of-the-brand,-the-use-of-this-logomark-(Figure-20)--is-acceptable.-Most-times,-the-mark-appears-on-chapter-shirts,--sports-related-media-and--pledging-materials.-This--logomark-may-appear-in-black--or-gold-(Figure-21).-

Figure 18 Figure 19

Figure 20

Figure 21

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MASCOTSThe-brand-identities-are-used-as-the-main-visual-elements-for-Sigma-Alpha-Epsilon.-However,-the-communications-department-recognizes-the-historic-use-of-other-emblems-and-symbols-associated-with-the-Fraternity,-not-the-brand-identity.-We-have-recreated-the-classic-images-with-a-modern-look.--While-the-use-of-these-mascots-is-acceptable-for-certain-media,-they-should-not-be-combined-in-any-way-with-the-brand-identities.-Instead,-the-mascots-should-stand-on-their-own.-Any-version-of-the-mascots-that-is-not-illustrated-here-should-be-considered-retired-and-is-unacceptable-for-use.

The-mascots include-the-lion,-the-phoenix,-Minerva-and--Brother-Hero-(Figures-22-25).

EMBLEMSIn-addition-to-the-brand-identities-and-the-mascots,-a-number-of-emblems derived-from-our--heraldry-are-acceptable-for-use.-Again,-they-should-not-be--combined-with-the-brand-identity.-Instead,-they-should-be-displayed-on-their-own.-Any-version-of-the-emblems-that-is-not-illustrated-here-should-be-considered-retired-and-is-unacceptable-for-use.

The-emblems-include-the--coat-of-arms-and-the-shield,-or-escutcheon-(Figures-26-27).

Figure 22

Figure 24

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Figure 25

Figure 26 Figure 27

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FOUNDATION IDENTITY

LOGOMARKThe-official-Sigma-Alpha-Epsilon-Foundation logomark-(Figure-28)-includes-the-wordmark-and-the-Levere-Memorial-Temple-logo.-This-logomark-should-be-used-in-all-official-media-and-for-formal-settings-applying-to-the-Sigma-Alpha-Epsilon-Foundation.-It-may-appear-in-color-or-in-black-(Figure-29).

LOGOThe-official-logo of-the-Sigma-Alpha-Epsilon-Foundation-is-the-line-art-of-the-Levere-Memorial-Temple,-which-has-long-been-the-traditional-symbol-of-the-Foundation.-This-logo-(Figure-30)-element-when-referring-to-the-Sigma-Alpha-Epsilon-Foundation.-The-logo-should-invoke-the-same-brand-identity-as-the-logomark.-It-may-appear-in-black-or-purple-(PMS-273)-(Figure-31).

Figure 31

Figure 28

Figure 29

Figure 30

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FINANCIAL & HOUSINGCORPORATION IDENTITY

LOGOMARKThe-official-SAE-Financial & Housing Corporation logomark-(Figure-32)-includes-the-wordmark-and-the-two-color-logo.-This-logomark-should-be-used-in-all-official-media-and-for-formal-settings-applying-to-Sigma-Alpha-Epsilon-Services.-It-may-appear-in-color-or-in-black-and-white-(Figure-33).

LOGOThe-official-logo of-SAE-Financial-&-Housing-Corporation-is-the-fleur-de-lis,-an-emblem-with-great-meaning-to-the-organization-and-one-that-embodies-the-purpose-of-the-entity.-This-logo-(Figure-34)-can-be-used-as-a-stand-alone-element-when-referring-to-the-Financial-&-Housing-Corporation.-The-logo-should-invoke-the-same-brand-identity-as-the-logomark.-It-may-appear-in-color-or-in-black-and-white-(Figure-35).

Figure 33

Figure 32

Figure 34

Figure 35

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SEALSSigma-Alpha-Epsilon-uses-two-seals in-conjunction-with-some-of-its-communications-materials.-They-are-the-great-seal-of-the--Fraternity-(Figure-36)-and-the-Leadership-School-seal-(Figure-37).-These-seals-serve-a-specific-purpose,-mostly-denoting-offi-cial-stamps-of-approval-for-items-such-as-membership-certificates-and-Leadership-School-diplomas.-However,-their-use-is-no-longer-public,-and-the-seals-are-not-avail-able-to-constituents.-Any-requests-for-our-seals-must-be--processed-through-the-communi-cations-department.-See-page-25-for-contact-information.

ADDITIONAL IMAGESThe-communications-department-maintains-a-complete-library-of-images-besides-the-one-listed-in-this-guide.-Their-use,-however,-is-controlled-depending-on-the-audience.-Certain-images-not-described-in-this-guide-are--available-for-download-under-the-“Image-Library”-at-www.sae.net.-For-more-information,-see-the-contact-information-on-page-25.

Figure 36

Figure 37

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REVERSE IMAGESWhile-most-of-our-brand-identities-have-been-developed-for-applications-appearing-on-a-white-background,-not-every-medium-will-use-such-a-background.-In-cases-where-the-brand-identity-must-appear-on-a-colored-background,-reverse images are-available-(Figures-38-41).-Be-aware,-different--backgrounds-will-produce-different-results,-which-may-compromise-the-colors-in-the-brand-identity,-so-use-your-best-judgment-when-selecting-a-background-color.-There-should-be-sufficient-contrast-between-the-background-and-the-image.

Figure 38

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Figure 41

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REVERSE IMAGES

Figure 42

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Figure 43

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RETIRED IMAGESThrough-the-years,-Sigma-Alpha-Epsilon-has-employed-the-use-of-dozens-of-different-images.-And-while-many-members-still-prefer-to-use-them,-the-communications-department-no-longer-recognizes-them-as-official-graphics-of-Sigma-Alpha-Epsilon.-Most-of-them-do-not-meet-today’s-visual-standards-for-either-print-or-web-applications.-Furthermore,-they-do-not-have-a-consistent-feel-with-the-current-brand-identity.

The-graphics-listed-here-are--considered-retired and-should-not-be-used-for-any-communication-materials-—-print-or-otherwise.-This-list-is-not-comprehensive,-but-these-are-the-most-common-images-that-continue-to-surface.-Again,-they-should-not-be-used.

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INCORRECT BRAND USAGE

INCORRECT COLORSOnly-the-colors-listed-on-the-previous-pages-may-be-used-in-conjunction-with-the-brand-identities.-Constituents-are-not-allowed-to-substitute-colors,-which-affects-how-the-brand-looks.-Therefore,-it-distracts-from-the-brand’s-original-identity-and-breaks-consistency.-The-official-colors-in-our-palette-have-been-defined-by-the-communications-department.

INCORRECT DISTORTIONSThe-samples-at-the-left-show--distorted-versions-of-the-brand-identity,-which-are-not-acceptable.-The-brand-cannot-be-stretched--disproportionately-either--horizonally-or-vertically.-To--ensure-you-are-resizing-the-image-correctly,-consult-the-help-menu-for-resizing-images-for-the--program-you-are-using.

INCORRECT BACKGROUNDSThe-color-version-of-the-brand-should-not-be-placed-on-dark-or-gradated-backgrounds.-In--addition,-the-brand-should-not-appear-on-any-background-that-contrasts-with-the-color-scheme-greatly.-Preferably,-the-brand-should-appear-only-on-white-in-color-or-only-on-black-or-dark-backgrounds-using-the-reverse-image.

INCORRECT COMBINATIONSThe-brand-identities-should-not-be-mixed-with-other-images,-such-as-the-coat-of-arms-or-the-mascots.-It-is-acceptable-to-use-the-wordmark-with-non-brand-images,-however.-

UNACCEPTABL

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UNACCEPTABL

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UNACCEPTABL

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TYPOGRAPHY FOR PRINTThe-correct-use-of-typography,-or-fonts,-increases-the-effectiveness-of-consistent,-clean-publications-from-Sigma-Alpha-Epsilon.-While-the-organization-does-not-dictate-font-usage-for-all-constituents,-such-as-chapters-and-alumni-associations,-we-encourage-our-groups-to-mimic-our-typography.

Serif fonts include-small-tails-and-feet-on-the-endpoints-of-letters.-They-are-typically-more-classic.-Sans-serif fonts-do-not-use-tails-or-feet.-They-are-typically-more-modern.-Using-both-types-of-fonts-allows-for-excellent-design--contrast.-

Not-every-constituent-has-access-to-the-fonts-used-by-Sigma-Alpha-Epsilon.-Where-noted,--substitutions-are-acceptable,-although-every-effort-should-be-made-to-follow-our-official-font-family-usage-outlined-in-this-guide.

Our-wordmark “Sigma-Alpha-Epsilon”-always-appears-in-Trajan,-which-is-a-serif-font.-The-digital-versions-of-the-wordmark-must-be-used,-which-can-be-found-online-at-www.sae.net.

Our-headline font-is-Trade-Gothic,-which-has-a-number-of-typefaces-in-its-family,-such-as-Trade-Gothic-Regular-and-Trade-Gothic-Bold.-This-font-serves-as-our-official-sans-serif-font.-If-Trade-Gothic-is-unavailable,-Arial-or-a-member-of-the-Arial-family-is-acceptable-for-use.

This is the Trade Gothic Std Bold font for headlines.

YOU CAN ALSO CAPITALIZE TRADE GOTHIC STD BOLD.

Wordmark font:Trajan

Headline font:Trade Gothic Std Bold

Headline substitute font:Arial

This is what the Arial font looks like.

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Our body copy font-is-Minion-Pro.-Any-text-not-appearing-in-a-brand-identity-should-appear-in-Minion-Pro.-Official-documentation-from-the-Fraternity-Service-Center,-such-as-letters,-statements-and-general-documents,-employ-Minion-Pro.-

If-Minion-Pro-is-not-available,-a-Times-New-Roman-or-a-member-of-the-Times-font-family-is-acceptable-for-use.-

Body-copy-should-appear-in-this-Minion-Pro-font.

You can apply the italic version of Minion Pro, when necessary.

You can apply the bold version of Minion Pro, when necessary.

You can apply both the italics and bold version of this font, when necessary.

Body copy font:Minion Pro

Body copy can also appear in this Times New Roman font.

This is the italicized version of the Times New Roman font.

Body copy substitution font:Times New Roman

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TYPOGRAPHY FOR WEBSITESFonts that-are-used-for-websites,-such-as-those-maintained-by-chapters-and-alumni-associations,-should-adhere-to-our-visual--standards-for-typography.-While-the-communications-department-is-neither-responsible-for-the-maintenance-for-individual--websites-nor-for-the-content-found-on-them,-a-font-usage-is--recommended-for-consistency-with-the-brand-identity.-

Both-Arial-and-its-font-family-and-Times-New-Roman-and-its-font-family-are-universally-recognized-by-computer-operating-systems-and-are,-therefore,-appropriate-for-use-on-Sigma-Alpha-Epsilon--websites.-Members-of-the-Arial-font-family-typically-are-used-for-headlines-and-menu-items.-The-regular-version-of-Arial-may-also-be-used-for-body-copy-because-it-is-easy-to-read.-Members-of-the-Times-New-Roman-family--typically-are-used-for-body-copy.-With-either-font,-however,-specific-use-is-not-mandated.--

Arial regularArial boldArial italicArial bold italicARIAL ALL CAPS BOLD

Times New Roman regularTimes New Roman boldTimes New Roman italicTimes New Roman bold italicTIMES NEW ROMAN ALL CAPS

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FRATERNITY STATIONERYWhile-the-Fraternity-Service-Center-uses-its-particular-office-stationery,-such-as-letterhead,-envelopes-and-business-cards,-the-communications-department-does-not-mandate-the-specific-use-of-these-items-for-constituents.--Members,-both-collegiate-and-alumni,-are-permitted-to-create-their-own-stationery-as-long-as-they-use-the-brand-identity--correctly.-For-all-uses,-the--regulations-for-the-Fraternity-brand-identity-should-be-used.-The-Foundation-and-Services-identities-are-preserved-for-the-Fraternity-Service-Center.

A-number-of-vendors-specialize-in-stationery-and-other-print-items.-Members-are-responsible-for--identifying-their-own-supplier-for-the-aforementioned-items.-Again,-this-guide-simply-provides-the-regulations-for-how-our-graphics-should-appear.

OTHER MEDIASigma-Alpha-Epsilon-respects-the-right-for-members-to-create-and-purchase-merchandise-not--provided-by-the-Fraternity-Service-Center.-However,-the-use-of-our-brand-identities-and-other-graphics-should-adhere-to-the-standards-in-this-guide.-Additionally,-Sigma-Alpha-Epsilon-is-not-responsible-for-the-items-created-by-its--chapters,-colonies,-alumni--associations-and-alumni.-Any-use--of-our-name-and-identities-in-an-inappropriate-manner-may-be-grounds-for-litigation.-If-you-have-questions,-use-the-contact-information-listed-on-page-25.

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ELECTRONIC FILES AND PRINT-READY ARTWORKAll-of-Sigma-Alpha-Epsilon’s-brands-can-be-found-online-at-www.sae.net-under-the-“Image-Library”-section.-In-addition,--specific-formats-and-higher-resolution-files-can-be-requested-from-the-Fraternity-Service-Center-at--(800)-233-1856.

EPS FilesEPS,-or-Encapsulated-PostScript,-files-are-the-most-useful-and-sharp-files-for-publication.-Most-printers-and-screenprinters-require-EPS-files-to-ensure-excellent-quality-and-reproduction.-In-addition,-EPS-files-can-be-resized-without-compromising-the-image.--However,-EPS-files-do-not-work-well-with-web-or-document--applications,-such-as-Microsoft-Word.-EPS-files-may-be-scaled-to-any-size.

TIFF FilesTIFF,-or-Tagged-Information-File-Format,-files-are-high-resolution-images-that-are-also-created-for-print.-Their-large-size-ensures-accurate-reproduction-and-optimal-printing.-While-they-can-be-decreased-in-size,-they-cannot-be-increased-beyond-the-original-dimensions-of-the-document.-TIFF-files-will-display-differently-on-a-computer-screen-because-the-color-codes-are-configured-for-print,-not-screen,-resolution.

GIF FilesGIF,-or-Graphics-Interchange-Format,-files-are-the-lowest-quality-files,-which-only-appear-well-for-web-based-communications.-Changing-the-resolution-or-size-of-GIF-files-will-result-in-a-noticeable-change-to-pixelation.-GIF-files-are-

most-commonly-used-for-internet-and-computer-screen-display.

JPEG FilesJPEG,-or-Joint-Photographic-Experts-Group,-files-are-the-most-widely-used-and-versatile-format-for-graphics.-JPEGs-are-used-for-both-web--and-document-based-applications.-While-they-can-be-created-with-a-high-resolution,-they-cannot-be-resized-well.-For-most-applications,-JPEGs-are-the-best-file-format.-JPEGs-are-the-most-useful-format-to-use-for-documents,--such-as-those-appearing-in-Microsoft-applications.

PDF FilesPDF,-or-Portable-Document-Format,-files-can-be-used-to-share-documents-without-allowing-the-viewer-to-alter-its-appear-ance.-They-are-most-useful-when-the-recipient-is-allowed-to-print-or-read-information-but-not-to-change-it.-PDFs-are-viewed-with-Adobe-Acrobat®--and-are-can-be-used-by-either-Windows-users-or-by-Macintosh-users.

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FOR MORE INFORMATIONThe-communications department at-the-Fraternity-Service-Center-controls-the-brand-identities-of-the-organization-and-the-use-of-Sigma-Alpha-Epsilon’s-insignia.-In-addition,-the-department-maintains-the--various-file-formats-for-all-images,-graphics,-photos-and-brands-and-makes-final-decisions-on-their--correct-usage.

The-department-also-handles-requests-for-special-artwork,--high-resolution-files-and-approval-forms-for-the-use-of-the-Sigma-Alpha-Epsilon-name.

Should-you-have-a-question-or-need-that-is-not-addressed-in-this-guide,-you-can-contact-a--representative-of-the-communications-department-by-contacting-the--Fraternity-Service-Center-at--(800)-233-1856-during-normal-business-hours.

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