Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Stanford Prison Experiment (IFC Films)

Online Marketing/Social Media/Retail Partnership/Print Advertising DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for STANFORD PRISON EXPERIMENT. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA and NYC database 3.  Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (19K+) 4.  Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5.  Sweepstakes – Pages hosted on campuscircle.com 6.  Digital Print Ad Campaign – In Campus Circle

The campaign has 1,551 clicks (includes 443 bitly clicks), 4,500 content related page views and 117 social media interactions to date. The total reach for the Facebook campaign was 16,184.

Film Print Ad Example

Original Content Page Views – 633

Social Media Interactions - 107 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 269K+ to date. Clicks – 99

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Original Content Page Views – 1,573

Clicks - 44 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Campus Circle

Newsletter Emails – 21,400 Opens – 1,865

Weekly Newsletter Campaign Clicks– 32

Calendar Listing

Page Views – 82 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Film Trailer

Page Views – 347

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Social Media – Facebook Boost

Social Media #1

Social Media #2

Social Media #3