Date post: | 13-Jan-2015 |
Category: |
Technology |
Upload: | immediate-future |
View: | 560 times |
Download: | 1 times |
How to meet the social media challenges
A high level view helps you ask the right
questions
Audit the conversations and platforms
Audit internal views and
skills
Skills and capabilities
Strongest channel performance
Levels of budget commitment
Current metrics and benchmarks
Resource requirements
Change management &
selling the concept
Business value; Making Social
ROI-able!
Harnessing resource in a decentralized organization
1: 300
Shouting out and asking questions
8,011 followers
3,253 followers
12,351 followers
Stationery
TypesEnjoymentUsageCraftsCostOther
Chairs
Advice
Furniture and home
Design
Health requirements
Cost
Other
LaminatingAs an activity
Enjoyment
The smell
Other
Diving into the detail
Tone of discussions
Impressions and ideas
Behavioural
trends
What are they
saying?
Associations
What specifics are they looking
for?
Passion
points?
Combining the data and
company insight
Drawing on the detailed proof points
To address the challenges
Pilots to validate1
Multi year, phased approach2
Tiered implementation3
Set out the policy and escalation
Structure the programme and measurement
Intensive training
framework
Cross functional
Great comms
Ideas forum
EU presence growth since Feb 2012:9 x Facebook Profiles
5 x Twitter Profiles7 x G+ profiles
6 x You Tube channels
Helping brands take a strategic view of where social media can add value to their business
Top 5 most respected social media agency
According to NMA & Econsultancy
@katyhowell [email protected] 0845 408 2031