For non food FMCG products the following pattern is observed : Left to right bigger size to smaller size

New Product promotions right at the entrance/power aisle

For FMCG food products the following pattern is observed:Left to right smaller size to bigger size

Visibility factor was not affected even with racks with seven levels of storage

Impulse products kept just near the billing counter, customers looking for them while waiting in the queue

Tata had a stand-alone shelf for itself (Tetley Tea), near biscuits

Private Labels were kept right next to well known brands

In fruits and vegetables section, slanted racks were placed which made picking them up more comfortable

In staples section the wall was artificially decorated with different staple items which could be seen from a good distance thereby attracting customers

Too many dropdowns everywhere in the storeA separate billing counter for fruits,

vegetables and staples

Lays Baked

Lays 26g Rs. 10/-

Lays 26g Rs. 10/-

Lays Rs.20/-

Lays 100 g Rs. 30/-

Lays 100 g Rs. 30/-

Lays Party pack 194g

Hippo Rs. 20/-

Hippo Rs. 10/-

Hippo Rs. 10/-

Stop Not Rs.10/- Stop Not Rs. 20/-

Bingo Rs. 10/-

Bingo Rs. 10/-

Bingo Rs. 20/-

Tropicana fruit juicesTropicana fruit juices

Minute maid Minute maid

Thums up Coca cola

Thums up Coca cola

SpriteSprite

MaazaMaaza

1st floor wasn’t as big as ground floorCategories are arranged as per the layout

diagramThis was a Convenience categoryCollection not very exhaustiveLess number of Support StaffArrangement was according to products

vertically and brands horizontally