By Heth Kansara, Kinnari Barot,Kira Chen

Marketing Campaign

• Company name : Starbucks

• Campaign name: Apple of our eye.

Business Objectives

• Social responsibility• Social media reach (FB. Instagram. Snapchat)

Goals of the Campaign

– Raise, donate $50,000 for California Fresh Fruit Association

– Increase quarterly sales revenue 5%

– Increase social media reach (10%)

– 10K share (social media)

Communications Planning

1. Market – age 20~352. Mission – Donate 50K to CFFA.3. Message – Apple of our eye.4. Media – FB, Instagram, Snapchat5. Money – 30K6. Metrics

Metrics

• Click Rate (20%)

• Total time spent on Site.

• Amount of money raised

• Customer-increase

Campaign Game Plan

THANK YOU