C O N F I D E N T I A L Apr 19, 2023 1

StarCite Engineering Weekly Update

StarCite Engineering

June 23, 2008

C O N F I D E N T I A L Apr 19, 2023 2

Agenda

• 7 min – Attendee Mgmt Q2 – moved to next week   

• 7 min – Update on technology strategy and advisory board

• 7 min – MarketView Q2 release and objectives

• 7 min – Reporting Q2 release and objectives

• 5 min – Summer Mobile Challenge

• 5 min – Update about stock option – paperwork and review

• 10 min – OPEN Q&A

C O N F I D E N T I A L Apr 19, 2023 3

TOP Priorities and Initiativestill Q2, 2008

C O N F I D E N T I A L Apr 19, 2023 4

Engineering 2008 Top 3 Priorities (aligned)

Priority Description Business Benefit Projects Involved

1Performance, Stability and Security

Improved quality level for all live products with clearly defined monthly or quarterly metrics

Benefiting expansion and renewal

SM, MKV, AM, SMS

2 NPS Scores

Improved usability and functionalities

Benefiting expansion, migration and renewal

UI reskin, Reporting, Search

3 Customer Migration

Migrate customer to single product suite

Benefiting adoption, and creating new offerings, and simplify the support

SM, MKV, AM

Absolutely has to happen – put best effort and team to meet the metrics and dates

C O N F I D E N T I A L Apr 19, 2023 5

Engineering 2008 Top Initiatives

Dedicated effort and close collaboration to deliver

Priority Description Business Benefit Projects Involved

1 Small Meetings SolutionRelaunch Small Meetings Solutions for corporate customers with target of new revenue

SMS, BoP

2 Mid-Market StrategyProviding new products in mid market for new revenue

Meetings.com, BoP

3 Forward ArchitecturePattern, services, process roadmap for our going forward architecture

Architecture roadmap, process and then services

4 QA and Release Automation Reduced missing bugs and release errors by repeatable and automated process

SM, MKV, AM, SMS, BoP

C O N F I D E N T I A L Apr 19, 2023 6

Special Attention – Release Mgmt and SCM

C O N F I D E N T I A L Apr 19, 2023 7

Attendee Mgmt Q2

C O N F I D E N T I A L Apr 19, 2023 8

Technology Strategy and Technology Advisory Board

C O N F I D E N T I A L Apr 19, 2023 9

2008 Engineering Roadmap – Update from 01/2008 Q1Q1 Q2Q2 Q3Q3 Q4Q4

PeoplePeople

TechnologyTechnology

ProcessProcess

SystemsSystems

Many Products Retire one Retire Two Single Suite

A bit agile All Agile All AgileMore Agile

Needs Refactoring Towards ServicesRefactoring Service Centric

Business Inhibitor Key Talents Team Mgmt Business Enabler

C O N F I D E N T I A L Apr 19, 2023 10

Q1 2008

Moving along the curve – from 01/2008

Security

PerformanceStability

Agile

Automation

Architecture

Q2 2008

Security

PerformanceStability

Agile

Automation

Architecture

Q3 2008

Security

PerformanceStability

Agile

Automation

Architecture

Q4 2008

Security

PerformanceStability

Agile

Automation

Architecture

Technology Efficiency Curve

C O N F I D E N T I A L Apr 19, 2023 11

Why – Objectives – Inspirations • salesforce.com

– evolve platform as a service and App Exchange

– database, logic, UI, development as a service

• google / amazon / ebay– a set of web API for developers to build, extend and use google services

• apache– open source project

• What they have in common:– a common set of services offered through web based API

– be able to build, customize or extend existing functionalities

– be able to harvest and manage the intelligent of bigger force

C O N F I D E N T I A L Apr 19, 2023 12

Feature-Rich UIMore features – complexity, but

still usable

Simpler UIFewer features – simple, with very

high usability

StarCite Enterprise

Meetings.com

Occasional Planner

User Experience

Products

Personas

Meetings.comEnterprise

Full-time Planner

StarCite Express

Core Capabilities R

FP

Bu

dg

et

Se

arc

h

Dis

co

ve

ry

Bu

y

Re

gis

tra

tio

n

Pa

y

Bu

sin

ess

Inte

llig

ence

So

cial

N

etw

ork

ing

Ne

go

tia

tio

ns

Co

nte

nt

Mg

t

Le

ad

Mg

t

Ch

an

ne

l M

gt

Ma

rke

tin

g

Yie

ld M

gt

Integration Adapters

Other Channel Systems

Integration Adapters

Feature-Rich UIMore features – complexity, but

still usable

Simpler UIFewer features – simple, with very

high usability

Lead Visibility

Sales Personnel

User Experience

Products

Personas

Group Lead Center

NSO

Chain Systems

Chain Mgt

BU

YE

RS

UP

PIE

RE

NG

INE

C O N F I D E N T I A L Apr 19, 2023 13

Architecture – Service OverviewService Oriented Architecture

Data ServicesMeta DataData ExtensionData Integration

Pro

ce

ss

es

Re

qu

irem

en

t, De

sign

, De

velo

p, T

est, D

ep

loy, S

up

po

rt

Common Business Services

Common Management ServicesLogging Profiling Instrumentation

Control and Intervene

Platform and Infrastructure ServicesData Mgmt Launch Communication Flow Distribution CachingNetworking Servers DB 3rd Party

Common Utility ServicesUnit Test Code Review & Gen

Test automation

Co

mm

on

Se

cu

rity S

erv

ice

sD

esig

n, R

evie

w, A

ud

it, Use

r Mg

mt, E

ncryp

tion

Logic ServicesConfigurationExtensionCustomization

UI ServicesConfigurationExtensionCustomization

Co

mm

on

Inte

gra

tion

Se

rvic

es

Inte

gra

tion

pro

vide

r, con

ne

ctors a

nd

ap

pro

ach

es

Fra

me

wo

rks

, Sta

nd

ard

s, P

atte

rns

, Gu

ide

line

s

Enterprise Products

Meeting Search

Content

Budget Booking

Admin User Reg

RFP

Payment

Reporting

Supplier Products SMB Products

Spend MgmtAttendee

MgmtGLC Private Label meetings.com

C O N F I D E N T I A L Apr 19, 2023 14

Architecture – System Overview

Platform and Infrastructure

Common MgmtServices

Common UtilityServices

RFPBuyer Svc

RFPSupplier Svc

Common IntegrationServices

BookingSvc

Search SvcUser Mgmt

Svc

Spend Mgmt(meetingview.net)

Meetings.comEnterprise

SMBMeetings.com

GLC(supplier.starcite.com)

Private Labelsaccorsales.com

…

Build, Test, Deploy, Configure and Customize with LIVE Services …

…

C O N F I D E N T I A L Apr 19, 2023 15

Summary of Technology Strategy

Technology Direction

Actions Benefits Metrics Transition Risks Risks Mitigation

Service Oriented Architecture (SOA)

SpecializationImproved quality and team skill

Reduced number and impact of bugs

* Extra effort on project collaboration

Stronger project/program mgmt from managers

LayeringReduced risk to customer base

Reduced regression* Extra effort on project collaboration

Stronger project/program mgmt from managers

IsolationImproved scalable with growth and complexity

Increased Feature Velocity

* Challenging refactoring workEvolutionary approachTechnical oversight

Standard APIQuicker new features or products

Increased Feature Velocity

* Incorrect API design Iterative introduction

SimplicityLowered mgmt and maintenance cost

Reduced spending* Requires architectural changes

Iterative removal of complexity

C O N F I D E N T I A L Apr 19, 2023 16

Summary of Technology Strategy (cont’d) Technology

DirectionActions Benefits Metrics Transition Risks Risks Mitigation

Evolutionary roadmap

Business Driven

Closely aligned technology roadmap

Improved *correct* feature counts

* Mis-understood or mis-aligned

Weekly communication and validation internal and external stakeholders

Controlled Managed introduction of new concepts

Better release quality * Mis-judged scopeKeep thin and be conservative at beginning

LeveragedRefactoring and reuse internal and external

Better release qualityIncreased Feature Velocity

* Wrong decision on build vs buy

Never afraid of throwing code out

Organizational Enabler

PM-ENG owners

Joint ownership with PM and ENG managers

Increased Feature Velocity

* Collaboration with PM Localized PM roles

Small TeamNimble, flexible, creative and ownership

Improved *correct* feature counts

* Extra effort on project collaboration

Stronger project/program mgmt from managers

ProcessTeams dedicated to automate

Better release quality *Pulled to multiple directions Stay on this priority

C O N F I D E N T I A L Apr 19, 2023 17

Technical Advisory Board Objectives• Charter:

– Review and advise on key technology decisions

– Introduce best practice

– Help on recruiting

• Members:– James Barrese

• Vice President, Systems Development & Architecture, eBay, Inc.

– Chuck Geiger• Partner, Silicon Valley Product Group

– Barmak Meftah• Senior Vice President, Products and Services, Fortify Software

– Matthew Mengerink• Vice President of Core Technologies, PayPal, Inc

C O N F I D E N T I A L Apr 19, 2023 18

Update of first TAB meeting – 06/12/2008• Summary

– Meeting was very successful - all above objectives are met– Advisors got good understanding of business and products, and appreciate the opportunities and challenges– And they have quite a few past experience to share– Our team also engaged in good discussion on technical and business topics– Agreed on the strategy and direction, will review detailed technology

• Thoughts to share– Agreed on the direction for the following:

• the direction of consolidating, refactoring and leveraging existing code base• the direction of introducing and standardizing platform and architecture services• the top priorities should be data and data related API and ops• evolve and refactor code base with consolidation, specialization and isolation• build common business services starting with standard interface 

– Agreed on organization structure will help to lead and enforce technology and architecture strategies– Agreed on proper project ownership will provide incentive to accelerate tasks

– Stress importance of correctly manage common engineering tasks across all products as first order priorities and standardized (not after thoughts):

• security, app administration, user mgmt, internationalization and localization, release and deployment– Stress importance of technically solid content management system with rich content from past experience– Stress importance of clear accountability of each engineering functions

– Suggested enhance the interaction with business, and get team excited with quote from Paypal's president: "if you can not get passion to engineers, they will NOT be fast enough for you"

– Suggested improve QA team's technical skill as general direction

C O N F I D E N T I A L Apr 19, 2023 19

MarketView Q2

C O N F I D E N T I A L Apr 19, 2023 20

Agenda

• Preamble

• Q2 Releases

• Metrics

• Achievements

• Epilogue

C O N F I D E N T I A L Apr 19, 2023 21

Preamble - How did we start Q2?

• Application challenges– Distribution failures

– Server stability

– Performance

• Business Challenges– No new features provided to the users

– Existing functionality not exposed to the suppliers

– Delayed migrations

C O N F I D E N T I A L Apr 19, 2023 22

Preamble - What did we plan for Q2

• Improve Performance and Stability– Monitor / Analyze

– Refactor / Fix / Optimize

– Monitor / Analyze

• Complete UI Migration– Migrate suppliers to view the improved response capabilities

• Start SOM Migration– Start migrating SOM suppliers to MarketView

• Adding new features– No Login RFP

C O N F I D E N T I A L Apr 19, 2023 23

Q2 Releases

MKV8.2.* Performance fixes

SOM migration fixes

PL site migration

Complete

MKV8.3 Accor “No Login RFP” and PL migration

Performance fixes

Complete

UI Migration GLC and Accor supplier migration to the new response forms

Complete

SOM-MKV Migration Migration Started45% Vendors migrated

10% RFPs migrated

0.1% failure rates

On Track

DC Move Savvis Data Center moveMoved to July due to scheduling conflicts for the 6/28 date

Slipped to July

C O N F I D E N T I A L Apr 19, 2023 24

Metrics – RFPs / Responses

C O N F I D E N T I A L Apr 19, 2023 25

Metrics – Failures and Distribution Times

C O N F I D E N T I A L Apr 19, 2023 26

Metrics – Level1s

C O N F I D E N T I A L Apr 19, 2023 27

Metrics - Regressions

C O N F I D E N T I A L Apr 19, 2023 28

Achievements

• 7 sites migrated from G2 to G3

• Increased throughput from Distribution Engine– 90% failure reduction

– 90% improvement in distribution time

• Operations Efficiencies– 65% reduction in Level1

– Reached 0 24+ Support Queue state

– Introduced “Hot Customer Issues” protocol

• SOM Migration– Achieved 0.1% failure rate

• Regressions– Reduced regressions from 33 (start of Q2) to 4 (end of Q2)

C O N F I D E N T I A L Apr 19, 2023 29

Epilogue - How are we going in Q3?

•With a lot of confidence……

C O N F I D E N T I A L Apr 19, 2023 30

Reporting Q2

C O N F I D E N T I A L Apr 19, 2023 31

Reporting Project Update

• Reporting Plan of Record

• Release 1.2 Update

• Risks and Dependencies

C O N F I D E N T I A L Apr 19, 2023 32

Reporting Priorities

• Enable migration of SOM accounts to MV Spend Management by migrating SOM historical data for meeting, vendor, budget and RFP into the warehouse.

• Enable migration of OneForm accounts to MV Spend Management by migrating OneForm historical data for meeting, vendor, budget and RFP into the warehouse.

• Complete replication of budget and RFP data into the warehouse from Spend Management.

C O N F I D E N T I A L Apr 19, 2023 33

Reporting Roll Out Plan

• Reporting 1.2 (6/30/08)– SOM customers can be migrated to SM platform and they can see and report against their legacy data (meetings,

vendors, budget and rfp) in the warehouse.

– SM customers can now use single sign on to login to the reporting system.

– SM customers can also see all the vendors they used in SM in the reporting system.

•  Reporting 1.2.1 (7/15/08)– OneForm customers can be migrated to SM platform and they can see and report against their legacy data

(meetings, vendors, budget and rfp) in the warehouse.

– SM charter customers can use standard budget items in ad-hoc reports.

– Bug fixes

C O N F I D E N T I A L Apr 19, 2023 34

Reporting Roll Out Plan

• Reporting 1.3 (8/15/08)– SM charter customers can use custom budget items in ad-hoc reports.

– SM charter customers can use RFP data and responses in ad-hoc reports.

– Enable 2 more SM customers to use the reporting system (detailed SM customer migration plan to be provided)

– Bug Fixes

•  Reporting 1.3.1 (8/30/08)– Enable more SM customers to use the reporting system (SM customer migration plan to be provided)

– Bug Fixes

•  Reporting 1.4 (9/15/08)– Enable all SM customers to use the reporting system.

– Performance enhancements and more canned reports.

• .

C O N F I D E N T I A L Apr 19, 2023 35

Release Content

Task Status

Meeting, Vendor, Budget, RFP and RFP Response tables defined in DWH

On Track

SOM meeting, vendor, budget and RFP data migrated to data Warehouse

On Track

Cognos models updated for aggregated reporting on budget and RFP data.

On Track

Single Signon from Spend Management to DWH On Track

SM accounts can report against Vendor data On Track

Cognos upgraded to version 8.3 On Track

C O N F I D E N T I A L Apr 19, 2023 36

Reporting 1.2 Update

  Type

Analysis and 

mapping

Landing Pull

Stage Pull

DWH Pull

Cognos Model

Move to QA

Test Case complete

Test Case Executed

SOM

Meeting n/a

Vendor n/a

Budget

RFP RFP Response

ETL Coding

C O N F I D E N T I A L Apr 19, 2023 37

Reporting 1.2 Update

• Single Sign On– Analysis, design and coding complete

– Testing in progress

• Cognos 8.3 upgrade– Dev upgraded and tested

– QA upgrade and tested

– Stage upgraded on 6/19

C O N F I D E N T I A L Apr 19, 2023 38

Performance testing – Ad-Hoc Reports

C O N F I D E N T I A L Apr 19, 2023 39

Performance testing – Ad-Hoc Reports

C O N F I D E N T I A L Apr 19, 2023 40

Performance Testing – Canned Reports

C O N F I D E N T I A L Apr 19, 2023 41

Outstanding Defects

• 1 P0

• 11 P1s

C O N F I D E N T I A L Apr 19, 2023 42

Risks and Dependencies

• End to End migration testing involves synchronizing SOM, SM, and DWH environments. It has been difficult to use any of the current SOM environment that have representative customer data. All are in use for GLC migration.

• Performance work somewhat delayed due to controller unavailability Need to run tests for 50 and 100 concurrent users.

• Need more customer validation of models exposed in Cognos.

C O N F I D E N T I A L Apr 19, 2023 43

Summer Mobile Challenge

C O N F I D E N T I A L Apr 19, 2023 44

Fun in the summer – StarCite Mobile Challenge

• Why– Have fun while being creative

• Who– All StarCite employees, interns and contractors, NOT just engineering

• When– Now till Sep 1st, at your spare time

• How– Think creative, focus on new ideas to use StarCite on mobile

• Winners– iphones for the winning team

C O N F I D E N T I A L Apr 19, 2023 45

Stock Option Update

C O N F I D E N T I A L Apr 19, 2023 46

C O N F I D E N T I A L Apr 19, 2023 47

Questions?