STARSS SOCIAL MEDIA Connecting with Seniors, Caregivers,

and their families on FACEBOOK, TWITTER, LINKEDIN

FACEBOOK ADSUsing Facebook.com’s network connections to reach out and build awareness of who we are and what we do via micromarketing messages.

Find our page:

Facebook.com/StAndrewsResources .

TWITTER CHATSUsing Twitter.com’s real-time, live topic chats on elder care to reach out to news organizations and promote St. Andrew’s as a leader in senior living, home care, and legislative advocacy for senior issues. Find us at Twitter.com/StAndrewsSenior .

LINKEDIN JOB POSTINGSUsing social media to find the best and brightest talent and promote St. Andrew’s as a great place to work. Find us at: http://www.linkedin.com/company/st.-andrew's-resources-for-seniors-system .

Since January 2011, job postings have receivedmore than 1,000 reads.

CONNECTING THE DOTSSocial media and fresh website content builds awareness and inquiries via search engine optimization and direct engagement with users, which means more traffic to STARSS web properties. Conversion of web traffic = census drivers, more donations, more service usage.

-People find us online in new ways and on their terms

-When they need our resources and services they turn to us-We listen and respond to market forces

-Competitive advantage-More web site traffic-Higher Census-Higher usage rates