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06 – Start Leveraging Social Technologies Today Start Leveraging Social Technologies Today Summary and Next Steps
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Page 1: Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today Renovations, Inc. Accelerated Product Innovation And Improved Time To Market • Allowed

06 – Start Leveraging Social Technologies Today

Start Leveraging Social Technologies Today

Summary and Next Steps

Page 2: Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today Renovations, Inc. Accelerated Product Innovation And Improved Time To Market • Allowed

Gregory Sechuga – Manager Rational and ICS Competitive ResearchMark Moore – Senior Software Engineer

Start Leveraging Social Technologies Today

Page 3: Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today Renovations, Inc. Accelerated Product Innovation And Improved Time To Market • Allowed

06 – Start Leveraging Social Technologies Today

The CEO Of Renovations, Inc. Is Very Pleased!

06 – Start Leveraging Social Technologies Today 3

Thanks to IBM, we have solid business

results…and we have become a social business

Let’s review how they did that, as

well as reiterating the characteristics

of a Social Business

Dan Misawa, IBM RepresentativeGeorge Bandini, Renovations, Inc. CEO

Page 4: Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today Renovations, Inc. Accelerated Product Innovation And Improved Time To Market • Allowed

06 – Start Leveraging Social Technologies Today

Renovations, Inc. Grew The Business By Understanding And Retaining More Customers

•Delivered enhanced web experiences personalized to each customer•Dynamically adapted

content & offers

Drove revenue & increased brand

loyalty

• Connected customers to the expertise and information they needed, when they needed it

Raised customer satisfaction

• Adjusted and optimized messaging to ensure maximum impact and time to value

Enabled fact based decisions

406 – Start Leveraging Social Technologies Today

IBM Customer Experience Suite

Page 5: Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today Renovations, Inc. Accelerated Product Innovation And Improved Time To Market • Allowed

06 – Start Leveraging Social Technologies Today

Renovations, Inc. Accelerated Product Innovation And Improved Time To Market

• Allowed distributed research and development teams to work in a transparent way, around the world and around the clock

Brought products to market faster

• Created networked, market-focused culture where knowledge sharing is rewarded

Identified new product and

service opportunities

• Included suppliers, partners, and customers in the gathering of product and service ideas and feedback

Developed better products and

services

506 – Start Leveraging Social Technologies Today

IBM Connections IBM SametimeIBM SmartCloud for Social Business

Page 6: Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today Renovations, Inc. Accelerated Product Innovation And Improved Time To Market • Allowed

06 – Start Leveraging Social Technologies Today

Renovations, Inc. Improved Workforce Productivity, Talent Development And Retention

• Responded to customer demands and changing market conditions

• Accessed applications and data in user’s preferred work environment

Mobilized for speed and flexibility

• Seized the right business opportunities

• Found content from a person more easily

Rapidly developed and deployed skills and capabilities

• Retained top talent• Developed the next generation of

successful leadersImproved leadership

development

606 – Start Leveraging Social Technologies Today

Lotus Notes Social Edition Lotus Traveler

Page 7: Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today Renovations, Inc. Accelerated Product Innovation And Improved Time To Market • Allowed

06 – Start Leveraging Social Technologies Today

A Social Business Builds A Sustainable Lead Over The Competition Early social business adopters attain

entrenched competitive position, laggards lose

EarlyAdoption

Late

CompetitivePosition

Captures productivity gains

Social tools used internally with employees can increase productivity by as much as 11- 30% 1

Takes customers from competitors

The social customer is forcing companies to invest in new ways to engage and service them, or they're defecting to competitors 2

Prepares the enterprise internallyEstablishes and reinforces a corporate social media policy

Fosters a culture of learning through ongoing social media education

Defines processes for engagement with customers in social media

Creates a cross-functional “Center of Excellence”

706 – Start Leveraging Social Technologies Today

Source: 1 IDC, 2 IDC Source: 3 Altimeter Group, “Social Business Ready: Advanced Companies Prepare Internally”

Page 8: Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today Renovations, Inc. Accelerated Product Innovation And Improved Time To Market • Allowed

06 – Start Leveraging Social Technologies Today

The Majority of People Oriented Processes Will Be Impacted By IBM Social Business Capabilities

CRM

Sales pattern reuse

Efficient expertise leverage

Customer advocate creation

Harnessing of communities to support sales

HCM

Dynamic team assembly

Improved retention/id of leadership potential

Engagement, accountability, reputation

PLM

Collaborative product creation

Transparency across engineering teams

Error reduction Accelerated ideation

SCM

Flexible relationships

Process coordination across a supply chain

ERP

Coordination across a business process

Continuous process optimization

06 – Start Leveraging Social Technologies Today 8

• CRM – Customer Relationship Management

• HCM – Human Capital Management

• SCM – Supply Chain Management

• PLM – Product Lifecycle Management

• ERP – Enterprise Resource Planning

Page 9: Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today Renovations, Inc. Accelerated Product Innovation And Improved Time To Market • Allowed

06 – Start Leveraging Social Technologies Today

IBM Will Continue To Leverage Social Capabilities Across Our Offerings

06 – Start Leveraging Social Technologies Today 9

Advanced Case Management

FileNet + Connections Case Manage + Sametime

Social Augmented BPM

Lombardi/WS Process Server + Connections

(planned)

SW EngineeringRational Jazz +

Connections + Sametime

Social Information Management

DB2 Products, Cognos + Connections

Social ApplicatiAon Middleware

WebSphere products, Cognos + Connections

Collaborative Decisioning

Cognos 10 + ConnectionsSmarter Commerce

Sterling Commerce, Coremetrics, Unica, Customer Experience Suite,

Cognos Consumer Insight, IBM Case Manager

Community InsightsCognos Consumer insight + Connections; Cognos BI + Connections (planned)

Social Enhanced Governance

Tivoli directory, ID, security mgmt. products + Connections

+ SmartCloud

Page 10: Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today Renovations, Inc. Accelerated Product Innovation And Improved Time To Market • Allowed

06 – Start Leveraging Social Technologies Today

IBM Can Guide You On This JourneyConnect all the right people

Unlock new insight

Mitigate risk

Accelerate the next generation of solutions

Put information & expertise in context

Realize value quickly

Learn from IBM's experience

1006 – Start Leveraging Social Technologies Today

Page 11: Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today Renovations, Inc. Accelerated Product Innovation And Improved Time To Market • Allowed

06 – Start Leveraging Social Technologies Today

Try Out These Offerings For Free!Product DetailsLotus Sametime • 60 day trial – Cloud based

http://www.ibm.com/developerworks/downloads/ls/lst/index.html/

IBM SmartCloud for Social Business

• 60 day trial – Full suite of collaboration tools/serviceshttps://www.ibm.com/cloud-computing/social/us/en/

Lotus Domino and iNotes

• 90 day trial – All features enabled https://www.ibm.com/developerworks/downloads/ls/lsds/?S_CMP=LSDL

Lotus Software Early Programs

• Open and closed beta programs that enable product development teams to gain feedback from you

https://www14.software.ibm.com/iwm/web/cc/earlyprograms/lotus.shtml

06 – Start Leveraging Social Technologies Today 11

Page 12: Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today Renovations, Inc. Accelerated Product Innovation And Improved Time To Market • Allowed

06 – Start Leveraging Social Technologies Today

Use the IBM Collaboration Assessment Tool To Identify Your Organization’s Personalized Path Web-based diagnostic tool

Co-developed by the Aberdeen Group Quick 10-minute assessment Tailored to your industry See how you stack up against industry peers Defines the business benefits of collaboration

solutions – on premises or in the cloud Receive a customized report and scorecard Obtain actionable best practice

recommendations for your collaboration strategy

Free!

06 – Start Leveraging Social Technologies Today 12

ibm.com/collaborationassessment

Page 13: Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today Renovations, Inc. Accelerated Product Innovation And Improved Time To Market • Allowed

06 – Start Leveraging Social Technologies Today

Next steps:

Build a Roadmap: Schedule a Social Business Agenda Workshop

Get more information:

Whitepaper: The Social Business, Advent of a New Age

An IBM commissioned study by Forrester Consulting:

Total Economic Impact of IBM Social Collaboration

Video: Business Value of Social Software

Get plugged in:

Visit the IBM Social Business website

Visit the IBM Social Business Insights Blog

Visit the IBM Smarter Planet YouTube channel Social Business Topic

Follow us on Facebook IBM Social Business Facebook

Follow us on Twitter @IBMSocialBiz

Start Your Social Business Journey Today

1306 – Start Leveraging Social Technologies Today

Page 14: Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today Renovations, Inc. Accelerated Product Innovation And Improved Time To Market • Allowed

06 – Start Leveraging Social Technologies Today

Let IBM Help You Create A Business Case And Roadmap

Can you show some part of

the solution in my

environment?

What is my Social

Business strategy?

What could or should

we do with a social

business solution?

What does the social business

experience look like for

us?

How can we financially justify our

social business solution?

Business Value Assessment (BVA)

ValueAlignme

nt

Day inthe Life

Demo

Business

Case/ROI

AGENDA

Strategy Worksh

op

Solution Worksh

op

The Agenda Strategy Workshop provides the overall business linkage

for successful social transformation

06 – Start Leveraging Social Technologies Today 14

Page 15: Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today Renovations, Inc. Accelerated Product Innovation And Improved Time To Market • Allowed

06 – Start Leveraging Social Technologies Today

Parting Thoughts Document-centric

Individual consumer-centric

People-centric “Gated community”-centric

06 – Start Leveraging Social Technologies Today 15

Human Capital is your most valuable asset…focus on optimizing this asset

Working together works better

Page 16: Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today Renovations, Inc. Accelerated Product Innovation And Improved Time To Market • Allowed

06 – Start Leveraging Social Technologies Today06 – Start Leveraging Social Technologies Today 16


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