Startups for the Rest of Us Based on Rob Walling's Book “Start Small, Stay Small” David N. Welton
Transcript
1. Startups for the Rest of Us Based on Rob Wallings Book Start
Small, Stay Small David N. Welton
2. Its full of good advice
3. Business Book Fluff Do... less!
WTF...www.73primenumbers.com
4. Friendly, Easy Kindle PublishingKindle Formatting/Conversion
Service
5. Who? You are a developer You dont want to/cant live in
Silicon Valley You dont have investors lined up out your door You
dont want to work 80 hour weeks
6. Market FirstIs there a group of people willing to pay for
it?
7. Niche Markets Profitable for small businesses Uninteresting
for Microsoft/Google/Valley startups Less risky, less exciting (no
TechCrunch!) Stay far away from the tech world I could build that
in a weekend! Niche marketing is more cost effective
8. The narrower you can make your product whilestill
maintaining a large enough market, the more profit you will
generate.
9. Finding a Niche Make something your friends or relatives
would pay to use Use search data to look for niches Is there a
magazine dedicated to it? Is it easy to sell to everyone in the
niche? Try a landing page and Adsense to gauge interest There is no
magic formula
10. As a self-funded startup you want a market that isalready
looking for your product, even if it doesnt exist.
11. Price Competitors Time value for customers 3 tiers
Higher!
12. Some Numbers Hobby consumer products: $29 fixed-price or
$14/month Consumer products - make or save money: $49 or $19/month
Small businesses: $400 or $99/month Larger businesses: $1,000 or
$199/month
13. Marketing Search engines Your niche should be an easy mark,
if possible Mailing list Blog Adsense Use with discretion Social
networks are probably not as important
14. Virtual Assistants Work on your business, not in your
business Outsource what you can Philippines Odesk / eLance
15. Every hour spent writing code is wasted time ifthat code
could be replaced by a human being doing the same task until your
product proves itself
16. Built To Sell The market values profit and automation
System should run itself you should not be an integral part of it
Documenting repeatable processes for anything you will do more than
once is essential to your sanity.