Global Business

Lecturer: DY Chhunsong

Prepared by Group 2:

• NY Chandaravibol

• CHOU Kimsea

• KANG Chunna

• Soth Siden

Contents• I. Business Background

• II. Executive Summary

• III. Market Research

• IV. Business Descriptiona. Visionb. Missionc. Logo d. Slogan e. Service f. Product g. Location h. Legal Framework

• V. Marketing Plan a. Target Customerb. Competitors c. SWOT d. Marketing Strategy

• VI. Management a. Organizational structure b. Roles & Responsibilities

• VII. Financial Plan

• VIII. Conclusion

Business Background

• The art of looking good is one activity nearly all women love to engage in.

• Women do not mind to go to any length to look and feel good.

• Women in USA really like to make their life into new fashion. Especially, they enjoy buying clothes, shoes, accessory and nails styling.

• One of the ways through which women try to look their best is by keeping their nails neat and attractive.

Executive Summary

• Nails Art & Spa aims to be the premier spa/salon in the Raleigh, NC area.

• Nails Art & Spa will provide customers with a relaxing, rejuvenating atmosphere where all of their mind and body needs can be met.

• Nails Art & Spa primarily focuses on helping its clients look best all the times.

• Our prices would also be very affordable

• We plan to lower our price so that we can gain good grounds within our startup period.

• Open time: Mon-Fri from 10am to 6pm, Sat & Sun from 12pm to 5pm

• Starting Capital is 300,000$, which equally shared by 4 shareholders.

Market Research

• There are around 200,000 nail salons in the United States of America.

• There are a lot of Nail salons in State of North Carolina

• Mostly People nowadays are stylish

• Raleigh has consistently over the last few years been voted the best place to work and live in the USA, frequently making the top five and ten lists of Forbes, Money, and Inc. magazines.

• Nail salon is not affected by different seasons and keeps running smoothly throughout the year.

• Some people complain of hands problem such as dry skin and its beauty.

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014$58,037 $58,663 $59,558 $58,242 $55,941 $57,146 $57,359 $57,083 $58,231 $58,363

Business Description

• Vision: Nails Art & Spa aims to be the premier spa/salon in the Raleigh, NC with unlimited nails styling.

• Mission: • To create a therapeutic and calming environment, a

place to escape the stresses of your daily life. • To provide comfortable hands and feet massage and

nails styling• To provide professional and creative services to our

clients- thereby meeting their beauty needs at all times• Nails Art & Spa’s staffs are skillful and keep updating the

nails design and methodology

Business Description

• Logo

• Slogan: Your Nails are jewel not tools

Services

• Nails Art & Spa provides full range of manicure, pedicure and hands and foot massage/spa with high quality products.

Hand & Foot Massage/Spa

The price list at Nails Art & Spa

The price list at Nails Art & Spa

Products

Zoya and Vinylux:

- Long wearing

- Chip resistance polish

- Formaldehyde, Doetoluene and Dibutyl phthalate FREE

Products

Footlogix:

- Helps you covered from head to toe with their line of non-greasy, fragrance-free, lightweight mousse formulas that start to hydrate instantly.

- Easy to apply, safe for all skin types including Diabetic.

Future Product

• Nails Art & Spa will enlarge themselves in the next one year by offering one-stop service to our customer from head to toes such as make up, hair salon, body massage and spa.

Location

Location : Cameron Village (Raleigh, State of North Carolina)

• Type : shopping mall

• Shop’s size : 10m * 25m = 250m2

The reason why we choose this place because:

Raleigh is the capital of the state of North Carolina, the seat ofWake County in the United States.

Raleigh is the best place for businesses and careers.

Cameron Village is the best shopping mall in the Raleigh.

Raleigh has a humid subtropical climate with four distinctseasons. Winters are short and generally cool.

Location

The Features of the business Location:

• Accessible Parking Space: street parking

• Brand Image: our own color of brand image is Pink and Purple.

• Clean environment in and out of shop

• Safety place: employees feel safe alone in the building or walking to their vehicles.

• Plan for Future Growth: our building will have extra space in the further growth.

• In the center of Raleigh

• Feel comfortable and relax

• Around with fashion shop and coffee shop

Legal Framework

• Legal Form: Business registration, Tax registration, Business license, Labor compliance, Location Permit, Trademark/ design/ Patents, and other permit. We can also register via www.nc.gov.com. With this website they will guild us what to do and just follow the step to complete the legal form and then pay money.

Marketing Plan

• Target Customers• Location: Raleigh city

• male and female from 15 years old

• People work in the office

• Entrepreneurs

• College students

• Teenagers

• Housewife

• Tourists

Marketing Plan

• Competitors 1. Paris Nail Salon2. Nail Experts3. Deluxe Nail Spa4. Village Spa Nails5. TM Nail Spa6. Soha Nails Spa7. Cameron Spa & Nails8. Beverly Nails Spa9. Elite Nails10. Lee Spa Nails

SWOT

Weakness• Cannot provide additional service like

waxing, haircut• Low number of staffs in providing

service to customers

Strength:• Price a bit lower than other nail salon• Our salon will hire professional and skillful

staff• Convenience parking space • Experts unique provider (unlimited styling)• Offer many promotion• Best salon environment• We can fulfill what customer need

(styling…)

• Massage with meditation (unique)

Threat• When the economic goes down, people

won’t spend much money to their nails.• The new nail salon opens after we

opening our business.• They can polish their nail at home• Low cost offers from other competitors

Opportunities• People nearby will come to try our service• People that love our service will recommend

to their friends and family• In Raleigh NC people GDP is high• The demand of beauty is increasing • People can only polish and change the color

of their nail but they can’t nail shaping properly, styling, use acrylic form, massage, ect.

Marketing Strategy

• Online Marketing• Create Nails Art and Spa official website,

Facebook, Instagram and Twitter• Advertise our product and services

• Posting events, promotion and other program

• Posting video highlight of our products and services

• Set up local listing on Google map

• Partner with trip advisor for promoting our good and services

Marketing Strategy

• External Marketing• Introduce our business by sending introductory

letters alongside our brochure to company, Super markets in the city.

• Advertise our business on relevant business magazines, newspapers, TV stations, and radio

• Encourage word of mouth marketing from loyal and satisfied clients

• List our business on yellow pages ads (local directories)

• Attend relevant international and local expos, seminars, and business fairs

Marketing Strategy

• Internal Marketing

• Spreading the information to customer by our staffs through verbal and chat

• Public Relation

• Create an article talking about nails health and stylish made by our team

• Interview our satisfied customer how they feel toward our services

Marketing Strategy

• Promotion

• Create different packages for different category of clients.

• Offer 10% discount or if they come from 2 persons up we willoffer 15%, and 5% more if they take picture of their nails andcheck in for the first three months.

• Offer 10% if they make the appointment 1 day in advance.

• Create the stamp card for customer if they used the packageservice 5 times we will offer the loyal card which can use for 10%discount for 1 year and on special occasion like wedding brideand bride mate will get special discount

• Have promotion base on season (Ex: Christmas season we havegift for customers , etc.)

Management

Title Number

ChiefExecutiveOfficer/Manager 1

NailManicurist/Massage 5

FrontdeskOfficerandcashier 1

CEO/Manager

Nails Manicurist/Massage

Nails Manicurist/Massage

Front desk officer and Cashier

Nails Manicurist/Massage

Nails Manicurist/Massage

Nails Manicurist/Massage

Start-up CostsNailsArtandSpa

Start-upcosts CostsBusinessRegistration,TaxRegistration,BusinessLicense,LaborCompliance,LocationPermit,Trademark/Design/PatentandotherPermit

5,000$

ShopDecoration 60,000$Furnitureandequipment:

- WaitingLoungeSofa- NailPedicureChair

- Chair(Manicure)- Table(Manicure)- Receptiondesk- Television- Air-conditioner- Telephone- Computer&Printer

500$3,000$

500$1,000$500$

1,000$2,000$200$

1,500$

10,200$

Website&Internet 300$Insurance 3,000$Rental(Pre-paid) 24,000$Totalstart-upcost 102,500$

Operating Cost

Sale Forecast

NailsArt&Spa

SaleForecast Year1 Year2 Year3

NailCareandManicure

123,000$ 148,900$ 186,000$

Massage 98,000$ 138,000$ 166,000$

NailStyling 79,000$ 88,000$ 100,500$Productselling 60,000$ 80,000$ 100,000$

Total 360,000$ 454,900$ 552,500$

Conclusion

• To manage a business is not as easy as how itlooks like. It might has been undergo manydifficulties in order to reach the successful point.Competing for the customer is a never ending forour business plan but in term of competing andmaking profit we also provide the high qualityproducts and services, which is not harmful toconsumer’s health yet promoting it back. We planto extend by importing and selling more productsif it meets our expectation.