YOU MUST visit one of the newspaper websites above and find a case study example/statistic/development in online media/new technology that is an example of convergence and record your findings in your exercise books.
YOU SHOULD then link this to a theory/key term of your choice.
STARTER – 3 minutes
Key Terms/Theory TEST– L17
Unit G325: Section B – Critical Perspectives in Media
Friday 26th April 2013
Why?
Aims & Objectives
AO1
Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.
• Demonstrate your knowledge and understanding of the key terms/theory we have covered so far by completing a TEST.
• YOU WILL peer assess the work after wards and give the students a mark, grade and feedback (WWW/EBI)
• YOU WILL then use this advice to set yourself targets for the exam on June 4th.
• Review the learning.
TEST
• You have 50 minutes to complete the Test – If you finish early proof read, then hand your test in to Mr Crafts.
• YOU MUST answer EVERY question to the best of your ability.
GOOD LUCK!
FEEDBACK –
Mark the other students work in a different colour pen and make amendments where necessary.
1) “As people individually and collectively program the web, they’re increasingly in command”
(Tapscott & Williams – 2006)
2) Examples such as blogging, social media, online news content such as The Huffington Post which encourages CJ.
3) Noah Chomsky
4) a) Noah Chomsky – “social media erodes normal social behaviour”b) Examples such as Facebook etc. – where though?
5) Micro Blogging
6) Anthropomorphising
7) a) “You can watch your favourite BBC programmes wherever and whenever you want to”
b) Convergence
c) Henry Jenkins (2006) – VOD – “THE KINDS OF ENTERTAINMENT EXPERIENCES THEY WANT”
8) a) Prosumer
b) UCC/UGC – What do they stand for?
9) Hyper reality - “The distinction between the real world and the media world is disappearing”.
10) a) Robertson (1994) - “the compression of the World”
b) Case Study example (1 mark) statistic (1 mark)
11) Marxist – mediated – McLuhan 1960
12) a) “dominates the planet” (Waters – 1995) – “aggressive global trailblazer” (Blau – 2005)
b) MySpace - $580m – 2005
c) Gatekeeping
13) Disney – Examples? 2 marks for Youtube – 2 marks for Twitter
14) a) Dan Gillmor (2004) – citizen jpournalism – former audience
b) Example(s) of an online product that encourages this?
c) Boston bombings – other examples?
15) a) Henry Jenkins (2006) – “Everyone is a producer of media”
b) Case Study example(s)
16) Bauman (1998) – “winners and losers”; “losers are left behind” – Example(s)?
17) a) $8.5 bn Takeover – May 2011
b) Benefits? – Clue: Phone
18) a) Analogueb) “The ‘old’ ways in which media has been distributed in the past – e.g through
television, film, radio etc.”
19) a) Dave Winer (1994) -
"Once the users take control, they never give it back.”
b) Examples that also conform to Web 2.0 (DiNucci – 1999)
20) a) Miniturisation
b) Examples – 1 mark for each
• Add up the marks and give them a score out of 72
• Give them a grade based on the breakdown of marks.
• Give them feedback in terms of WWW/EBI
WHAT HAVE YOU LEARNT TODAY?
Homework:
1) REVISE!
2) Research a contemporary development in Global Media and/or Media in the Online Age and state HOW it conforms to:
• Tapscott & Williams (2006)• Gillmor (2004)
• Any other ideologies/key terms that apply make the relevant links!
1 page is enough
Due: Wednesday 15th May
