How to write killer blog posts

HOW TO WRITE A KILLER BLOG

POST

• What makes a good blog post? • Different types of blog posts • How can we help• The process of writing a blog post

WHAT WE’RE GOING TO COVER

What makes a

good blog post?

• Shareable

• Attention Grabbing

• Designed for

social sharing

• Starts

conversations

It has an eye catching title

It is written for your audience with passion, knowledge & inspiration

So choose your topic wisely

A blog post should always be well formatted & easy to scan

How many different types of

blog posts are there?

Loads…A lot…

A lot…

• Trends• FAQs• Challenges• News• Blog series• Events roundups• How To’s• Beginners guides• Customer showcase • A day in the life • One hour challenge • Business tips • Lessons learned • Competitions • Advice • Product updates • Top 10 lists • Reaction posts • Opinion pieces • Reviews • List of resources

• Personal post • Post about staff• Job roles • Heroes• Personal stories • Industry updates • Industry roundups • Blog series • Photos • Video posts • Diaries • Ebooks • Tutorials • What to do if.. • Survey results • Interviews • Quiz• Q&A• Good habits • Myths debunked • Examples of

• Success story • Solve a problem post • Common mistakes• 100 blog posts ideas • Company goals • Start a poll • Case studies • Bucket lists • Seasonal posts • Post your customer

questions • Post your research

findings • Invite experts to

contribute • Recommendations • List of events to attend• Introduce your staff • Quick tips • Webinar blog • Old post round ups

Start with the topic

http://tweakyourbiz.com/tools/title-generator/index.php

Title Post Generator Buzzsumo

https://app.buzzsumo.com

Create an eye-catching title

What makes the perfect title?

• Short is sexy• Focus on the benefit • Try and get your

keywords in there

There is only one thing that a reader is guaranteed to see and that is your title.

7 / 70 Words Characte

rs

Recommended title length:

The body All depends on what kind of post you are writing

• How to post • Case Study • Top 10

• Use the steps / templates in GH Actions as a guide

Every good story has a beginning, middle & end

• Introduction. Tell your reader what the guide covers and what they can expect to learn / gain from reading your post

• Conclusion. Conclude your post with a summary of what the reader has learnt and the key takeaways.

Self – Edit • Read it back to yourself • Write simply, clearly• Have the power to delete • Check your facts • Add in missing links

How can we help? Glasshat takes your website or blog and compares it to over a 100 of your competitors.

From here we generate an awesome list of content ideas and topics that you should cover on your website or blog.

Each action we generate comes with a detailed list of instructions to help guide you through, every step of the way.

Pretty smart, right? Give it a try today

Recap • Know your audience + help to answer their

problems • Choose a topic you want to write about • Look to see what other people have written about

that is popular

• Do research before you start writing • You can leave the title and intro until the end • Plan out the outline of the body before you start

• Always self edit your own work • Ask other people to check it

Generate a content ‘to do’ list for your website

Start your free trial of Glasshat today to access:

• blog topic ideas• instructions on how to write each post • tips on how to optimise each post and

https://www.glasshat.com/signup/

@glasshattech Glasshat Technology info@glasshat.com