Starting A Blog For Personal Branding

Steve Farnsworth

• Jolt Social Media – Chief Digital Strategist

• Let’s Connect– (650) 331-0594– Joltsocialmedia@Gmail.com– Facebook: www.facebook.com/stevefarnsworth– LinkedIn: www.linkedin.com/in/stevefarnsworth– Twitter: twitter.com/TheRealPRMan– My Blog: stevefarnsworth.wordpress.com

Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money. --Moliere

Why Blog?

Shows Thought LeadershipShows Thought Leadership

Demonstrates

Expertise

Demonstrates Expertise

Manage Online Presence

Manage Online Presence

Not Me

Photo by banlon1964

Read O

ther Blogs F

irst

Listening Resources

• Blog Search Engines– Technorati– Google Blog Search

• Learn AND Use Boolean Search Operators– AND / OR / NOT / “ ” / + / -

• Use An RSS Reader– Omea Reader, Google Reader

Being Vague Is Stupid And Stuff

Say What You Do

Open A Free Account

Start Writing

• Write Write Write

• 200 Words, 3 Times A Month

• 600 Words, 1 Time A Month

Topics

• Highlights from an industry conference

• Top 10, or 7, or 11 lists

• Comment on posts by other bloggers

• Interview a noted expert in your field

• Recap of industry news

• Your own take on trending issues

• Keep a swipe file of posts you like

EditorialEditorial Calendar Calendar

Keyword Suggestion Tools1) Keyword “Social Media”

2) Returns “Social Media Company”

3) Most in Demand for Search in Category

1

2 3

Show Up In Searches. Use It In Your Headline or 1st Paragraph

Page Elements

Link T

o Websites

Link T

o Blogs

Share

Com

plete Your P

rofile

Link To LinkedIn

Link to a Visual CV

Enable Commenting

• Losing Control– It’s about dialog

• Negative Comments– Is it true or valid?

• Continue The Conversation– Take it as far as it goes

• Always Respond To Comments

Call To Action

• Subscribe and receive

Make It Specific To YourTarget Audiences

• A CEO’s Guide To Integrating Social Media Into Your Company

• 9 Excellent Articles On C-Level Personal Branding

• 5 Steps To Launching Your Start-Up Using Social Media

Creative Commons Licenses

Post Titles

• 5 Tips for Getting More from LinkedIn

• May I Contact You Please? The Evolution of Permission Marketing

• 7 Reasons New Bloggers Should Use Niche Social Media Sites

• How Social Media Monitoring Can Benefit B2B

Tell The World About Your Blog

• http://www.mixx.com/• http://sphinn.com/• http://www.plime.com/• http://searchles.com/• http://delicious.com/• http://www.stumbleupon.com/• http://digg.com/• http://www.propeller.com/

Promote on LinkedIn & Facebook

Comment On Other Blogs

Commenting

• Be in the first 5 comments

• Build relationship with people in your industry

• Draws traffic from other blog readers

• Increases the number of your search engine results and ranking

I've failed over and over and over again in my life and that is why I succeed.

---Michael Jordan

Two Last Things

Who do you know that has a job with social media in their title?

Who do you know that is looking for social media consulting for their company?

Steve Farnsworth

• If you have answers to my questions, please contact me:– (650) 331-0594– Joltsocialmedia@Gmail.com– Facebook: www.facebook.com/stevefarnsworth– LinkedIn: www.linkedin.com/in/stevefarnsworth– Twitter: twitter.com/TheRealPRMan– My Blog: stevefarnsworth.wordpress.com

You Are All Stars.

Thanks For Having Me Today