STARTING A NATURAL STEPCOMPANY

PRODUCT

PROCESS

PROFIT

TrendsExamplesfmyi story

Resources

PRODUCT

Clean tech11% of total US venture capital marketE2: Ahead of medical device, telecom, and semiconductor; behind biotech and software

Green building40 of the world’s largest cities (C40cities.org)Adopted energy efficiency, CO2 emissions, and green building guidelines/policies

FoodWorld organic market growing 20% a yearOrganic Monitor: Global sales grew from $23 billion in 2002 to $40 billion in 2006

Sportswear and fashionSales for organic cottton products up 85%Organic Exchange: Global retail sales at $1.1 billion in 2006, up from $583 million in 2005

TRENDS

Energy

Green building

Food

Sports/fashion

Technology

LOCAL ECONOMIC CLUSTERS

f my i®

PastSustainability collaborationReduce paper usage and travel

PresentSustainability contentAds from organizations with sustainability info

FutureSustainability features to track commutingClimate change mitigation features

THE FMYI JOURNEY

EnergyPortlandOnline.com/OSD

Green buildingPortlandOnline.com/OSDEarthAdvantage.com

FoodFIC.OregonState.eduPortlandOnline.com/OSD

Sports and recreationBikePortland.org

ServicesSustainabilityProfessionals.org

LOCAL RESOURCES

PROCESS

TrendsExamplesfmyi story

Resources

EfficiencyExecution

ProcessFocus

Discipline

Innovation

Talent97% would take less $ at a CSR leaderStanford: Study of 800 MBAs from 11 leading North American and European schools

RetentionCostco turnover rate is half the industry’s WSJ: Good benefits lead to 24% turnover rate compared to 50% for the industry

Efficiency73% named cost savings as primary driverPricewaterhouse: Survey of US companies about main driver for sustainability investments

Small business73% investing more in energy-savingNSBA: 76% said cutting energy costs will boost profits; reporting 20-30% savings (CSME)

TRENDS

LOCAL EXAMPLES

Climate

Transportation

Procurement

Technology

PastArticles of IncorporationTech, commuting, recycling, procurement

PresentEmployees, reviewsClimate, servers

FutureAir travelCommunity engagement/investment

THE FMYI STORY

Training & educationORTNS.orgpdx.edu/sustainabilityRecycleAtWork.orgBestBusinessCenter.orgGreenForAll.org

ConsultingORTNS.orgAxisPerformance.comZeroWaste.org

MediaSustainableIndustries.comGreenbiz.com

LOCAL RESOURCES

Trendsfmyi story

ResourcesPROFITS

Consumers63 million Americans buy sustainableLOHAS: $227 billion total market

Brand marketing2/3 would switch to a more sustainable brandCone Roper: If all else is equal, 2/3 would switch

B2B400 CEOs from Wal-Mart’s largest vendorsWal-Mart Live Better Sustainability Summit: Pressure on their vendors

TRENDS

PastArticles in the mediaMarketing

PresentClient baseNetworking

FutureBuilding a human energy movement

THE FMYI STORY

NetworkingORTNS.orgGreendrinks.org

MarketingMarketShiftStrategies.comMetGroup.comCarlson-Communications.com

MediaSustainableIndustries.comPortlandTribune.comEcoMetro.com

LOCAL RESOURCES

Social networkingfacebooklinkedinmyspacetwittermultiplyyelpning

Taking actionbasecampsalesforcesharepoint

google docswebex

clearspacesonaar

Social networking+

Taking action=

OUR COMMUNITY

ORGANIZATIONS WE’VE WORKED WITH

YOUR GREEN ONLINE OFFICE.

FMYI [FOR MY INNOVATION] | VISIT FMYI.COM | CALL 888.FMYI.COM | EMAIL US AT INNOVATE@FMYI.COM

PEOPLEEnables telecommuting by providing your team with an easy-to-use, organized place for all information

Creates community around your content, bringing together a team across an office or around the world

Reduces stress by keeping everything organized and up to date in one place

Connects people with fmyi’s partnerships for sustainability including conferences, car sharing options, and more

SUSTAINABILITYThe key piece to a sustainability commitment is having a green online office like fmyi.

Why? It serves as a platform to grow your team’s sustainability initiative, minimizes your environmental footprint, and generates profits through eco-effciency efforts and fmyi’s workflow features.

Think about the hours each day your team spends sharing information. Having them collaborating on fmyi’s green online office is the perfect way to emphasize your commitment to sustainability.

PLANETEmpowers your team with templates and content built in for growing your sustainability initiative

Promotes digital collaboration, leaving a smaller environmental footprint

Reduces ink, toner, and paper usage

Encourages sustainable commuting through a tracker embedded into each site

fmyi purchases renewable energy credits for your computer energy usage while on the site

PROFITSaves money on printing and shipping

Saves money when people telecommute and avoid time lost when commuting

Saves money when people are up to date on the site and flying is reduced for catch up meetings

Generates profits through fmyi’s workflow features (efficient project management, institutional knowledge base, sales tracking, etc) so opportunities don’t slip through the cracks

fmyi’s corporate commitment. Sustainability has been a part of who we are from the beginning and is written into our Articles of Incorporation. Our goal is to minimize our environmental footprint, and maximize our societal impact. We realize that sustainability is a marathon, not a sprint, and is an eternal learning process. Employees are encouraged to commute sustainably. We offer discounts on carsharing through Zipcar, access to bikes, flexible telecommuting options, and encourage use of public transportation to meetings on TriMet. We're a Recycle at Work partner. We utilize paperless collaboration on fmyi, computers rated at least a silver through EPEAT, business cards from Pinball Publishing, and office products from Green Home. Sustainability is also part of the criteria we use when evaluating vendors. Every employee goes through Natural Step training and can take advantage of volunteer opportunities. We’re using our business as a platform to raise awareness about sustainability. It's how we empower teams to make a difference.

Powered by human energy.®

FMYI [FOR MY INNOVATION] | VISIT FMYI.COM | CALL 888.FMYI.COM | EMAIL US AT INNOVATE@FMYI.COM