Starting over

11:30 pm EST, October 7, 2008 So, I thought about my presentation and realized things have changed A LOT since the spring. We’ve learned from lots of experimentation and are building on successes. And, now there’s a social element… Scratch the presentation and start over (note to self: argh)

Excerpt from Steve’s Blog

An introduction

Communications & Marketing

Executive Director

Media Relations (3) Electronic Communications (ME!)

Web Developers (4)

Video Editor (1)

What we produce

‘06 to Summer ‘08

Video: ‘06 - Summer ’08

• Regular student and faculty profiles• Occasional features• Event coverage• The Spot newscast

Where that video goes

What I think we do different

What I think we do different

We’re producing in a YouTube world.

What I think we do different

The client is the producer.

The videographer focuses on videography.

What I think we do different

Our videos don’t live on an island.

What we do different

What we do different

Experimentation

What worked, and what didn’t.

Experimentation

• Production values• Production by interns• Sending cameras with regular students to

capture their experience• Soliciting student-produced content• Recycling content from local media• Repurposing content from other

departments at IUPUI

2008: Building on successes

What worked, and which institutional priorities can we

support?

2008: Building on successes

More cowbell interns.

2008: Building on successes

Is anybody out there?

Is anybody out there?

• Video is distributed to:– Youtube– Campus websites– iTunes/iTunesU– Several other podcasting websites– Podcasts.iu.edu– Digital signage– Campus cable television– Education access cable television

Is anybody out there?

A (pod)cast of hundreds

Steve Hodges, IUPUI