Starting Something

(BIG)In the “New” Normal

The two major drivers of change

The Economic Disruption Connectiveness Through Technology

What happens when you’re preparing to fight the last war, instead of the next war?

Just Having A Job Is A Precious Thing

So We Hit The Reset Button

Heavy on stuffLight on happiness

We Were Fixated On The “Money” Side Of The Equation

“Reset” Means Mindful Re-Balancing

Source: BBDO Ethnography

“Reset” Means Mindful Re-Balancing

Source: BBDO Ethnography

Carefree Considered

“Reset” Means Mindful Re-Balancing

Source: BBDO Ethnography

Carefree Considered

Entitled to Self-Reliant

“Reset” Means Mindful Re-Balancing

Source: BBDO Ethnography

Carefree Considered

Entitled to Self-Reliant

Material to Meaningful

“Reset” Means Mindful Re-Balancing

Source: BBDO Ethnography

Carefree Considered

Entitled to Self-Reliant

Material to Meaningful

Symptomatic to Holistic

“Reset” Means Mindful Re-Balancing

Source: BBDO Ethnography

Carefree Considered

Entitled to Self-Reliant

Material to Meaningful

Symptomatic to Holistic

Win Win-Win

The Pursuit Of Happiness Has Changed

“The renewed American Dream is still about being materially

comfortable to enjoy a better life, a richer life.

But it’s also about something bigger

than just making money and acquiring stuff.

It’s an attempt to make sense of the madness

It’s about putting it in perspective.

It’s about RIGHTSIZING the American Dream.”

Source: BBDO Ethnography

ConnectivenessThrough

Technology

Landscape Milestones

Convergence of technology makes all content available to everyone, all the times

We All Have Our Own Network

The Lines That Separated Channels Are Blurring

Blur: Publisher & Consumer

The Consumers’ Role In Marketing

Experts

Advocates

Customer

Producers

Publishers Buyer

Service

Every Place, Thing, And Time, Is Media!

One-to-One &One-to-Some

As Important As One-to-Many

EmbraceEngagement

Treating Digital Like A Community, Not A Media Channel

Embrace Change

Source: The ShiftAgeDavid Houle

Ask The Right Questions

1. How does our brand fit in the new pursuit of happiness?

2. How are we tapping into the new consumer values?

3. How are we leveraging the new rules of engagement?

Build Your Brand Every Day

Start Something

Starting Something (BIG)

In the “New” Normal