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| Date post: | 10-May-2015 |
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Company ResumeGlobal reach
Launched in 2011
Headquarters in London
Offices in: Brazil, Argentina, Colombia, Mexico, Unites States, London and Singapore
Global reach with 8 offices in 3 continents
Top five company in Latin America
Live campaigns in more than 100 countries around the globe
Strong and unique expertise on mobile commerce distribution
Latin America 2013 Sales Forecast 25 M USD
Double digit growth q/q
Near 20 BN of impressions , 2013 forecast 38 BN
…about the company
Huge growth projected Glboal perspective
Gartner Says Worldwide Mobile Advertising Revenue to Reach $11.4 Billion in 2013
Revenue from Global Mobile Advertising to Grow 400 Percent Between 2011 and 2016 reaching 24 Bn
North America and Western Europe will close the gap on Asia/Pacific
Latin America, Eastern Europe, and the Middle East and Africa — mobile advertising growth will be aligned with technology adoption and the stabilization of emerging economies, but will mostly be driven by large markets such as Russia, Brazil and Mexico.
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North America Western Europe Asia Pacific Row
2012
2013
2014
2015
Convergence market
Understanding the puzzle
¿Why the LatAm growth? 1.Latin America perspective
LatAm seeing increased competition & growth in data usage and revenues, fueled by:
economic expansion
rising consumer demand
regulatory changes
Impact of smartphone penetration & LTE:
LatAm smartphone penetration increasing rapidly, forecast to grow more than triple from 9% in 2010 to 33% in 2014.
By 2015 Latin America will have 750 million mobile connections—a penetration rate of 130% leaded by Brazil, Mexico and Argentina
Latin America - world’s third-largest mobile market by volume after Asia Pacific and Africa with over 630m connections as of Q4 2012
Ending 2013 with 742 million mobile subscriptions, according to Informa Telecoms & Media
In 2011, mobile broadband overtook fixed broadband as the first choice to access the Internet in Latin America
Voice will remain the main revenue stream for operators, accounting for 76% of service revenues, data revenues will increase 18% year-on-year, topping US$27.7 billion,
according to Informa.
in Latin America, smartphones are expected to account for 46% of total handset sales in 2013.
Smartphone connections in Latin America will increase 35% year-on-year in 2013, to 140.7 million.
¿Why the LatAm growth? 1.Latin America perspective
Third largest mobile market
Latam 742 M users
Dara will increase 18%
Laram Smatphones 46% 2013
Brazilean Market 1.Brazil
Brazil is the fourth largest mobile market in the world with more than 260 million among the 67.6 million mobile broadband connections, 53.9 million were via smartphones.
Brazil is set to reach 135 million mobile broadband connections by 2014
The Brazilian government wants all major cities to have 4G/LTE services before the 2014 FIFA World Cup.
Brazil smartphone penetration is at 14% with 190-195 million population, this is a market of 27 million consumers, with over 75 million smartphones forecast in 2016
Mobile broadband users in Brazil to grow to 135 million by 2014 from close to 60 million, says GSMA
2016 Olympic Games in Rio will only further increase demand for mobile services.
With nearly 20 million residents, the Brazilian city of Sao Paolo is the largest in South America and has more than twice the number of people as New York City.
In 2016, mobile advertising will drive revenues of $6 billion in Brazil, India and China (BRIC)
Fourth largest market
Will reach 135 users by 2014
Smartphones 14%
Mobile broadband Global figure
Top Global mobile 3G subscribers in Q4, 2012
Mobile broadband Arpu
ARPU Argentina Venezuela Ecuador Mexico Brazil Chile Peru Colombia
Data Transfer 30% 28% 24% 21% 12% 11% 10% 8%
Voice 70% 72% 76% 79% 88% 89% 90% 92%
Mobile broadband BAM
Smartphone penetrationLatAm Smartphone Penetration
Smartphone penetration
Shipments = Smartphones Top Five Countries
Top Five Countries Smartphones Shipment , 2013 – 2017 (Units in millions)
Tablet penetration Latam Vs Brazil
Sales of tablets are set to triple from 2012 to 2013, with Brazil leading the way
12% Brazil country's population owns a tablet
16% in Mexico
33% in China
14% in the US and the same level for Europe
Operating SystemGlobal Share
OS (percentage) 2010 2011 2012 2015
Symbian 37,6% 19,2% 5,2% 0,1%
Android 22,7% 38,5% 49,2% 48,8%
Research In Motion 16,0% 13,4% 12,6% 11,1%
iOS 15,7% 19,4% 18,9% 17,2%
Microsoft 4,2% 5,6% 10,8% 19,5%
Other Operating Systems 3,8% 3,9% 3,4% 3,3%
Total 100,0% 100,0% 100,0% 100,0%
Android operating system has 56.7%
market share in the Brazilian smartphone market, followed by
Symbian (31.5%)
Operating system penetration
Government Regulations1.Latin America perspective
The Brazilian government wants all major cities to have 4G/LTE services before the 2014 FIFA World Cup
Challenges: Mobile broadband adoption has been the driving force behind strong momentum for LTE in Latin America, more than 60% of operators polled said they would launch 4G services by 2013
The region will also see strong pressure from regulators against monopolistic practices in the telecoms market
SMA value added optimized algorithm platform Latin America perspective
Exchanges
Ad Networks
Carriers
Publishrs
Advertisers
SMA algorithm determines the right traffic source, in order to deliver based on the following variables: VOLUME - RATE - ARPU
StartMeApp Solution:
Huge growth projected for communications market1.Latin America perspective
StartMeApp Ecosystem
Huge growth projected for communications market1.Latin America perspective
User Aproach
Huge growth projected for communications market1.Latin America perspective
Big Lesson to be learned from online industry that applies to mobile ...
transaction business model
advertising business model
How to create profitable mobile business models?
CONCLUSION
Latam Fast Growing Economies
Government impulse
Carriers promoting BAM & Smartphones
Economic devices / Technology adoption
Mobile audience going on board
LatAm leaded by Brazil and Mexico
