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Start-up attitudes!
| Date post: | 28-Jan-2018 |
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Start-up attitudes!
Hello, my name is Davy
and I started a business
My management team
so you’ve hit the start button of your company
some free tips
focus on ANGER
Frustration
ANGERWhat made you change?
provider
cars
mobile phone work
association
laptop bank
People who are angry change things!
AS CUSTOMER:
they turn into willing customersthey will pay for the solution
they don’t say no to alternatives
People who are angry change things!
AS BUSINESS OWNER:
they look for new solutionsthey turn customer focussed
they make it their quest to eradicate frustration
so don’t make people angry,but do focus on angry people
markets that aquire ATTENTION
No 1: OLD PEOPLE
Needless to say there is a much larger amount of BABYBOOMERS than any other age group
Old people don’t just have ANY money, they have ALL the money!
Old people don’t drink beer, they drink trappist
The older people get, the more they pay attention to options on their new car
They are harder to convince, but once convinced you’ve got their undying trust
old people just don’t have money, they have all the money
so stop focussing on the young people,they get their money from their grandma
No 2: WOMEN
Women are known to make an average of 70% of ALL the family purchases.
Women although making less money then men, SPEND more money then men.
Women don’t just buy your product, they become a part of your BRAND marketing.
Women have a much larger network then men and TALK to their network more often
Respect!
how did it make you feel?
when during your 5min talk to that important CEO, he just fiddles about on his desk?
when the people in that meeting just wouldn’t listen when you still had something important to say?
when your manager looked down on you as you were just a roach standing in his way?
you can only earn respect,by giving it
EVERYBODY is in sales
if you sell:
be PASSIONATE about your SOLUTION
ALWAYS DELIVER
no matter how wonderful your product is,you’ll still have to sell it
DO something
Business today:
too much talk, too little do
- Tom Peters -
We’ve got a strategic plan:
it’s called doing things!
- Herb Kelleher -
No matter how beautiful the strategy,we must occasionally look at the results
- Sir Winston Churchill -
Talking about it,doesn’t get it done
FAIL ! FORWARD ! FAST !
The biggest danger for your business
is not that you aim too high
and you fail, but that
you aim to low and you achieve!
- Michelangelo -
Reward excellent failures,punish mediocre successes
- Clyde Lear -
Innovate !
surround yourself with innovative people, things, area’s, circumstances,...
be open to all new things, even if they scare you,ESPECIALLY when they scare you
don’t force innovation to emerge from war rooms, break out area’s, or other ARTIFICIAL places
You can never be remarkable if you follow someone else who’s remarkable
- Seth Godin -
DON’T EVER benchmark
Benchmarking is stupid!
Benchmarking:
1: Take the current industry leader’s situation2: Figure out a 5 year plan 3: To get as good as this leader was 5 years ago4: 5 years from now
forget about Apple
Just follow their slogan:
THINK DIFFERENT
comparing yourself to Apple,is highly unmotivating
PASSION
Business is about passion, about excellence, about achieving things, ...
You can only achieve great things if you are prepared to achieve great things
Focus on what’s important for your company and pump up your muscels for it!
aim on PROFIT
I love profit... I love obscene profit !
it enables you to hire the most interesting people and take the most crazy risks known to mankind
- Tom Peters -
be profitable
never focus on revenue,it only hides your profit/loss
thank you
