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Startup Lab 31.10.2015 Part 2: Customer Interviews

Date post: 15-Apr-2017
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#Think in alternatives

#Think in alternatives

#Lean Canvas

Cost Structure

Customer Acquisition costsDistribution costsHostingPeople, etc.

Revenue Streams

Revenue ModelLife Time ValueRevenueGross Margin

Problem

Top 3 problems

Existing Solutions

Solution

Top 3 features

Key MetricsKey activities you measure

Unique Value PropositionSingle, clear, compelling message that states why you are different and worth paying attention

High-level concept:

Unfair AdvantageCan’t be easily copied or bought

ChannelsPath to customers

Customer SegmentsTarget customers

Early Adopters

PRODUCT MARKET

#Lean Canvas

Cost Structure

Customer Acquisition costsDistribution costsHostingPeople, etc.

Revenue Streams

Revenue ModelLife Time ValueRevenueGross Margin

Problem

Top 3 problems

Existing Solutions

Solution

Top 3 features

Key MetricsKey activities you measure

Unique Value PropositionSingle, clear, compelling message that states why you are different and worth paying attention

High-level concept:

Unfair AdvantageCan’t be easily copied or bought

ChannelsPath to customers

Customer SegmentsTarget customers

Early Adopters

PRODUCT MARKET

1

2

3

4

People who suffer from sleep deprivation

Size Currency Access Love Evidence

#find people to talk to

#Profile

#Screening

#FOCUS Your Customer Segment

Teacher

German Math Music

Hauptschule GymnasiumRealschule

Lower Saxony …..Bavaria

1-4th Grade 5-10th Grade 11-13th Grade

#Good or bad


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