Date post: | 15-Sep-2014 |
Category: |
Marketing |
View: | 811 times |
Download: | 3 times |
STARTUP MARKETING 101
The young entrepreneur / David Kelly ©
Alex Barrera (@abarrera)[email protected]
HELLO MY NAME IS...
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
What is an entrepreneur?
500px life / The photo flend ©
My son is now an 'entrepreneur.' That's what you're called when you don't have a job.“ Ted Turner
500px life / The photo flend ©
Entrepreneur’s world
Jungle Jim/ Steve Gubin ©
EVERYONE?
What is a STARTUP?
Boxfish, Live guide / Aidan C ©
4 INGREDIENTS
Seasoned salt ingredients / Lucy Vaserfirer ©
INVESTORS
Blue / Marcel Bakker ©
CEO John / Stephen Caissie ©
Your boss
YOU
Hats / Sergio Trentin ©
The multi-hat employee
The unexpected / Nino Shisano ©
PRODUCT CYCLE
PRODUCT BUILDING
Lunchtime atop a skyscraper / Martin Cauchon ©
IDEAS
PRODUCTDATA
Build
Measure
Learn
Lean startup cycle
Dreams of new explorations / Marco Soggetto ©
Marketing plan
San Fermin, sweat & wine / Jordi Cohen ©
NO PLAN
We can do it / Filippo Giordano ©
exploraTIOn
How do we validate hypothesis?
exploraTIOn: techniques1. Observation2. Recreation of the problem3. Interviews
How do we validate hypothesis?
L’il explorer /Jie Alt’z ©
exploraTIOn: Record & measure
How do we validate hypothesis?
L’il explorer /Jie Alt’z ©
PITCH: Smoke testLanding pageEmail or callFake adDirect pitchKickstarter
How do we validate hypothesis?
PITCH: Smoke test Money $$$Intention letteremail addressesTweetTimeMeetingUse our API
How do we validate hypothesis?
Concierge
How do we validate hypothesis?
Wizard of Oz
How do we validate hypothesis?
MVP
Susan Cain / Wired ©Rocky candy / Adrian Klein ©
Where do we fit?
Community manager
Phil Hyldgaard / Tanner Wendell ©
Susan Cain / Wired ©
Pitching / PR
Hackers / Barriotic Witch ©
GROWTH HACKER
AARRR Metrics
A/B testing
Stairs to heaven / Artem Verkhoglyad ©
Metrics (Global / User based)
Stairs to heaven / Artem Verkhoglyad ©
Email optimization
Stairs to heaven / Artem Verkhoglyad ©
Customer experience
Stairs to heaven / Artem Verkhoglyad ©
Surveys
Stairs to heaven / Artem Verkhoglyad ©
THANK YOU!Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)