BOP ARE CONSUMERS

Who generates Revenue from BoP Consumers?

WHO TO PARTNER WITH FOR SCALE

Large Brands = Mass Market

Generate Revenue from BoP Consumers

PROBLEM DEFINITION

Large Advertisers

○ Require Marketing ROI

○ Need to convert audience to paying customers

○ Shift to Digital/Mobile

○ Facebook & others no direct route to Sales

BRAND SPONSORS

Require marketing ROI

WIN Solution: Purchase =

CEO core metric = Revenue growth $$$

WIN’S CLEAR VALUE PROPOSITION

I. Buy a brand of shampoo = 30 minutes of Free WiFi

II. Buy < = $ 5.00 worth = 30 minutes of Free WiFiBuy > $5.00 worth = 1 hour of Free WiFi

III. Qualifying purchase = 30 minutes of Free WiFi

IMPACT OF WIN SOLUTION:

By providing an ROI-based solution:

1) Brands can justify WiFi investment to Top Management

2) Consumers get access to affordable connectivity

COMPANY MILESTONES

• Raised $100,000 in pre-seed round

• Pilots with:

• Partnership with Microsoft for TV White Space valued at US$ 150,000

DEALS & PILOTS

GLOBAL SIZE OF THE OPPORTUNITY

Market Model – TAM/SAM/SOM

Total Available Market (TAM):Emerging Countries

$200 Billion Ad Budget

Servable Available Market (SAM):

Emerging Countries

$40 Billion Digital Ad Budget

Share of Market (SOM):$1 Billion Emerging market

TAM

SAM

SOM

BUSINESS MODEL

• Flat rate monthly subscription model.

• WIN fully manages the WiFi hotspot

• 24/7 Dashboard = Data Analytics

CAPITAL RAISE

• WIN is looking to raise US$ 700K in pre-Series A & $1.3M in credit lines

• Use of Funds over 2 years:

> Expand Team> CapEx> OpEx

USER JOURNEY

thankYOU!