Stash Partner Hotel Group Examples

Tiered promotion based on revenue + 1,000 point enrollment incentive

Tiered promotion based on room nights

Triple points. Based on established meeting planner program

Triple points as an option in a “pick your perks” promotion

5 points /$ bonus points for specific days 1,000 point enrollment incentive

Email Promotions

50,000 point offer + 1,000 point enrollment incentive

Awareness: Specific details negotiated by phone

Alternative to gifts: Points for both new and exiting Stash members

Web site

Promote meeting planner program on web site: 3 pts/$

Dedicated meeting planner rewards page: 3 pts/$ + enrollment incentive

Promote meeting planner offers on web site: Double points

Dedicated meeting planner rewards page: 3pts / $

Dedicated meeting planner rewards page: tiered based on rev

Special offers section: tiered promotion based on revenue

Cvent

Profile description

We’re also pleased to be part of the Stash Hotel Rewards network, allowing meeting planners and attendees to earn points toward free stays within the wide network of the finest independent Stash hotels. Membership is free, sign up at www.stashrewards.com

Offer in Profile

**Earn Double Stash Rewards Points on all meetings booked by May 1, 2011**Must book by May 1, 2011 and meeting must take place by July 1, 2011**

Sales Materials

Custom collateral

Sales presentations

Trade-show pre-mailing

Point give-aways for events

Social Media

Small group offer

Awareness

Advertising

Landing page from banner ad in Meetings and Events newsletter

Corporate & Incentive Travel Newsletter

Meetings Focus Magazine

June Chamber of Commerce newsletter

NESAE newsletter July 12, 2012

Other Tips

1. Use big spot awards to close key accounts

2. Demonstrate the value of points (do the math)

3. Talk about Stash early in the sales process

4. Offer double points or big bonuses over need dates

5. Use points to encourage a specific arrival day or change pattern of stay

6. Use Stash as a reason to contact a customer

7. Position points as a way to provide value back to the company. Points can be used for: • Site selection trips • Staff rooms • $ off master account for next meeting at your

hotel (e.g. Earn it and Burn it – guaranteed point rate for next booking)

8. Be creative! Points can also be used for:

• Upsell • Referrals • Prizes (e.g. Scratch and STASH Lotto Tickets) • Holiday gifts • Wedding “gifts” for brides • Program enhancement

Have additional tips and examples to share?

Please email them to eleanor@stashrewards.com