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PROJECT DONE BY :AMRITA CHATTERJEE

ARKA ROY

CHOWDHURY

DEBJEET CHATTERJEE

JOSHITA ROY

KAUSTAV CHATTERJEE

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Aerated soft drink" specifies non-alcoholic

beverage containing water and a flavouring

agent, available with sugars or with non-

caloric sweeteners and carbon-dioxide.

Its invention dates back to late 18th century.

Different flavours are available like COLA,

ORANGE, LIME, APPLE, etc.

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The market is worth Rs.5000 crores with

growth rate of around 10-15%.

Coca cola India & Pepsico dominate Indian

market.

Market for carbonated drinks is stagnating.

Facing tough competition with non-aerated soft

drinks and fruit juices. Innovations required to be successful.

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Aerated soft drinks are 61-62% of the total soft

drinks market.

Production increased from 5670 million(2006)to 6230 million bottles(2007).

Annual per capita consumption in India is 6

bottles vis-a-vis 340 bottles in the U.S.

Pesticide controversies affected CSD.

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Brand strength.

Distribution network.

Advertising expenditure.

Perceived value of product.

Visibility at retail locations.

Available in various volume.

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ANALYSIS :From the survey it was found that amongst 60 respondents :

i) 44% of the respondents consume 1 to 3 CSD per week.

ii) 23% of the respondents consume 3 to 5 CSD per week.

iii) 19% of the respondents consume 5 to 7 CSD per week.

iv) 14% of the respondents consume more than 7 CSD per week.

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ANALYSIS :

From the survey it was found that amongst 60 respondents :

i) 48% of the consumers choose coloured CSD.

ii) 52% of the consumers choose clear CSD.

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ANALYSIS :

From the survey it was found that amongst 60 respondents :

44% of the consumers choose COLA flavour.

35% of the consumers choose LEMON flavour.

21% of the consumers choose FRUIT flavour.

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ANALYSIS :

From the survey it was found that amongst 60 respondents :

Major share of the market is taken by SPRITE & COCA COLA.

Least share of the market is taken by PEPSI.

SPRITE

COCA COLA

7UP

THUMS UP

LIMCA

FANTA

MIRINDA

PEPSI

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ANALYSIS :

From the survey it was found that amongst 60 respondents :

i) 30% of the respondents usually consumes 200 ml CSD.

ii) 40% of the respondents usually consumes 300 ml CSD.

iii) 18% of the respondents usually consumes 500 ml CSD.

iv) 12% of the respondents usually consumes 2000 ml CSD.

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ANALYSIS :

From the survey it was found that amongst 60 respondents :

i) 31 consumers think it is safe to consume.

ii) 12 consumers think it is not safe.

iii) 16 consumers do not have idea.

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0

1

2

3

4

5

6

7

8

coke pepsi thums

up

7up spr ite limca mirinda fanta

ANALYSIS :

From the survey it was found that amongst 60 respondents :

i) SPRITE is in the first position

ii) MIRINDA is in the last position

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0

1

2

3

4

5

6

7

8

9

coke pepsi thums up 7up sprite limca mirinda fanta

ANALYSIS:

From the survey it was found that amongst 60 respondents :

SPRITE is in the first position

MIRINDAis in the last position

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5.6

5.8

6

6.26.4

6.6

6.8

7

7.2

7.47.6

coke pepsi thumsup 7up spr ite limca mirinda fanta

ANALYSIS :

From the survey it was found that amongst 60 respondents :

LIMCA is in the first position

MIRINDA is in the last position

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6.3

6.4

6.5

6.6

6.7

6.8

6.9

7

7.1

coke pepsi thums up 7up sprite limca mirinda fanta

ANALYSIS:

From the survey it was found that amongst 60 respondents :

COCACOLA is in the first position

FANTA is in the last position

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Majority of the consumers (44%) consume CSD

occasionally (1 to 3 times in a week).

Most consumers (52%) prefers clearsoft drinks.

COLA is more preferred than other flavours.

SPRITE is most preferred & PEPSI is the least preferred

brand.

Major portion (40%) of consumers consume 300 ml.l

bottle.

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