LOOKING AT INSIDEVIEW.IE WHEN 2100 PEOPLE VISITED ONE DAY.

STATCOUNTER MEASURES A SPIKE

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EXPLORING IRISHEYES.IE THROUGH STATCOUNTER

We use a combination of analytics services when probing the behaviour of online visitors.

This slidedeck dives into a series of screencaps from Statcounter.

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ACKNOWLEDGEMENTS

• This slide deck was produced by Bernie @topgold Goldbach during a third level Web Analytics module in the Limerick School of Art & Design.

• Students in the #measureit module modified the slide deck by co-authoring with PowerPoint Online.

• Contributors to this active learning process include

• Attila Farkas @airgidfaolchu

• Barry Mulcahy @bazmul25

• Keith Ryan @keithryan28

• Mateusz Kowalik @docentkowalik

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INSIDEVIEW’S CENTURY PEAK

Once a week during the past two years, InsideView.ie gets 100 page views.

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INSIDEVIEW’S ANNUAL SPIKE

Once a year, InsideView.ie enjoys a spike in traffic.

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THAT’S 2100 ON A SINGLE DAY.

Statcounter listing showing daily page views around the time of the spike in traffic.

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2100 VISITORS WHEN ROBIN DIED?

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THE HOME PAGE ON THE SPIKE DAY

Nothing compelling was on the front page of InsideView.ie when two thousand page views were recorded.

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FILTER DATES FOR A CLOSER VIEW

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RECENT REFERRERS

Most visitors arrive to the website after searching on Google.

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SAMPLE OF SPIKE DAY REFERRERS

Purple highlight shows activity from Twitterific.

Yellow highlight shows mailing list traffic.

Blue shows Twitter activity.

Pink traffic might originate via a forwarded email.

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WHERE REFERRERS ENTERED

2066 came looking for an iPhone story.

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WHO REFERRED THE VISITORS

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WHAT 2100 PEOPLE WANTED TO SEE

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BEN EVANS REFERRED THE VISITORS

Ben works at Andreessen Horowitz in San Francisco. He blogs at Ben-Evans.com about the strategic and operating issues around consumer technology, ecosystems and mobile platforms.

His weekly newsletter reaches 22,000 subscriber. He also podcasts about tech and mobile.

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WHAT REFERRED THE VISITORS

The top result (no referring link) documents Google stripping query strings from prying eyes.

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KEYWORD ACTIVITY

You can often deduce the search string when keywords are unavailable.

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WHERE THEY EXITED

It’s interesting to see the number of people who used the browser’s back button to return to their referrer point.

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WHAT THEY DOWNLOADED

Playing an audio file while on the web page counts as a download.

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HOW LONG THEY STAYED

There are 116 words in the blog post about the calving iPhone on the InsideView.ie website.

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CORE AUDIENCE OF 73

In the heyday of the InsideView, the site attracted 100 regular readers who appeared ten or more times. Since 2009, that core audience has dropped to no more than 73 people returning to visit the blog every week.

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VISITOR MAP

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VISITORS’ BROWSERS

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SCREEN RESOLUTION

Statistics show a dominant iPhone readership.

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OPERATING SYSTEM

One-third of readers use their mobile to view the site. This should be a higher percentage because similar blogs show mobile readership above 40%.

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MOST USE JAVASCRIPT

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WHERE VISITORS ORIGINATE

The purple highlight of Facebook suggests a significant niche that has not been addressed.

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NEXT: VALIDATE AND RECOMMEND.NEED A NOTE TO MANAGEMENT WITH TACTICS TO INCREASE RETURNING VISITORS.

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TASK 1. VALIDATE CONCLUSIONS.Review the Statcounter data and validate the conclusions.

Phot

o by

Jam

es F.

Cla

y

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TASK 2: WEEKLY TECHNOLOGY POLL CREATE A WEEKLY CONTROVERSIAL QUESTION BASED ON RECENT TECHNOLOGY AND

INVITE PEOPLE TO VOTE. SHOW THE RESULT OF THE VOTE ON A BAR CHART ON THE WEBPAGE.

INTRODUCE A SEPARATE SHARE BUTTON FOR THE POLL.

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TASK 3: IMPROVE BLOG COMMENTING. IMPROVE THE BLOG’S COMMENTS SECTION TO INCREASE ENGAGEMENT.

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TASK 4: IMPROVE BLOG AMPLIFICATION. SHARE BLOG POSTS ACROSS MULTIPLE PLATFORMS BY USING DIFFERENT TWITTER HANDLES

AT DIFFERENT TIMES, IN ORDER TO GRAB ATTENTION FROM NUMEROUS TIME ZONES.

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TASK 5. FACEBOOK ENGAGEMENT. CREATE FACEBOOK PAGE.

PUSH BLOG AND POLLS AUTOMATICALLY TO THE WALL.

BOOST FACEBOOK POSTS BASED ON THE TARGET AUDIENCE.

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TASK 6. PROMOTIONAL VIDEO.

A short one minute long animation that will be used for advertising the new poll feature of InsideView website and the new Facebook page linked to it.

The video clip will be a part of a social media campaign. It will be shared at least twice on Twitter, Facebook, and Google+, using Bernie`s personal accounts. The actual link that will be promoted will lead to InsideView website.

The campaign will be tagged by #insideview hashtag.

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NEXT: IMPLEMENT RECOMMENDATIONS.TACTICS NEED MANAGEMENT FOLLOW-UP WITH TRACKING