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State Bicycle Co. | Press Kit 2014

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Grtings from Arizona PRESS KIT 2014
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Page 1: State Bicycle Co. | Press Kit 2014

Gr�tings from

Arizona

PRESS KIT 2014

Page 2: State Bicycle Co. | Press Kit 2014

ABOUT US

PRESS KIT 2014

State Bicycle Co. is a rider-developed company, founded in 2009. State Bicycle Co. specializes in single-speed/�xed gear bicycles, components, accessories and clothing. With an active and robust social-media presence, highly decorated international race team, and consistent engagement in the cycling community, State Bicycle Co. has engrained itself as an integral mainstay in the industry. Our mission is simple; make the most attractive, high quality and smooth-riding single bicycles/components at the lowest price possible.

Page 3: State Bicycle Co. | Press Kit 2014

PRESS KIT 2014

FIXED GEAR& SINGLESPEEDOur core-line model is a bicycle you are proud to ride, at an affordable price – which is harder to �nd than it should be. Tons of colorways, the choice of up-to 5 handlebar styles, a solid 4130 CroMoly frame, �ip-�op hub, and 6 frame sizes have made the core-line a massive success over the �rst 5 years. The core-line series from State Bicycle Co. is leading the market in entry-to-mid-level priced single-speed/�xed gear bicycles, all across the globe.

Page 4: State Bicycle Co. | Press Kit 2014

THECONTENDER

PRESS KIT 2014

The State Bicycle Co. Contender is the "step-up" from our core line models. It features the same frame as our core line models – a 4130 chromoly steel frame – but is upgraded with a carbon �ber fork with aluminum steer tube, for decreased weight and improved handling. The crank has been upgraded as well, to a SRAM S100 track crank, with Truvativ Powerspline bottom bracket. The wheels of the Contender show off with a smooth, sealed bearing hub to maximize momentum and protection from dirt and grit. The frameset is tied together with a sealed bearing FSA MX Orbit headset for the best steering possible. The �nal upgrade on the Contender is the aerodynamic "race saddle" upgrade from the core model. One of the best selling State Bicycle Co. models in history, now available in 5 colorways.

Page 5: State Bicycle Co. | Press Kit 2014

6061BLACK LABEL

PRESS KIT 2014

The State Bicycle Co. 6061 Black Label bike features a lightweight 6061 double butted and tig-welded aluminum frame with an Essor USA full carbon �ber fork and steering tube. Like the Contender, all Black Label models come with a SRAM S100 Crankset and Truvativ Powerspline bottom bracket for more responsive pedaling. The wheels feature a sealed bearing hub with a �ip-�op hub in the rear for �xed or singlespeed riding. Lastly, each bike comes with an oversized 31.6mm seat post, 31.8mm stem, and our State Bicycle Co. Pista drop bars. The Black Label is currently available in 9 different colorways, including the special “Galaxy” version, which comes with anodized chainring, cranks, and hubs.

Page 6: State Bicycle Co. | Press Kit 2014

PRESS KIT 2014

THEUNDEFEATED7005-grade aluminum track frame, carbon fork, SRAM Omnium crankset, and capable of matching as much power as you'll ever put into it, The Undefeated is the bike ridden by State Bicycle Co.'s race team all across the world. There's a reason for that. The matte black and hi-vis yellow 7005-grade aluminum frame is the highest grade of aluminum on the market. The rear triangle is secured with aluminum track drop-outs and the front-end is lightened even further with a bladed carbon track fork. The Undefeated features a SRAM Omnium crankset with GXP bottom bracket. The wheels feature a sealed bearing hub with an ultra-lightweight alloy dish and 10mm track bolts. The cockpit of the bike features high-end alloy components by Ritchey Components at the seat post and stem.

Page 7: State Bicycle Co. | Press Kit 2014

PRESS KIT 2014

CITY BIKESA harmonious melding of utility and old-world sophistication. The City Bike line mimics the classic, Euro-centric “Dutch Style” bicycle. Think front and rear fenders, a bell, mustache handlebars, front basket, and you’ve got the right idea. Whether you’re cruising around campus, commuting to work, or conquering the weekend, the beauty of a City Bike is in the A to B.

Page 8: State Bicycle Co. | Press Kit 2014

FIXED GEARFREESTYLEEasily our most versatile line of bikes yet. If it is dynamics and pulling off thrilling tricks you seek, look no further than the FGFS. The 100% proprietary geometry allows for 360° bar-spins and up to 50c tires. If you like it rough, these bikes were consciously designed to take a beating.

PRESS KIT 2014

Page 9: State Bicycle Co. | Press Kit 2014

OFFICIALCOLLABS

reed space

PRESS KIT 2014

Another unique facet of the State Bicycle Co. line-up is our collaboration series. We’ve teamed up with several brands and boutiques to design custom, limited-edition bicycle colorways that represent their brand and their style. We’ve worked with brands like The Hundreds, Reed Space, Vossen, and Wutang to create bicycles which are sold at retailers and online. Be sure to keep an eye out for the many collabs we have on the way!

Page 10: State Bicycle Co. | Press Kit 2014

PRESS &REVIEWSWe are grateful to have received overwhelmingly positive press from virtually every corner of the media world. Our bikes, riders, and events have been featured in magazines like USA Today, Entertainment Weekly, Complex, and The Source, as well as on industry blogs like The Radavist, Track Or Die, and PEZ Cycling News.

But our favorite reviews, comments, and photos come straight from our customers via facebook and instagram.

PRESS KIT 2014

CYCLING NEWS

Page 11: State Bicycle Co. | Press Kit 2014

MEDIAPLACEMENTWe’ve also had our products featured in various commercials and �lms, like the Stuart Blumberg �lm Thanks For Sharing and a Steaz green tea commercial.

Page 12: State Bicycle Co. | Press Kit 2014

STATEBICYCLE CO.TEAM

PRESS KIT 2014

State Bicycle Co. currently sponsors 18 riders from all walks of life, who race and compete in everything from alleycats and crits to stage races and cyclocross races. Our team consists of some of the fastest riders in Arizona and from around the world. State Team members are always gunning for the podium and have taken �rst at Wolfpack Hustle, Red Bull Ride + Style, and countless others.

Page 13: State Bicycle Co. | Press Kit 2014

COMMUNITYINVOLVEMENTAsk anyone who knows us: We are passionate about �xed gear cycling and its emerging culture. We host weekly rides across the country, organize alleycat races, sponsor talented riders around the world, and partner with cycling advocacy groups. Our commitment to supporting both the local and greater riding community is the reason why we’re in this business. Even if you never own a State Bicycle, there is plenty of reason to connect with the community we have been cultivating since the beginning.

Page 14: State Bicycle Co. | Press Kit 2014

SOCIALMEDIA &CUSTOMERENGAGEMENT

PRESS KIT 2014

At the end of the day, our favorite thing is to see our customers riding, enjoying, and loving their bicycles. That’s why social media is such an integral part of our marketing and customer engagement. People love their bikes, and love sharing their cycling experiences with friends and family via instagram, facebook, twitter, strava, etc. Seeing the positive reactions to our newest colorways, planning and coordinating group rides and races, and showing our fans what the State Bicycle Co. Team is up to is one of the most important parts of our company, and what sets us apart from the competition.


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