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State Director Marketing

Tool Kit

The Life of a State DirectorThe Life of a State Director

Can you present to the board next

week?

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We have some teachers that will be meeting tomorrow, can you talk to them about SkillsUSA?

You want to have lunch on

Friday with the president

of the Chamber of Commerce?

Presenting/communicating with:Presenting/communicating with:

• Business & Industry

• Administrators

• Teachers

• Department Of Education, Boards, Community Leaders, and others

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Time consuming to gather the needed, relevant information for each

presentation.

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GOAL:

One Message, One Voice

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Why is it important:Why is it important:

• Resources at the ready; shortens the

time spent in prep mode

• Delivers a consistent message

• Delivers the correct message

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3 Primary Questions: 3 Primary Questions:

1. What could we create to help State Directors carry the message of SkillsUSA forward each year to their stakeholders?

2. What resources are currently available or could be created by the national office to assist in this endeavor?

3. What are the ways/ideas in which each resource can be used to gain the greatest potential for State Directors?

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5 Toolkit Sections :5 Toolkit Sections :

1. Messaging

2. Business and Industry Focused

3. Administrator Focused

4. Teacher Focused

5. State Focused Resource Items

State Director Super Secret Site

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What other pre-designed

materials would you like to see

developed?

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Additional Toolkits

•Membership Recruitment and Retention

•Conference Planning and Management

Additional Toolkits

Membership Recruitment and Retention•Membership Recruitment drive ideas•Sample emails/communication pieces•Powerpoints•Presentation outline/plan•Best Practices from the field

Additional ToolkitsConference Planning and Management

•Organizational Tools•Communication Tools•General Session Planning•Leadership Event Planning

•Workshops•Icebreakers

•Competition Planning•State Officer Organizational Tools

Moving Forward - Toolkits

• 10 minutes• Individuals at your table discuss your “Best Practices/Resources” • As a group select your top 3 items that you will contribute to the

•Membership Recruitment and Retention Toolkit•Conference Planning and Management Toolkit

• Using Markers and Post-it Pad, record those items with the contributor’s name beside each and be prepared to have one person present. • ?

Membership HotlineMembership Hotline800-355-8422

Advisors can speak to a live person – assistance with starting a chapter, involving more members, understanding SkillsUSA – and much more!

Debbie Peabody - dpeabody@skillsusa.org

Marcia Strickland -mstrickland@skillsusa.org

• Monthly State Director Snapshot• Recruitment Tracker follow up• State Director Contact Info.