Date post: | 08-May-2015 |
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Business |
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@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
JANET MILLER,
PRESIDENT & CEO
SEARCH MOJO @SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
SEARCH-MOJO.COM @searchmojo #mojowebinar
Janet Driscoll Miller,
President and CEO,
Search Mojo
Follow on Twitter: @janetdmiller
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Search engine marketing firm founded in 2005
– Search engine optimization (SEO)
– Pay-per-click advertising management (PPC)
– Social media advertising
– Online reputation management
• Headquartered in Charlottesville, VA
– Office in Charleston, SC
• Featured in the Washington Post, B2B Magazine,
MarketingSherpa, Visibility Magazine and many blogs
• Speakers at SMX Advanced, MarketingProfs, PubCon and more
SEARCHMOJO.COM @searchmojo #mojowebinar SEARCH-MOJO.COM
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Google free keyword tool being retired
• Options:
– Google AdWords Keyword Planner Tool
– WordStream
– SEOBook Keyword Tool
– SEMRush
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Major changes from
Google recently
– Avoid using press
releases for link
building
• Focus efforts on
building good
content
SEARCH-MOJO.COM @searchmojo #mojowebinar
You Duplicating Content
• Avoid copying content from other websites o Copyright infringement o Can hurt your site or the other
site in Google
Others Duplicating Your Content
• Publishers are often the target of others “lifting” their content o Can hurt your site or the other
site in Google
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Put a copyright notice on each page of
the site
• Monitor regularly for duplicate copies
– CopySentry
http://www.copyscape.com/copysentry.php
– Scan Google for lines of content in quotes
• Formulate a plan for copied content
• Assign authorship
SEARCH-MOJO.COM @searchmojo #mojowebinar
SEARCH-MOJO.COM @searchmojo #mojowebinar
68.90%
23.30%
Control: No Rich Snippets
1st Result
2nd Result
3rd Result
4th Result
40.20%
23.70%
28.90%
7.20%
Authorship Snippet
SEARCH-MOJO.COM @searchmojo #mojowebinar
• It all starts with Google+
• Image from Google+
profile is your author
image on Google results
• Make sure all authors in
your organization have a
Google+ profile
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Set up goals in Google Analytics
• Traffic drops from Google organic may
indicate duplicate content issues
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Provides programs/resources for 501(c)(3) non profits
– Google.com/nonprofits
• Incorporates:
– Google Grant ($10k/month in AdWords credits)
– Google Apps for Nonprofits
– YouTube for Nonprofits
– OneToday by Google (mobile fundraising platform)
– Google Earth Outreach Grants
• If outside US & UK, see country-specific:
– http://bit.ly/NonUSGoogle
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Shows ads to those that have visited your
website/landing page before
– Display
– YouTube
– Search
• Consider creative ways to use it
SEARCH-MOJO.COM @searchmojo #mojowebinar
Getting the Most Value from Google
Analytics
September 5, 2013
2:00 p.m. ET
Register today at
www.search-mojo.com/analytics
Janet Driscoll Miller
President & CEO
Search Mojo
Scott Garrett
Account Manager
Search Mojo
SEARCH-MOJO.COM @searchmojo #mojowebinar
Contact Search Mojo:
Sean McCusty
800-939-5938 ext. 116
SEARCH-MOJO.COM @searchmojo #mojowebinar
Janet Driscoll Miller
Google+: +Janet Driscoll Miller
Twitter: @janetdmiller
Google+: +Search Mojo
Twitter: @SearchMojo
Facebook:
facebook.com/searchmojo