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Presented by Sponsored by
The State Of In-‐Store Mobility
Based on the In-‐Store Mobile Marke0ng Survey, NRF 2011
Presented by Sponsored by
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About Retail TouchPoints
• Launched in 2007
• Over 20,000 subscribers
• To provide execu=ves with relevant,
insighAul content across a variety of digital
mediums
Free subscrip=on to our weekly newsleFer… retailtouchpoints.com/signup
Presented by Sponsored by
Panelists Dan Lowden VP of Marke?ng Digby [email protected] @DigbyMobile
Manish Rai Head of Retail Marke?ng Aruba Networks [email protected] @ArubaNetworks
Debbie Hauss Editor-‐in-‐Chief Retail TouchPoints [email protected] @RTouchPoints
Moderator:
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Today’s Agenda
• Overview of Mobility Survey Results • Mobile Engagement and Challenges • Mobile Implementa=ons • Q&A
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About the Survey • Took place between December 16, 2010 and January 7, 2011
• Surveyed 4,000 CIOs, IT Directors, and network managers
• 54.3% of the respondents are running more than 250 retail
loca=ons
Top Results • “Wi-‐Fi Hotspot for Customer Access” is the top Wi-‐Fi ini=a=ve
• Interest in "Self-‐shopping" is exploding as a use for in-‐store Wi-‐Fi
• Advanced mobile applica=on deployment is on the rise
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DIGBY
In-‐Store Mobile Strategies for Retailers
Digby Backgrounder
• Headquartered in Aus=n, TX • Singularly focused on building
the Mobile Channel for Retailers
• Enabled 45+ brands with 90+ storefronts
• Enterprise grade environment with PCI Level 1 Cer=fica=on and 24/7 support
Image Goes here
Image Goes here
IPHONE/IPOD TOUCH APP ANDROID APP MOBILE WEB BLACKBERRY APP
DIGBY MOBILE COMMERCE SOFTWARE PLATFORM
A single so^ware pla_orm that enables catalog informaHon, rich product images, transacHonal informaHon and deep analyHcs across mobile Web and rich Apps
Digby Mobile Commerce Suite
Mobile Commerce Module In-‐Store Mobile Module
Mobile Engagement: We are Just Geing Started
3 Billion
2 Billion
1 Billion
2009 2010
TOTAL PHONES ACTIVATED
4 Billion
Units
Time
True Opportunity for Retail Mobile Engagement
SMARTPHONES
Mul=-‐channel Retailer Goals
• Get consumers to buy more and more ojen • Drive more consumers to the store • Increase product discovery in store • Offer relevant and =mely promo=ons • Track store visits and gather business intelligence • Ensure the in-‐store Wi-‐Fi network can support usage • Do all of this through the retailer’s branded rich App
Mul=-‐Channel Retailer Challenges Consumers: • Go to the store but do not buy • Forget to bring promo=on to store • Comparison shop using compe=tor apps and buy elsewhere • Pick up promo=ons in store but most are irrelevant • Are unaware of new products available in store • Leave store dissa=sfied and retailer never knows Retailers: • Do not know when loyal customers visit the store • Want to own the customer experience within their branded
App, not hand the customer to a 3rd party marketer
Digby In-‐Store Mobile Module Value to Retailers
• Drive Sales: Get people to buy, and buy more by deploying powerful contextual promo=ons within the retailers branded App
• Enhance Loyalty: A higher touch in-‐store experience means increased likelihood to return, and to bring friends
• Gain Insight: Retailers gather rich business intelligence around customer in-‐store behavior through mul=ple touch points
Digby In-‐Store Module Use Cases/Features
1) Store Visit Based Marke=ng
2) In-‐store Product Research
3) Demo Sta=on Product Ra=ng 4) Store Exit
1:00pm 1:20pm 1:10pm 1:30pm
Purchase!Saturday
Summary and Key Takeaways
• Retailers now have the mobile tools to engage with customers when at home, when mobile and when in store, offering relevant and localized offers that drives sales and measurable real-‐=me business intelligence
• Sales from the device is only one “transac=on” to measure efficacy of mobile strategy: store locators, store check-‐ins, use of scanner in-‐store, store exits, to name a few
• Consumers are empowered to make more educated purchase decisions, to use their =me more wisely and become a loyal customer
• All of this can be done from the retailer’s branded rich App
• These in-‐store experiences are enhanced by a Wi-‐Fi network
CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved
Secure Mobility for In-‐Store Customer Engagement
Presented by: Manish Rai Director Retail Solutions Aruba Networks
CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved
CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved 22
Retail Mobility Roadmap
Reduce Expense Reduce Risk Increase Revenue
Warehouse Store Campus Outdoor Home
Unified Services for Network, Security & Management
Aruba
CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved 23
Tablet & Phone Application Use-cases
Attract Customers • Free Wi-Fi • Competitive Offers
Cross/Up Sell • Context-aware • Location-aware
Service • Stock & product info • Personalized support
Customers
Staff
CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved 24
Automates mobile device provisioning and secure access
Device-specific bandwidth and security policies
Device-level visibility for troubleshooting & usage reports
Aruba Mobile Device Access Control
Supporting Staff Tablets & Smartphone
Amigopod
AirWave Staff Mobile App
Secure and Scalable Wireless
Access
Provisioning and Secure Access Control
Management and troubleshooting
CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved 25
Customer Smartphone Wi-Fi access
Central customer portal scales to >10,000 users
Wi-Fi coverage automatically adjusts for interference & congestion
Integrated Firewall maintains PCI Compliance for shared use
Location-aware & personalized content delivery
Aruba Benefits
Secure and Scalable Wireless
Access
Customer Mobile Apps Customer
Wi-Fi Portal
CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved 26
Customer Smartphone Wi-Fi access
• Amigopod Advertising Module – Capture customer demographics – Easily create and launch targeted campaigns
• Location Awareness – Up to three meters with AirWave – AeroScout, Ekahau & Nearbuy Systems Integration
• Mobile Applications – Digby partnership for in-store capabilities – Check-in tied to loyalty programs – Product information, marketing and concierge services
• Content Security Services – Filter inappropriate content – Gain business intelligence
CSS Cloud
CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved 27
Simplifying PCI Compliance
Rogue Scanning
Segmentation
Role-based Access
Scanning for comprehensive security
Segment wired from wireless
Eliminate separate firewall
Enforce role-based user access
Aruba
PCI Requirements
CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved 28
Video Surveillance Solution
Common infrastructure for mobility and video surveillance Wired like video performance over mesh and Wi-Fi Increase flexibility and reduce cabling costs
Aruba Benefits
Indoor Video Camera
Mesh
Wireless Video Camera
Outdoor Video Camera
PoE
PoE
802.11
CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved 29
Inventory Management Solution Compatible with Leading Mobile Devices
Certified Interoperability
700+ customers use
Aruba Wi-Fi for inventory
scanning
Air Wave
Proven Solution
Comprehensive Mobility Management
CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved 30
Mid-Sized Store
Comprehensive Product Portfolio for Any Size Retailer
Small Store Large Store
RAP-2wg 2 Secure-Ports Single Radio 802.11b/g
RAP-5 5 Secure-Ports Single Radio 802.11n a/b/g/n USB-WAN
600 Series 8 Secure-Ports 802.11a/b/g/n Wi-Fi USB-WAN, NAS/Print
AP-93 Virtual Controller Single Radio 802.11a/b/g/n
Data Center/Cloud 6000 Series Role-based Policy
Amigopod Customer Wi-Fi Access Mobile device access control
AirWave PCI Compliance Multi-vendor mgmt. Mobile device mgmt.
AP-105 Dual-radio 802.11a/b/g/n
3000 Series 32-128 APs 3-4Gbps Firewall
AP-105 Dual-radio 802.11a/b/g/n
Content Security Service URL Filtering Anti-virus/malware Data loss prevention
Outdoors AP-175 Dual Radio 802.11a/b/g/n NEMA Enclosure
Warehouse
CSS Cloud
AP-105 Dual-radio 802.11a/b/g/n
3000 Series 32-128 APs
CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved 31
Why Aruba for In-Store Customer Engagement?
Role-based
NAC Content Security
Smartphone & Tablet ready infrastructure
User, device and app based access policy
Maximizes bandwidth & minimizes interference
Eliminates multiple pieces of equipment
Access & Bandwidth
Control
Role-based Policy
Self-Optimizing
Rightsized Mobility
CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved
Thank You
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Q&A 1. Viewer Window 2. Control Panel
Type your quesHon here
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Contact Dan Lowden VP of Marke?ng Digby [email protected] @DigbyMobile
Manish Rai Head of Retail Marke?ng Aruba Networks [email protected] @ArubaNetworks
Debbie Hauss Editor-‐in-‐Chief Retail TouchPoints [email protected] @RTouchPoints
Moderator: