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Growth and

directionFuture Customer Experiences

1

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Traffic

13 April 2023The Path to Marketing Unification

2

Adobe Quarterly Digital Intelligence Briefing

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Influence

13 April 2023The Path to Marketing Unification

3

Adobe Quarterly Digital Intelligence Briefing

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Revenue

13 April 2023The Path to Marketing Unification

4

Adobe Quarterly Digital Intelligence Briefing

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Strategy and Investment

13 April 2023Future Customer Experiences

5

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Inspiration

13 April 2023Econsultancy, Enterprise Priorities in Technology and Marketing, 2014 6

61% of the Global 1,000 say that mobile is top factor in all marketing and customer service infrastructure decisions….

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2015 Budgets: Mobile outpaces all other digital priorities

13 April 2023

7

Social

Paid search

Organic search (SEO)

Email

Display ads

Content marketing

Mobile

0% 20% 40% 60% 80% 100%

11%

14%

16%

17%

18%

19%

34%

26%

37%

34%

28%

46%

51%

42%

53%

40%

35%

43%

27%

22%

13%

7%

6%

14%

9%

7%

7%

10%

3%

3%

1%

3%

2%

1%

1%

Significant increase Some increase Status quo Some reduction Significant reduction

Econsultancy, Enterprise Priorities in Technology and Marketing, 2014

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Strategy without budget is a good intention…

13 April 2023

8

Adobe Quarterly Digital Intelligence Briefing

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What defines the mobile elite?

13 April 2023

9

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7 ways to Move Forward

13 April 2023Future Customer Experiences

10

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Facing our limitations

13 April 2023

11

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#1 Analytics

12

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#2 Testing

13 April 2023

13

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#3 Automate what can be automated

14

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#4 Personalize what can be personalized

Econsultancy, Real Time Marketing Report 2014 15

Customers expect us to provide relevant information regardless of channel…

Customers expect us to provide relevant information regardless of device…

82%

77%

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#5 Multi-channel

13 April 2023

16

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#6 Lose the silos

13 April 2023

17

Adobe Quarterly Digital Intelligence Briefing

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#7 Look ahead in time (and space)

13 April 2023

18