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State of SEO - RMUIG

Date post: 23-Jan-2015
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Social networking sites have been dominating the discussion lately, but remember that we still search alot. We perform 16 billion searches per month, up 15 percent from last year. Ninety percent of Internet traffic originates from search results. From the first search engine, Archie in 1990, the landscape haschanged a lot. Search has become very powerful and sophisticated. Even Bing can tell you now the future cost of airline flights. So have search habits changed? And what is the effect of mobile devices?Troy Lerner and Chuck Aikens of Booyah! Online Advertising have been involved in the search industry since 1999. They bring a long list of successes (and failures!) to share. Booyah! is a full-service online agency managing about $70 million annually in advertising. Clients include Dish Network, Vail, Gap, Teleflora, and CP+B.
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Page 1: State of SEO - RMUIG

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Page 2: State of SEO - RMUIG

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Google Still #1

Page 3: State of SEO - RMUIG

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Organic By Engine

Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 -

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

AOL Organic

Ask.com Organic

Bing Organic

Google Organic

Yahoo Organic

Page 4: State of SEO - RMUIG

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Paid By Engine

Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 -

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

400,000,000

Google Paid

AOL Paid

ASK.com Paid

Bing Paid

Yahoo Paid

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Everything Google

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Google Instant

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Google Instant & Long Tail

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Google Places

Modified 7 Pack

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Google Places

Merged Places

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Google Places & Facebook Places

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Local Is Mobile

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276 MMobile Phones

71 MHouseholds With Internet

12

Smartphone Market Grew 30% Year/Year

Source: *eMarketer March 2010 **Forrester - U.S. Data ` Neilson Data

69+ MSmartphonesWith Internet (25% of U.S.)

U.S. Pop

306 M

Smartphones Will Surpass Feature Phones In 2011

Mobile Is The Access Point That Matters Today

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50% Of Web Traffic Will Come Through Mobile Devices Within 3 Years*

Google Mobile Searches Have Increased 5x in The Past Two Years. High End Device Users Search 50x More vs. Feature Phone Users

54% of users who researched online but bought offline, used their mobile device to search - Google ComScore Study Jan 2010

Mobile50%

PC50%

Year 2013

Google Mobile Search Traffic

Mobile Web Usage Is Exploding

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Source: Google Internal Data, based on a basket of 20,000 keywords within the shopping category

Mobile Search Grows With Smartphone Market

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Mobile SEO is Web SEO

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SEO Ranking Factors

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White Hat vs Black Hat SEO

Source: SEOMoz.org

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Black Hat versus Google

Source: LifeHacker.com

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Organic Marketing is Connected

SEO In 2006

Source: SEOMoz.org

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SEO in 2011

Source: SEOMoz.org

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Social Sharing Influences Search

Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article 

Source: searchengineland.com/what-social-signals-do-google-bing-really-count-55389

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Bing Facebook Partnership

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Contact Troy @ Booyah

Troy Lerner | Executive Vice President | Booyah Online Advertising11030 CirclePoint Road | Suite 350 | Westminster, CO 80020

ph: 303.345.6619  | fax: 303.345.6719 | 

[email protected] | linkedin.com/in/troylerner 


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