The Target Audience!

Gender• 56% of the target audience are

men creating a nearly 50:50 split• This means the target audience

are comprised of an almost equal amount of men and women

Age• The target audience is almost

exclusively under the age of 30

Occupation• Most of the target audience are

students

Disposable income• Most people in the target

audience have a disposable income of between £10 and £20 a month• Of this around £10 a month is

spent on films and film related products

Nationality • Nearly 85% of the target

audience are English/ Welsh/ Scottish/ Northern Irish/ British

Alcohol• The most popular drink in the

target audience is Cider• Although beer and wine are also

popular choices

Religion• About 1/3rd of the target

audience are Christian• With many of the target

audience also be Atheist or Agnostic

Social Media• The most common social media

sites used by the target demographic are YouTube, Facebook, Twitter and Instagram