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UNIVERSIDAD DE MONTERREY COIL: FINAL WORK Social Media Teacher: Lic. Francisco Andrade Team 5 Cedric Hairston Dahía Chena Abby Corbet Diana Mathán Joe Sieber Mariace Rogel
UNIVERSIDAD DE MONTERREY
COIL: FINAL WORK
Social Media
Teacher: Lic. Francisco Andrade
Team 5
Cedric Hairston
Dahía Chena
Abby Corbet
Diana Mathán
Joe Sieber
Mariace Rogel
San Pedro Garza García, N.L., México, Noviembre 2015
Samsung Galaxy 6
Differences and similitaries of Social Media
In México:
In Samsung Mobile MX. Almost every six days are posting pictures and
information about the Samsung Galaxy 6, about the different ways you can
use this gadget.
They also post about the differences that the Samsung Galaxy 6 has from
the others devices that the company has.
In this page Samsung Mobile Mx also try to answer the questions from the
users.
Youtube
In YouTube Samsung Mobile MX, usually post videos almost every five
days, about the design, the best ways to use this gadgets and how to use
this gadget step for step since you bought the device.
Samsung Mobile MX. Create a contest to find the new guru Galaxy 6 and
this guru shows how to improve your experience with your Galaxy 6.
And this creates a closer relationship whit the costumers.
Multiple videos on Samsung products and how they work.
The official introduction of the Galaxy s6 Edge+ has over 25 million views
Samsung has 641.798 followers
The twitter of Samsung Mexico , it can be seen easily as a real team of
people dedicated exclusively to supporting customers and turn complaints
into opportunities for the client to maintain brand loyalty .
Interesting news about new products and brand events that take place in
Mexico are published.
Samsung has 1,9 K of followers.
Samsung has 15 panels, each with a specific classification of its products.
The images published are of very good quality.
Samsung has 10,4 K followers
Samsung has pictures and videos of all their products.
The images published are of very good quality and they also repost from
their followers and they upload 3 pictures per day.
Web page
The Samsung Mexico Web page is simple and creative the webpage design
is trendy.
You'll find product and support information for Samsung TVs, mobile
phones, video & audios, computers and related products, various home
appliance products, also you will find the locations of all the stores in
México.
In USA
In Samsung Mobile USA. Almost every day are posting pictures and
information about the different ways of how the costumers can use the
Samsung Galaxy 6.
They post videos and photos about the different events they have.
5.2 Million followers
They tweet multiple times a day so there followers are always seeing them
They show pictures of updates
They tweet back to there followers to show they care. #GalaxyFamily
Samsung has 21K Followers
They have pictures of the phones, cases, and shows the good quality
photos that can be taken by them
Posts a couple picture per week every 2 or three weeks
71.2k followers. Mexico: 10.5k
Not just dedicated to Samsung 6 but Samsung products in general
500-2k likes per picture. Mexico: 0-200 likes per picture
Web page
Attractive pictures that make you want to explore the different items.
As you scroll down through the home page the way the homepage kind of
reveals its self in playful manor that makes you want to stay on the page
Comparison of USA and México
Similitaries DifferencesBoth have attractive web
pages with inviting pictures.The México Web page seems
for animated
Both post almost 3 days features of the Samsung Galaxy S6 but also they
promote their others products in Facebook.
The American Web page seems more sophisticated
Mexico and USA advertise that Samsung Galaxy is the next stop to
the future.
Youtube Mexico create a contest to find a Guru for been in charge of the
Samsung Galaxy S6 ChannelTwitter of Samsung Mx is focused
more in the supporting costuemers than USA
American Instagram published photos focused in the quality of the
camera of the Samsung showing photos taken by the phone.
Mexican Instagram published photos of the phone and the differents ways
you can use it.Mexican Pinterest is divided by
specific targetAmerican Pinterest is focused in the preferences of the costumers, like
fashion and music themes.
Recommendations
Move away from brochure BTL advertising and focus more on demo’s or digital print.
The Mexican and American social media sites (Twitter, Instagram etc.) should collaborate to figure out why their following numbers aren’t equal.
Invest more heavily in BTL advertising like the FIFA teams already being sponsored.
Mexico Samsung website should add more features to specific phones. Not so much that it blocks out the experience factor but enough for those who mainly care features more (like the camera strength and clearness)
Samsung should keep its focus on innovating and interesting features like edge lighting and night clock. Features you can’t get with an Iphone… yet! Almsot gives Samsung an “edge”.
