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December, 2015 State-wise comparison of characteristics of domestic trips in India A study based on Domestic Tourism Survey, 2008-09 Study Commissioned by Ministry of Tourism, Government of India
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  • December, 2015

    State-wise comparison of characteristics

    of domestic trips in India – A study based

    on Domestic Tourism Survey, 2008-09

    Study Commissioned by Ministry of Tourism, Government of India

  • Regional Tourism Satellite Account

    Puducherry, 2009-10

    Study Commissioned by the

    Ministry of Tourism, Government of India

    Prepared by:

    National Council of Applied Economic Research

    Parisila Bhawan, 11 I. P. Estate, New Delhi – 110002.

    India

  • © National Council of Applied Economic Research, 2014

    All rights reserved. The material in this publication is copyrighted. NCAER encourages the

    dissemination of its work and will normally grant permission to reproduce portions of the work

    promptly. For permission to photocopy or reprint any part of this work, please send a request

    with complete information to the publisher below.

    Published by

    Anil Kumar Sharma Acting Secretary, NCAER National Council of Applied Economic Research (NCAER) Parisila Bhawan, 11, Indraprastha Estate, New Delhi–110 002 Email: [email protected]

    Disclaimer: The findings, interpretations, and conclusions expressed are those of the

    authors and do not necessarily reflect the views of the Governing Body of NCAER.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research i

    STUDY TEAM

    Project Leader

    Poonam Munjal

    Senior Advisor

    Ramesh Kolli

    Core Research Team

    K. A. Siddiqui

    Amit Sharma

    Monisha Grover

    Shashi Singh

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research ii

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research iii

    PREFACE

    This is the second in a series of reports that NCAER, the National Council of

    Applied Economic Research, has been doing on detailed tourism satellite accounts

    for the states and union territories of India. With the tremendous growth of the

    Indian service sector, tourism as a location-specific economic activity is important at

    the sub-national level. This is true for both tourism’s contribution to national income

    and to employment. With 29 states, many larger in population than most countries

    in the world, it is important to measure tourism activity within states through the

    compilation of State Tourism Satellite Accounts (TSAs). State TSAs go well beyond a

    national TSA in providing the direct and indirect contribution of tourism to state

    GDP and employment using state-specific demand and supply data.

    TSAs at the sub-national level are becoming increasingly important. The United

    Nations World Tourism Organisation has emphasised the many reasons for

    encouraging countries to develop sub-national or regional TSAs. One reason is the

    worldwide trend towards decentralisation of political power and management of

    national resources in states, regions and municipalities. In order to allocate and

    monitor these resources effectively, more and better-integrated regional and local

    information is required. Tourism activity inevitably has an unequal geographical

    distribution and characteristics within a national territory, and understanding this

    requires tourism statistics at different territorial levels. Improving the allocation of

    resources and regulating markets in sensible ways for a sector with such diversity can

    only be achieved by upgrading data and measuring economic impact at the sub-

    regional level.

    NCAER was commissioned by the Ministry of Tourism in the Government of

    India in 2013 to compile Regional Tourism Satellite Accounts for all the states and

    UTs of India for the base year 2009–10 in order to have a more complete

    understanding of the tourism sector. NCAER has earlier compiled both the first and

    second national TSAs for India. NCAER’s first report covered Andhra Pradesh, Bihar,

    Gujarat, Jammu & Kashmir, Punjab, Rajasthan, Sikkim, Tripura, Tamil Nadu, and

    West Bengal. This report covers Arunachal Pradesh, Assam, Goa, Himachal Pradesh,

    Jharkhand, Karnataka, Maharashtra, Odisha, Puducherry, and Uttar Pradesh

    In the absence of standard international guidelines to prepare sub-national

    TSAs, NCAER has compiled the state TSAs along the same lines as the national TSA,

    overcoming several data limitations in the process. These limitations have been

    overcome by using the most logical rates and ratios based on reasonable

    assumptions.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research iv

    I would like to thank the agencies that provided the underlying data for the TSA

    2009–10, especially the National Sample Survey Office, the Indian Statistical

    Institute, and Central Statistical Office. NCAER is particularly grateful to several

    Ministry of Tourism officials, in particular Shri R.K. Bhatnagar, Additional Director-

    General, Mr Shailesh Kumar, Deputy Director, Smt. Mini Prasanna Kumar, Joint

    Director, Smt. Neha Srivastava, Deputy Director and Shri S.K. Mohanta, Data

    Processing Assistant, for their valuable inputs and administrative support during the

    preparation of the state TSAs.

    In ending, I would like to thank the team members, Shri Ramesh Kolli, Senior

    Advisor, Dr Poonam Munjal, the Task Team Leader, Mr K. A. Siddiqui, Associate

    Fellow, Mr Amit Sharma, Research Analyst, Ms Monisha Grover, Consultant and Ms

    Shashi Singh, Office Assistant, for their tireless work in producing India’s first state

    Tourism Satellite Accounts.

    New Delhi Shekhar Shah December 20th, 2015 Director-General NCAER

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research v

    ACKNOWLEDGEMENT

    We would like to thank the officials of The Ministry of Tourism (MoT) for

    their valuable inputs during the project review meetings and presentations. In

    particular, we are immensely grateful to Dr. R.K. Bhatnagar (ADG, Market Research,

    and MoT), Smt. Mini Prasanna Kumar (Joint Director, Market Research, MoT), Smt.

    Neha Srivastava (Dy. Director, Market Research, MoT) and Shailesh Kumar (Deputy

    Director, Market Research, MoT). The study also benefited immensely from the

    important inputs from the officials of various State Tourism Departments.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research vi

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research vii

    ABBREVIATIONS AND ACRONYMS Units used in the Report 1 crore = 10 million 1 lakh = 100 thousand Abbreviations

    DTS Domestic Tourism Survey

    IPS International Passenger Survey

    MoT Ministry of Tourism

    ISI Indian Statistical Institute

    NCAER National Council of Applied Economic Research

    NRI Non-Resident Indian

    NSSO National Sample Survey Office

    PIO Persons of Indian Origin

    TSA Tourism Satellite Account

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research viii

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research ix

    TABLE OF CONTENT

    Study Team .................................................................................................................................................... i

    Preface .......................................................................................................................................................... iii

    Acknowledgement ......................................................................................................................................... v

    Abbreviations And Acronyms .................................................................................................................... vii

    List of Tables .................................................................................................................................................. x

    List of Figures ............................................................................................................................................... xi

    1. Introduction………………………………………………………………………………………………………. 1

    2. Context of the study……………………………………………………………………………………………. 2

    3. Objectives of the Study……………………………………………………………………………………….. 3

    4. About Data Source……………………………………………………………………………………………… 3

    5. Important concepts/definitions used in DTS………………………………………………………… 4

    5.1 Trip…………………………………………………………………………………………………………………… 4

    5.2 Domestic Visitor………………………………………………………………………………………………… 5

    5.3 Leading purpose of trip………………………………………………………………………………………. 5

    5.4 Domestic Tourism……………………………………………………………………………………………….7

    5.5 Tourism Expenditure………………………………………………………………………………………….. 7

    6. Key Results………………………………………………………………………………………………………… 7

    6.1 Incidence of trips by state of origin………………………………………………………………………. 7

    6.2 Trips by state of destination………………………………………………………………………………. 12

    6.3 Trip Duration…………………………………………………………………………………………………… 16

    6.4. Domestic Expenditure………………………………………………………………………………………. 20

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research x

    LIST OF TABLES

    Table A1: Estimated number of overnight visitor-trips by each state of origin and state of destination ............ 41

    Table A2: Estimated number of overnight trips by each state of origin and state of destination ........ 42

    Table A3: Percentage distribution of overnight trips by purposes of travel for each state of origin .... 43

    Table A4: Percentage distribution of overnight trips by purposes of travel for each state of destination .......... 44

    Table A5: Total Domestic Tourism Expenditure in states of destination (incurred by visitors from

    within the state of reference and from other states) ................................................................ 45

    Table A6: Average per trip Domestic Tourism Expenditure in states of destination (incurred by

    visitors from within the state of reference and from other states) ........................................ 46

    Table A7: Average per tourist per day Domestic Tourism Expenditure in states of destination

    (incurred by visitors from within the state of reference) ........................................................ 47

    Table A8: Average per tourist per day Domestic Tourism Expenditure in states of destination

    (incurred by visitors from other states) ..................................................................................... 48

    Table A9: Average per tourist per day Domestic Tourism Expenditure in states of destination

    (incurred by visitors from within state of reference and from other states) ........................ 49

    Table A10: Per cent distribution of domestic tourism expenditure incurred on BUSINESS TRIPS in

    states of destination ..................................................................................................................... 50

    Table A11: Per cent distribution of domestic tourism expenditure incurred on LEISURE TRIPS in

    states of destination ..................................................................................................................... 51

    Table A12: Per cent distribution of domestic tourism expenditure incurred on SOCIAL TRIPS in

    states of destination ..................................................................................................................... 52

    Table A13: Per cent distribution of domestic tourism expenditure incurred on RELIGIOUS TRIPS in

    states of destination ..................................................................................................................... 53

    Table A14: Per cent distribution of domestic tourism expenditure incurred on EDUCATIONAL

    TRIPS in states of destination .................................................................................................... 54

    Table A15: Per cent distribution of domestic tourism expenditure incurred on MEDICAL TRIPS in

    states of destination ..................................................................................................................... 55

    Table A16: Per cent distribution of domestic tourism expenditure incurred on SHOPPING TRIPS in

    states of destination ..................................................................................................................... 56

    Table A17: Per cent distribution of domestic tourism expenditure incurred on ALL TRIPS in states of

    destination ..................................................................................................................................... 57

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research xi

    LIST OF FIGURES

    Figure 1: Percentage share of top 10 states in domestic tourist visits - 2013 ......................................... 2

    Figure 2: Trips per 100 households by state of origin – Rural ................................................................ 8

    Figure 3: Trips per 100 households by state of origin– Urban ............................................................... 9

    Figure 4: Trips per 100 households by state of origin – Total ............................................................... 10

    Figure 5: Distribution of trips undertaken in the states of origin by their leading purposes ............... 11

    Figure 6: Distribution of trips undertaken in the states of destination by their leading purposes ...... 13

    Figure 7: Top 10 states of destination for main types of trips (trips originating from both within and

    outside state) ............................................................................................................................. 14

    Figure 8: Top 10 states of destination for main types of trips (originating from outside state only) . 15

    Figure 9: Average trip duration (number of nights spent) in the states of destination ........................ 17

    Figure 10: Average duration per overnight trip for peak season (maximum number of nights spent)

    in the states of destination ...................................................................................................... 18

    Figure 11: Average duration per overnight trip for lean season (minimum number of nights spent) in

    the states of destination .......................................................................................................... 19

    Figure 12: Per cent distribution of Domestic Expenditure incurred (by states of destination) on

    BUSINESS TRIPS by tourism goods and services ................................................................ 21

    Figure 13: Per cent distribution domestic expenditure incurred (by states of destination) on

    LEISURE TRIPS by tourism goods and services .................................................................. 23

    Figure 14: Per cent distribution domestic expenditure incurred (by states of destination) on SOCIAL

    TRIPS by tourism goods and services ................................................................................... 25

    Figure 15: Per cent distribution domestic expenditure incurred (by states of destination) on

    RELIGIOUS TRIPS by tourism goods and services .............................................................. 27

    Figure 16: Per cent distribution domestic expenditure incurred (by states of destination) on

    EDUCATION AND TRAINING RELATED TRIPS by tourism goods and services ........... 29

    Figure 17: Per cent distribution domestic expenditure incurred (by states of destination) on

    HEALTH AND MEDICAL TRIPS by tourism goods and services ....................................... 31

    Figure 18: Per cent distribution domestic expenditure incurred (by states of destination) on

    SHOPPING RELATED TRIPS by tourism goods and services ............................................ 33

    Figure 19: Average Per tourist per day Domestic Tourism Expenditure by state of destination - for

    visitors from within state of reference .................................................................................. 35

    Figure 20: Average Per tourist per day Domestic Tourism Expenditure by state of destination - for

    visitors from other states ....................................................................................................... 36

    Figure 21: Average Per tourist per day Domestic Tourism Expenditure by state of destination - for

    visitors from within state of reference and from other states .............................................. 37

    ___________________

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research xii

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 1

    State-wise comparison of characteristics of domestic trips in India

    A study based on Domestic Tourism Survey, 2008-09

    1. Introduction

    India is a diverse country, with over 1.2 billion people following various cultures,

    traditions, languages, festivals, religions etc. Equally diverse are the categories of tourism

    activities that India offers to her people as well as to the people across the world. These

    categories range from scenic tourism, mountain tourism, adventure tourism, beach tourism

    to rural tourism, medical and wellness tourism, history tourism and religious tourism. Such

    varied categories of tourism owe largely to the geographic, climatic and traditional

    multiplicity seen in India’s twenty-nine states and seven union territories.

    In most of these states, both inbound and domestic tourism have been the key drivers

    of growth among their respective service industries. According to the latest data compiled by

    the Ministry of Tourism, number of international tourist arrivals all over India stood at 7.70

    million in 2014, posting an annual growth of 10.6 per cent. This is significantly higher than

    the medium growth rate of 4.7 per cent witnessed in international tourist arrivals, globally

    (UNWTO Barometer, January 2015). Domestic tourism, which accounts for a bulk of tourism

    in India, grew by 9.6 per cent with total domestic tourists visiting all states and UTs of India

    numbered at 114.5 crore in 2013.

    For the whole of India, expenditure incurred on domestic tourism is about 80 per cent of

    the total tourism consumption expenditure which comprises domestic, inbound and pre-trip

    outbound expenditure (refer to NCAER report on “Second Tourism Satellite Account for

    India, 2009-10). Realising the importance of domestic tourism and in an effort to promote it,

    the Ministry of Tourism has remoulded its Market Development Assistance (MDA) scheme

    to make it more inward looking. This scheme lays emphasis on:

    Motivating tour operators to include packages to lesser known and unexploited

    destinations in their marketing programmes.

    Encouraging domestic tourists to visit such destinations

    Familiarising tour operators and travel agents about new tourism products and new

    developments in the field of tourism.

    The State governments and State Tourism Departments of various states are also taking

    several measures to promote the domestic tourism in their states. These include promotional

    campaigns, television commercials, infrastructure development of mega-destinations and

    circuits, developing and promoting niche products of tourism industry etc.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 2

    In such backdrop, it is worthwhile to assess the important parameters related to

    domestic tourism activities in the states of India. The basic domestic tourism statistics are

    compiled by the State Tourism Departments and are based on monthly returns provided by

    hotels and other accommodation establishments. However, a more comprehensive picture of

    various aspects of domestic tourism is captured by the one-of-its-kind pan-India household

    survey which was conducted by the National Sample Survey Organisation (NSSO) during

    2008-09. This report analyses these data to draw a comparison among the states and UTs of

    India with respect to the available indicators on domestic tourism.

    2. Context of the study

    Domestic tourism has picked up in recent times. In 2013, number of domestic tourist

    in India is 1145 mn, registering a growth rate of 9.6 per cent. During the latest decade 2003-

    13, domestic tourism registered an average annual growth rate of 27.1 per cent. During 1993-

    03 the average annual growth rate in domestic tourism was 19.2 per cent. The average

    annual growth rate during 1993-03 and 2003-13 is higher for domestic tourism than foreign

    tourist to India. The growth rate for domestic tourist in India is double the foreign tourist

    visits to India during the last two decades 1993-13. In 2013, top 10 states in domestic tourist

    visits were Tamil Nadu, Uttar Pradesh, Andhra Pradesh, Karnataka, Maharashtra, Madhya

    Pradesh, Rajasthan, Gujarat, West Bengal and Chhattisgarh. Tamil Nadu ranking first in

    domestic tourist visits in 2013, has 21.3 per cent share in India’s total domestic tourist.

    Chhattisgarh ranked 10th in domestic tourist visits, having 2 per cent share in India’s total

    domestic tourist.

    Figure 1: Percentage share of top 10 states in domestic tourist visits - 2013

    Source: India Tourism Statistics

    21.3

    19.8

    13.3 8.6

    7.2

    5.5

    2.7

    2.4 2.2

    2.0 15.1

    Tamil Nadu

    Uttar Pradesh

    Andhra Pradesh

    Karnataka

    Maharashtra

    Madhya Pradesh

    Rajasthan

    Gujarat

    West Bengal

    Chhattisgarh

    Others

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 3

    In India, tourism sector has very strong linkage in socio-economic prosperity. The

    employment potential of tourism sector in India is higher than any other sector. UNWTO

    studies show that tourism volumes and related receipts like gross domestic product,

    employment, and export earnings are expected to move away from the developed countries

    and towards the less developed countries as a result of favourable economic, motivational,

    technological and policy factor.

    Despite this, there has hardly been any research on India’s domestic tourism due to

    data inadequacy and due to the absence of any systematic framework for analysing the

    sector. Although statistics related to international visitors have been collected occasionally,

    data on domestic tourists have been generated only sporadically, specific to an area and

    generally by non-government bodies.

    In order to get the in-depth insights of the various aspects of domestic tourism by

    states and UTs of India, the NSSO conducted an all India household survey on domestic

    tourism as part of its 65th round, during 2008-09.

    The present study, commissioned by the Ministry of Tourism to NCAER, analyses

    these data to prepare a report on “State-wise comparison of average number of trips, their

    duration and spending pattern”. This report is a part of the second phase of the “3-year

    integrated plan for preparation of regional TSAs for all states and UTs of India and two

    research topics for each year” that was commissioned to NCAER by MoT in October 2013.

    3. Objectives of the Study

    As desired, the study aims to present the state-wise statistics related to the overnight

    trips undertaken by the domestic tourists. These statistics would include:

    Estimated number of trips by states of origin and by states of destination

    Estimated number of trips per household

    Percentage distribution of trips by purpose of travel from states of origin and to states

    of destination

    Duration of trips or average number of nights spent in the states of destination

    State-wise comparison of estimated expenditure incurred on domestic trips on

    various items of expenditure

    4. About Data Source

    Domestic Tourism in India” is an all-India household survey on domestic tourism

    (DTS 2008-09), carried out during the period July 2008 to June 2009 by National Sample

    Survey Organisation (NSSO) as part of its 65th Round of sample surveys. This was the first

    time that such comprehensive survey on domestic tourism was undertaken by NSSO.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 4

    A stratified multi-stage sampling design was adopted for the DTS 2008-09. The first

    stage units (FSU) were the 2001 census villages in rural sector and urban frame survey

    blocks in the urban sector. For larges FSUs, an intermediate stage of sampling was the

    division of the FSU into a number of parts and random selection of one part for survey. The

    ultimate stage sampling units were the households. In all, 153038 households were surveyed

    from 8109 sample villages and 4719 urban blocks spread over all states and union territories

    of India. Of the total households, 97074 (63 per cent) belonged to the rural areas and 56234

    to urban areas.

    A detailed schedule of enquiry was used to collect data from the sample households

    on various parameters like household characteristics comprising household size, principal

    industry, principal occupation, household type, religion, social group, household

    consumption expenditure, number of overnight trips and same-day trips undertaken by the

    household, visits of NRIs to the households and their impact, renting out of some portion of

    the house to tourists during the last 365 days, and awareness, source of information, and

    impact of the “Incredible India” campaign by the Government of India or other tourism

    promotional campaigns. Data were also collected for each household member on age,

    gender, marital status, educational level, usual principal activity status, industry and

    occupation of employed members, number of overnight as well as same-day trips completed

    during last 30 days and last 365 days.

    For each trip, various trip characteristic data were also collected. These included

    leading purpose of the trip, main destination, number of places visited, mode of travel, type

    of stay, number of nights spent outside usual place of residence and so on. Finally, for the

    latest three overnight trips completed during the last 30 days, detailed data were collected on

    particulars of expenditure on different items under the heads of accommodation, food and

    drink, transport, shopping, recreation, religious, cultural, sporting and health-related

    activities, and other expenditures along with information of reimbursement/direct payment

    by any institution for such trips.

    5. Important concepts/definitions used in DTS

    5.1 Trip

    A trip refers to the movement by one or more household members travelling to a place

    outside their usual environment for purposes other than those of migration or getting

    employed or setting up of residence in that place and which is outside their regular routine of

    life, for a duration of not more than six months.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 5

    5.2 Domestic Visitor

    A domestic visitor is a household member, who has completed a ‘trip’. In other

    words, a domestic visitor is a person (household member), residing in the country, who

    travels to a place within the country, outside his or her usual environment and not as a part

    of his or her regular routine of life, for duration of not more than six months at a time.

    Further, domestic visitors are classified into two categories: domestic overnight

    visitors and domestic same-day visitors. A domestic overnight visitor is a domestic visitor

    who spent at least one night in a trip during last 365 days. This means that the trip covered

    at least two calendar days, wholly or partly. A domestic same-day visitor is a domestic visitor

    who did not spend even a single night in any trip during last 365 days. This means that the

    trip started and ended on the same day.

    Since it is difficult to distinguish domestic tourists from other travellers who are

    travelling within the boundary of the country of reference, it is important to identify them by

    carefully looking into their purpose and duration of travel. This requires a little more

    scrutiny and it must be noted that:

    All movements of persons commuting regularly and frequently (nearly every

    day/every week/every fortnight) between their usual environment and some fixed

    places for the purpose of work or study, visiting homes of friends or relatives,

    shopping centres, religious places, centres of health care or any other facilities that

    might be at a substantial distance away but nevertheless were regularly and

    frequently visited were not considered as trips.

    Similarly, all movements of persons, whose nature of activities within their regular

    routine of life involved making movements outside their usual environment to

    different places, like travelling salesmen, mobile hawkers, medical representatives,

    on-board staff of airlines/railways or of buses, hired taxis, etc. were not considered as

    trips.

    Exceptions for exclusion from the coverage of trip as mentioned above were all

    domestic movements performed by air except for the purpose of migration or getting

    employed or setting up of residence in that place were considered as trips even if such

    movements fall within the regular routine of life of the visitor. However, domestic

    movements performed by on-board aircraft crew as part of their duty were not

    considered as trips.

    5.3 Leading purpose of trip

    This is defined as the purpose in the absence of which the trip would not have taken place.

    Leading purpose for all the members who are performing a trip is that purpose without

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 6

    which none of the members in that trip would have undertaken the trip. Clearly, the leading

    purpose of a trip will be the same for all the members who undertook that trip. In DTS –

    2008-09, these purposes have been identified as below:

    Business - This category includes trips of employees of Government, public or private

    organisations or of self-employed people, trips for installation of equipment,

    inspection, purchase and sale for enterprise; for attending conferences, congresses,

    trade fairs and exhibitions; for delivering lectures or concerts; for participation in

    professional sport activities, etc.

    Holidaying, leisure and recreation - This category includes sightseeing, attending

    sporting and cultural events, non-professional active sports, adventure sports,

    recreational activities, cultural activities, holidays at beaches and hill stations,

    summer camps, dining out, visiting spas and other establishments specialized in well-

    being, fitness except in the context of a medical treatment (in which case the purpose

    would be health & medical), etc.

    Social (including visiting friends and relatives, attending marriages, etc.) - This

    category includes visiting friends and relatives, attending marriages/ any other family

    events/ other social functions, visiting home towns, visits to arrange short-term

    caring for the baby, sick or old; etc.

    Pilgrimage & religious activities - This category includes attending various religious

    meetings and events, and undertaking pilgrimages to different places of worship or

    holy places.

    Education & training - This category includes trips to join short-term courses (less

    than six months) following particular programs of study, education and research

    programming, acquiring specific skills through formal on-the-job training including

    paid study, etc. For example, the trip of a professional academician for acquiring a

    certain academic qualification would come under this category. However, if his trip

    primarily involves delivering academic lectures then the purpose of his trip was

    reported not as education and training but as business.

    Health & medical - This category includes trips to spa, fitness and health resorts,

    treatments and cures, Ayurveda and other health resorts of traditional medicines,

    etc., for getting short-term (less than six months) medical treatment.

    Shopping - This category includes purchasing of consumer goods for own personal

    use or as gifts but not for resale or for use in a future productive process (in which

    case the purpose would be business). For example, in many places in our country

    people visit some nearby city/town or market place primarily for the purpose of

    purchasing consumer goods during festivals like Puja, Diwali, Eid, Christmas, etc. or

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 7

    during social functions like marriages, birthdays, etc., in their households. But if a

    shopkeeper undertakes a trip to a city/town to make wholesale purchase for retail

    selling then the purpose of his trip was taken as business and not shopping.

    Others - This category includes purposes which are not indicated elsewhere. For

    example, making a trip to render some social service, such as attending a blood

    donation camp to donate blood, comes under this category.

    5.4 Domestic Tourism

    Domestic tourism covers all the trips of household members within the territory of India, i.e.

    of domestic visitors, either as a domestic trip or as part of an international trip.

    5.5 Tourism Expenditure

    This refers to the total expenditure incurred on a trip undertaken by a domestic visitor. This

    includes expenditure made not just during the trip but also the expenditure related to the

    trip even if made before or after the trip. It also includes expenditure related to the trip,

    whether directly paid or reimbursed, by some institution like Government or other agencies

    on behalf of the selected household.

    6. Key Results

    The following sections present the key findings of the Domestic Tourism Survey pertaining

    to the characteristics of domestic trips. For each characteristic, a comparison is drawn for all

    the states and UTs of India.

    6.1 Incidence of trips by state of origin

    An important characteristic of domestic tourism is the number of trips undertaken by a

    household in a year which is an effective pointer towards the intensity of domestic tourism in

    a state. The following charts give the intensity of tourism by states of origin, hence giving an

    indication of how frequently do the people of a state travel, both within their state and to

    other states of India. This intensity of tourism is also computed for the rural and urban

    sectors of the states. Also presented is an exhibit with the distribution of trips undertaken in

    the states of origin by their leading purposes. This chart indicates the relative preferences of

    households of a state. The total number of visitor-trips and number of visits/trips for each

    state of origin and state of destination are given in Appendix Table A1

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 8

    Figure 2: Trips per 100 households by state of origin – Rural

    Source: NCAER computation using 65th round NSSSO data

    On an average, 4.4 trips were

    undertaken by an Indian

    household in rural areas.

    Of the total 35 states and UTs,

    the intensity of domestic

    tourism of only 12 states is

    higher than the national

    average while the remaining 23

    states/UTs showed lower

    intensity of domestic tourism.

    Barring Puducherry which is a

    UT, all of these 12 states are

    India’s major states

    The highest incidence of trips

    is seen in Jammu & Kashmir,

    with 904 trips per 100

    households in the reference

    year of 2008-09. This is

    followed by HP, with791 trips

    per 100 households..

    Among the 10 states/UTs

    which rank the lowest with

    respect to the intensity of

    domestic tourism, 5 are UTs, 4

    are North-eastern states and

    the tenth state is Goa, which is

    a popular state of destination

    rather than a state from which

    domestic trips originate.

    100

    153

    166

    185

    189

    191

    223

    232

    279

    295

    307

    317

    332

    334

    336

    343

    346

    370

    384

    393

    418

    422

    434

    440

    444

    453

    455

    469

    493

    498

    504

    541

    552

    578

    791

    904

    0 200 400 600 800 1000

    Daman & Diu

    Dadra & Nagar Haveli

    Delhi

    Lakshadweep

    Manipur

    Chandigarh

    Assam

    Mizoram

    Megahlaya

    Goa

    Tripura

    Nagaland

    Arunachal Pradesh

    Tamil Nadu

    Bihar

    Jharkhand

    Sikkim

    Chhattisgarh

    Karnataka

    West Bengal

    A & N Islands

    Gujarat

    Uttarakhand

    All-India

    Kerala

    Maharashtra

    Puducherry

    Andhra Pradesh

    Uttar Pradesh

    Madhya Pradesh

    Punjab

    Rajasthan

    Odisha

    Haryana

    Himachal Pradesh

    Jammu & Kashmir

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 9

    Figure 3: Trips per 100 households by state of origin– Urban

    Source: NCAER computation using 65th round NSSSO data

    The average number of trips

    made by urban households in a

    year is less than that made by

    rural households. As compared

    to 4.4 trips per household in

    rural areas, number of trips

    made by an average urban

    household is 3.7 in a year.

    In only 10 states, the incidence

    of trips per household for

    urban areas is higher than that

    in rural areas. Of these, 5 are

    UTs – Chandigarh, Delhi,

    Daman & Diu, Dadra & Nagar

    Haveli and Lakshadweep. The

    other five are Tripura, Assam,

    Jharkhand, Goa and Kerala.

    Jammu & Kashmir reports the

    highest incidence of trips in

    urban areas too.

    Average number of trips during

    a year per both rural and urban

    households in J&K and

    Himachal Pradesh is almost

    double the respective all-India

    average.

    These states also record the

    highest variation in the

    incidence of trips in their rural

    and urban areas.

    131

    171

    178

    181

    188

    212

    237

    258

    260

    265

    269

    293

    296

    297

    308

    322

    326

    328

    333

    360

    365

    366

    370

    376

    380

    416

    417

    424

    430

    432

    446

    447

    469

    479

    593

    601

    0 200 400 600 800

    Manipur

    Arunachal Pradesh

    Megahlaya

    A & N Islands

    Mizoram

    Daman & Diu

    Delhi

    Assam

    Dadra & Nagar Haveli

    Chandigarh

    Maharashtra

    Nagaland

    Sikkim

    Lakshadweep

    West Bengal

    Goa

    Tripura

    Tamil Nadu

    Bihar

    Jharkhand

    All India

    Chhattisgarh

    Gujarat

    Karnataka

    Uttarakhand

    Andhra Pradesh

    Punjab

    Haryana

    Puducherry

    Uttar Pradesh

    Kerala

    Rajasthan

    Madhya Pradesh

    Odisha

    Himachal Pradesh

    Jammu & Kashmir

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 10

    Figure 4: Trips per 100 households by state of origin – Total

    Source: NCAER computation using 65th round NSSSO data

    An average Indian household

    undertakes four trips during a

    year.

    In five states, the incidence of

    trips during a year is more than

    5 trips per household. These

    five states are J&K, Himachal

    Pradesh, Haryana, Odisha and

    Rajasthan.

    12 states including one UT

    (Puducherry) exhibit higher

    intensity of domestic tourism

    than all India average intensity

    while the intensity in 23 states

    is lower than the national

    average.

    The highest incidence of trips

    is seen in Jammu & Kashmir,

    with 836 trips per 100

    households. This is followed by

    HP, with 769 trips per 100

    households.

    All the bottom 10 states/ UTs

    in terms of intensity of

    domestic tourism are small

    states or UTs except for Assam

    where the average number of

    trips per 100 households is

    estimated at just 232 for the

    year 2008-09.

    139

    173

    179

    212

    227

    230

    232

    256

    260

    297

    308

    310

    310

    331

    335

    338

    340

    346

    369

    371

    371

    381

    402

    418

    422

    437

    445

    453

    470

    480

    491

    516

    530

    541

    769

    836

    0 200 400 600 800 1000

    Daman & Diu

    Manipur

    Dadra & Nagar Haveli

    Mizoram

    Assam

    Lakshadweep

    Delhi

    Chandigarh

    Megahlaya

    Arunachal Pradesh

    Goa

    Tripura

    Nagaland

    Tamil Nadu

    Bihar

    Sikkim

    A & N Islands

    Jharkhand

    Chhattisgarh

    Maharashtra

    West Bengal

    Karnataka

    Gujarat

    All India

    Uttarakhand

    Puducherry

    Kerala

    Andhra Pradesh

    Punjab

    Uttar Pradesh

    Madhya Pradesh

    Rajasthan

    Haryana

    Odisha

    Himachal Pradesh

    Jammu & Kashmir

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 11

    Figure 5: Distribution of trips undertaken in the states of origin by their

    leading purposes

    Source: NCAER computation using 65th round NSSSO data

    A On an average, at all India

    level, contribution of social

    trips to total trips works out

    to be 74 per cent. This is

    followed by religious trips

    and medical trips which

    account for 10 per cent and

    6.2 per cent respectively of

    the total overnight trips.

    Business and leisure trips

    together account for only 5.3

    per cent of the total trips.

    Barring Lakshadweep, in all

    the states, people travel the

    most for social reasons. In

    Lakshadweep, however,

    maximum number of trips

    (42.5 %) is undertaken for

    medical purposes.

    Leisure or holiday is among

    the least popular purposes of

    domestic overnight trips

    across all the states. The

    highest share of leisure trips

    in total is seen in Delhi,

    where 6.7 per cent of the total

    trips are undertaken for

    leisure.

    0% 50% 100%

    Jammu & …

    Himachal …

    Punjab

    Chandigarh

    Uttarakhand

    Haryana

    Delhi

    Rajasthan

    Uttar Pradesh

    Bihar

    Sikkim

    Arunachal …

    Nagaland

    Manipur

    Mizoram

    Tripura

    Megahlaya

    Assam

    West Bengal

    Jharkhand

    Odisha

    Chhattisgarh

    Madhya Pradesh

    Gujarat

    Daman & Diu

    Dadra & Nagar …

    Maharashtra

    Andhra Pradesh

    Karnataka

    Goa

    Lakshadweep

    Kerala

    Tamil Nadu

    Puducherry

    A & N Islands

    Total

    Business Leisure Social

    Religious Education & training Medical

    Shopping Others

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 12

    6.2 Trips by state of destination

    For each trip, the state of destination is either the state itself (intra-state movement) or other state (inter-state movement). In the survey, the main destination for

    each state has been identified and classified as follows:

    1. Within the same district to which the household belongs

    2. Outside the district but within the same state to which the household belongs

    3. Outside the state of residence

    Of all the domestic trips undertaken in India, about 90 per cent are undertaken

    within the same state. Hence, intra-state movement is the main contributor to domestic

    tourism in India. In rural areas, this proportion is even higher at 94 per cent while in urban

    areas, about 79 per cent of total overnight trips are undertaken within the state.

    For a state-wise comparison, it is important to see the relative importance or

    popularity of destination states with respect to the leading purposes of travel to these states.

    As a matter of fact, certain states are more popular destinations for, say leisure tourists while

    others have more offerings for religious tourists. The following exhibit presents the

    distribution of trips that are undertaken in a state of destination by their leading purposes.

    Also presented are the exhibits in which top 15 states are listed for each main purpose of

    travel, i.e. business, leisure, social and religious. Here, distribution of trips is done for each

    purpose by states of destination.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 13

    Figure 6: Distribution of trips undertaken in the states of destination by their

    leading purposes

    Source: NCAER computation using 65th round NSSSO data

    It is evident in this exhibit

    too that most of the people

    travel for social purposes.

    In all the destination

    states, except Daman &

    Diu, the proportion of

    social trips in total trips is

    the highest. Daman & Diu

    is popular more for leisure

    trips as 41% of total trips

    undertaken here are for

    leisure.

    Besides Daman & Diu, the

    states to which domestic

    tourists visit for leisure in

    a significant proportion

    are Lakshadweep, Sikkim,

    Andaman & Nicobar

    Islands and Goa.

    The states where

    significant proportion of

    trips is religious trips are

    Uttarakhand, Himachal

    Pradesh, Jammu &

    Kashmir, Karnataka and

    Tamil Nadu.

    0% 20% 40% 60% 80% 100%

    Jammu & Kashmir

    Himachal Pradesh

    Punjab

    Chandigarh

    Uttarakhand

    Haryana

    Delhi

    Rajasthan

    Uttar Pradesh

    Bihar

    Sikkim

    Arunachal Pradesh

    Nagaland

    Manipur

    Mizoram

    Tripura

    Megahlaya

    Assam

    West Bengal

    Jharkhand

    Odisha

    Chhattisgarh

    Madhya Pradesh

    Gujarat

    Daman & Diu

    Dadra & Nagar Haveli

    Maharashtra

    Andhra Pradesh

    Karnataka

    Goa

    Lakshadweep

    Kerala

    Tamil Nadu

    Puducherry

    A & N Islands

    Total

    Business Holidaying, leisure and recreation Social (including visiting friends and relatives, attending Pilgrimage & religious activities Health & Medical Others

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 14

    Figure 7: Top 10 states of destination for main types of trips (Trips originating

    from both within and outside state)

    Source: NCAER computation using 65th round NSSSO data

    Of all the business trips

    undertaken in India, 11.6

    per cent and 11.5 per

    cent are undertaken in

    Andhra Pradesh and

    Uttar Pradesh

    respectively. These

    proportions take into

    account both the trips

    that originate from the

    states themselves and

    from other states.

    West Bengal, as a state

    of destination, accounts

    for the largest

    proportion of leisure

    trips undertaken in

    India. This is mostly

    because of the intra-

    state leisure tourists in

    the state. This is

    followed by Tamil Nadu,

    Andhra Pradesh and

    Maharashtra.

    Social trips are

    undertaken the most in

    Uttar Pradesh.

    Maharashtra, Andhra

    Pradesh and Tamil Nadu

    together account for 44

    per cent of total religious

    trips undertaken in the

    country.

    3.0

    3.0

    5.7

    6.5

    6.9

    7.9

    8.0

    10.6

    11.7

    16.5

    0.0 5.0 10.0 15.0 20.0

    Madhya Pradesh

    Himachal Pradesh

    Karnataka

    Odisha

    Kerala

    Uttar Pradesh

    Maharashtra

    Andhra Pradesh

    Tamil Nadu

    West Bengal

    Leisure Trips

    4.9

    5.5

    5.5

    5.9

    6.0

    6.3

    6.8

    8.9

    11.5

    11.6

    0.0 5.0 10.0 15.0

    Karnataka

    Odisha

    Tamil Nadu

    Madhya Pradesh

    Bihar

    Kerala

    West Bengal

    Maharashtra

    Uttar Pradesh

    Andhra Pradesh

    Business Trips

    3.9

    4.1

    6.6

    6.8

    7.2

    7.2

    7.8

    9.1

    11.5

    14.9

    0.0 5.0 10.0 15.0 20.0

    Bihar

    Karnataka

    Tamil Nadu

    Rajasthan

    Madhya Pradesh

    Kerala

    West Bengal

    Maharashtra

    Andhra Pradesh

    Uttar Pradesh

    Social Trips

    3.2

    4.4

    4.6

    5.9

    6.2

    7.3

    7.9

    13.1

    14.9

    16.1

    0.0 5.0 10.0 15.0 20.0

    Uttarakhand

    Madhya Pradesh

    Gujarat

    Kerala

    Rajasthan

    Karnataka

    Uttar Pradesh

    Tamil Nadu

    Andhra Pradesh

    Maharashtra

    Religious Trips

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 15

    Figure 8: Top 10 states of destination for main types of trips (Originating from

    outside state only)

    Source: NCAER computation using 65th round NSSSO data

    Figure 8 presents top

    10 states of destination

    for various leading

    purposes with regard to

    the trips that originate

    from states other than

    the state of destination

    itself. Hence this

    exhibit is based on

    inter-state movement

    only.

    While crossing the state

    boundaries for business

    trips, Maharashtra and

    Delhi are the most

    popular states of

    destination.

    Tamil Nadu is the most

    sought-after state of

    destination among

    domestic leisure

    tourists. 12.5 per cent

    of total interstate

    leisure trips are

    undertaken in Tamil

    Nadu.

    For religious trips,

    domestic tourists travel

    the most to Andhra

    Pradesh, Tamil Nadu,

    Uttarakhand and

    Rajasthan.

    3.5

    3.5

    4.3

    5.2

    5.8

    9.6

    10.0

    10.2

    12.5

    13.0

    .0 5.0 10.0 15.0

    Rajasthan

    Andhra Pradesh

    Haryana

    Odisha

    Uttar Pradesh

    Karnataka

    Tamil Nadu

    Gujarat

    Delhi

    Maharashtra

    Business

    4.6

    5.6

    5.8

    5.9

    6.2

    6.3

    7.1

    7.6

    8.6

    12.5

    .0 5.0 10.0 15.0

    Rajasthan

    Kerala

    Delhi

    Karnataka

    Maharashtra

    Himachal Pradesh

    Odisha

    Uttarakhand

    Uttar Pradesh

    Tamil Nadu

    Leisure

    5.3

    5.7

    6.1

    6.2

    6.4

    6.9

    7.5

    8.0

    8.3

    14.1

    .0 5.0 10.0 15.0

    Punjab

    Haryana

    Bihar

    Karnataka

    Maharashtra

    Madhya Pradesh

    Rajasthan

    Delhi

    Tamil Nadu

    Uttar Pradesh

    Social

    3.6

    4.2

    4.7

    5.6

    7.3

    8.5

    11.0

    12.9

    12.9

    13.3

    .0 5.0 10.0 15.0

    Jharkhand

    Kerala

    Himachal Pradesh

    Karnataka

    Maharashtra

    Uttar Pradesh

    Rajasthan

    Uttarakhand

    Tamil Nadu

    Andhra Pradesh

    Religious

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 16

    6.3 Trip Duration

    The survey collects information on number of nights spent during the trip at the state of destination. Since the survey was conducted round the year, this

    information is available by the starting and ending months of the overnight trip.

    Hence, we can obtain the average duration of an overnight trip for different ending

    months. This information throws light on the variability of tourism activity across

    months of year and also tells us as to which months are most preferred for a trip.

    On an average and at All-India level, the duration of trip is 3.4 nights. For

    rural households, the average duration is 3.1 nights and for urban households, it is

    4.2 nights. The variability of trip duration across months is seen more in urban

    households, where it ranges from 3.5 nights in February and August to 5.6 nights in

    July. In the rural sector, average trip duration lies within the narrow range of 2.7 to

    3.3 nights throughout the year.

    The figures below present the state-wise comparison of the average trip

    duration for the states of destination. Further, it is also interesting to note the trip

    duration in the states of destination during various ending months. This indicates as

    to which states are most visited during each month of a year.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 17

    Figure 9: Average trip duration (number of nights spent) in the states of

    destination

    Source: NCAER computation using 65th round NSSSO data

    The longest trip duration

    is seen in Lakshadweep,

    where domestic tourists

    prefer to spend about 5.4

    nights, on an average.

    This is followed by

    Chandigarh with 5.2

    nights.

    Number of states/UTs

    with average trip

    duration more than that

    of All-India average is 16.

    This includes major

    states like Gujarat,

    Maharashtra, Andhra

    Pradesh and Karnataka;

    North-eastern states like

    Sikkim and Arunachal

    Pradesh; and UTs like

    Delhi and Andaman &

    Nicobar Islands.

    Least number of nights

    are spent in Manipur and

    Daman & Diu (2.2

    nights).

    2.22

    2.24

    2.62

    2.67

    2.69

    2.70

    2.73

    2.86

    2.86

    2.88

    2.89

    2.95

    3.02

    3.06

    3.08

    3.10

    3.14

    3.32

    3.35

    3.38

    3.38

    3.56

    3.64

    3.70

    3.73

    3.75

    3.76

    3.81

    3.83

    3.96

    3.99

    4.19

    4.48

    4.98

    5.20

    5.36

    0.00 1.00 2.00 3.00 4.00 5.00 6.00

    Manipur

    Daman & Diu

    Assam

    Megahlaya

    Dadra & Nagar Haveli

    Himachal Pradesh

    Haryana

    Odisha

    Chhattisgarh

    Nagaland

    Jammu & Kashmir

    Uttar Pradesh

    Rajasthan

    Tamil Nadu

    Madhya Pradesh

    Punjab

    West Bengal

    Tripura

    Puducherry

    All India

    Jharkhand

    Mizoram

    Goa

    Karnataka

    Arunachal Pradesh

    Kerala

    Uttarakhand

    Sikkim

    Andhra Pradesh

    Maharashtra

    Gujarat

    Bihar

    Delhi

    A & N Islands

    Chandigarh

    Lakshadweep

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 18

    Figure 10: Average duration per overnight trip for peak season (maximum

    number of nights spent) in the states of destination

    Source: NCAER computation using 65th round NSSSO data

    Peak season for tourism

    in a state is the month in

    which average number of

    nights spent in that state

    is the highest.

    In as many as 8 states of

    destination, the month in

    which domestic tourists

    spent the maximum

    number of nights is June,

    which is also the month

    when in most of the

    states, schools are shut

    due to summer vacation

    so people can travel with

    their children.

    On an average, overnight

    tourists spend as many as

    17 nights per trip

    undertaken in Andaman

    & Nicobar Island during

    the peak season, that is,

    in June. This is closely

    followed by Arunachal

    Pradesh with 16 nights

    spent in June.

    In Nagaland, even during

    the peak season, the

    average number of nights

    spent per overnight trip is

    just 3.2 nights.

    3.25

    3.38

    3.38

    3.50

    3.50

    3.71

    3.78

    3.79

    3.80

    3.84

    3.87

    4.12

    4.19

    4.20

    4.21

    4.22

    4.26

    5.16

    5.16

    5.18

    6.04

    6.17

    6.22

    6.24

    6.99

    7.22

    7.30

    7.42

    7.57

    7.75

    10.42

    11.08

    11.11

    14.00

    15.83

    16.87

    .00 5.00 10.00 15.00 20.00

    Nagaland (OCT)

    Uttar Pradesh (JUL)

    Manipur (FEB)

    Daman & Diu (NOV)

    West Bengal (JUN)

    Madhya Pradesh (SEPT)

    Haryana (MAY)

    Megahlaya (MAY)

    Tamil Nadu (AUG)

    Rajasthan (NOV)

    Odisha (OCT)

    Chhattisgarh (JUN)

    Himachal Pradesh (DEC)

    All India (JUN)

    Kerala (JAN)

    Assam (NOV)

    Jharkhand (NOV)

    Karnataka (APR)

    Tripura (AUG)

    Goa (JAN)

    Jammu & Kashmir (JUL)

    Punjab (MAR)

    Andhra Pradesh (JUN)

    Mizoram (JUN)

    Delhi (DEC)

    Uttarakhand (JUL)

    Gujarat (SEPT)

    Sikkim (JAN)

    Dadra & Nagar Haveli (NOV)

    Maharashtra (JUN)

    Chandigarh (FEB)

    Bihar (OCT)

    Puducherry (JUN)

    Lakshadweep (AUG)

    Arunachal Pradesh (JUN)

    A & N Islands (JUN)

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 19

    Figure 11: Average duration per overnight trip for lean season (minimum

    number of nights spent) in the states of destination

    Source: NCAER computation using 65th round NSSSO data

    Note: Lean season for each state of destination is the month given in

    parentheses after state name

    Lean season for tourism

    in a state is considered

    the month in which

    average number of nights

    spent in that state is the

    lowest.

    March is the lean season

    in case of 9 states and

    February is the lean

    season in case of 6 states

    which can be attributed

    to the fact that February

    and March are the

    months of examinations

    for school going children.

    3.3 nights per overnight

    trip are spent in Delhi

    during the lean season

    followed by 3.13 nights

    spent in Kerala.

    There is a wide difference

    in nights spent in any

    state during peak and

    lean season pointing

    towards the high

    variability across months

    which could be for

    various reasons ranging

    from purpose of trip,

    weather conditions,

    popular preferences of

    the tourists etc.

    1.00

    1.00

    1.47

    1.65

    1.73

    1.74

    1.85

    1.87

    1.90

    1.90

    1.92

    1.94

    1.95

    2.06

    2.07

    2.17

    2.20

    2.20

    2.24

    2.27

    2.39

    2.45

    2.45

    2.48

    2.58

    2.58

    2.62

    2.70

    2.70

    2.71

    2.76

    2.84

    2.91

    2.93

    3.13

    3.30

    .00 .50 1.00 1.50 2.00 2.50 3.00 3.50

    Daman & Diu (AUG, SEPT)

    Dadra & Nagar Haveli (APR)

    Arunachal Pradesh (MAY)

    Nagaland (JUN)

    Manipur (MAR)

    Jammu & Kashmir (MAR)

    Himachal Pradesh (JAN)

    Puducherry (MAY)

    Chandigarh (JUL)

    Chhattisgarh (FEB)

    Megahlaya (NOV)

    Assam (JAN)

    Tripura (JUN)

    Uttarakhand (MAR)

    Punjab (FEB)

    Odisha (MAR)

    A & N Islands (AUG)

    Goa (MAR)

    Haryana (SEPT)

    Jharkhand (APR)

    Tamil Nadu (MAR)

    Sikkim (JUN)

    Madhya Pradesh (APR)

    Uttar Pradesh (MAY)

    Rajasthan (AUG)

    Bihar (JUL)

    Maharashtra (MAR)

    Mizoram (MAY)

    Gujarat (MAR)

    Karnataka (FEB)

    West Bengal (MAR)

    Lakshadweep (FEB)

    All India (FEB)

    Andhra Pradesh (FEB)

    Kerala (FEB)

    Delhi (SEPT)

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 20

    6.4. Domestic Expenditure

    Domestic expenditure incurred during trips is an important measure of how well

    tourism sector contributes to the economy of different states. This section of the report

    presents the state-wise comparison of the details of expenditure incurred during the

    domestic trips undertaken in the states of destination.

    The expenditure by tourists pertaining to a trip, be it domestic or international, is

    likely to be very much dependent on many factors such as purpose of the visit, socio-

    economic characteristics of the visitors, types of tourism services availed during the trips

    (e.g. type of accommodation – five star, three star etc.) and length of the stay, to name a few.

    Total expenditure incurred by all the visitors is also dependent, apart from the above factors,

    on the number of total trips made to a particular state. Keeping focus on these issues, firstly

    the overall expenditure incurred on trips by purpose is estimated for each state. Secondly,

    per cent distributions of expenditures by broad types of tourism goods and services are

    estimated for each state separately by type of purpose of the trips.

    The broad industries by which the distribution of expenditure is discussed in this

    section are as follows:

    (i) Accommodation Services

    (ii) Cultural, sports, religious & other recreational services

    (iii) Food & beverages services

    (iv) Tourism connected products

    (v) Travel agencies & other reservation services

    (vi) Passenger transport services

    Tourism connected products mentioned above in (iv) include items like readymade

    garments, processed food, tobacco products, travel related consumer goods, footwear, soaps,

    cosmetics and glycerine, gems and jewellery, and books, journals, magazines, stationery etc.

    The data suggests that the total estimated domestic tourism expenditure in India was

    Rs. 97,508 crore for year 2008-09, of which 42.5 per cent was incurred on social trips, 23.8

    per cent on health and medical trips, 12.2 on religious trips, 8.2 per cent on leisure trips, 5.1

    per cent on business trips and the remaining 8.2 per cent on other trips.

    As compared to this, in terms of number of trips by purposes of travel, social trips

    account for as much as 74.1 per cent of the total overnight trips, religious trips account for

    9.7 per cent, health and medical trips constitute 6.3 per cent, leisure trips are 2.7 per cent

    and business trips are 2.6 per cent of the total trips.

    The following figures present the state-wise comparison of the expenditure incurred

    during various types of trips on the broad items of tourism expenditure.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 21

    Figure 12: Per cent distribution of Domestic Expenditure incurred (by states of destination) on BUSINESS TRIPS by tourism goods and services

    Source: NCAER computation

    Total domestic tourism

    expenditure on business

    trips in India was Rs.

    4929 crore in 2008-09.

    Passenger transport

    services and tourism

    connected products are

    the major items of

    expenditure in the case of

    trips undertaken for

    business purposes. This is

    true for almost all the

    states.

    Tourism connected

    products include

    readymade garments,

    processed food, tobacco

    products, beverages,

    tourism related consumer

    goods, footwear,

    toiletries, gems &

    jewellery and books &

    periodicals.

    The least is spent on

    cultural & recreational

    services while on

    business trip.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 22

    Figure 12: Per cent distribution of Domestic Expenditure incurred (by states of

    destination) on BUSINESS TRIPS by tourism goods and services – contd.

    Source: NCAER computation

    Expenditure on food &

    beverages also

    contributes significantly

    to the business related

    domestic tourism

    expenditure across the

    states. It is more than 10

    per cent of total

    expenditure in 7 states,

    highest being in case of

    Lakshadweep (24.2 per

    cent).

    Per cent distribution of

    the domestic tourism

    expenditure on business

    trips by tourism services

    is given in Table A10 in

    the appendix.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 23

    Figure 13: Per cent distribution domestic expenditure incurred (by states of

    destination) on LEISURE TRIPS by tourism goods and services

    Source: NCAER computation

    Total domestic tourism

    expenditure on leisure

    trips in India was Rs.

    8008 crore in 2008-09.

    At all India level,

    maximum expenditure

    (72 per cent of the total)

    is incurred on passenger

    transport services during

    a leisure trip.

    Expenditure on tourism

    connected products has

    second highest share

    (12.6 per cent) in the

    domestic tourism

    expenditure in case of

    leisure trips.

    Shares of expenditure on

    food & beverages, and

    accommodation services

    are 6.4 per cent and 5.7

    respectively.

    Out of the total 35 states

    and UTs, for as many as

    33 states, expenditure

    incurred on passenger

    transport services during

    a leisure trip is the most

    among all the items of

    expenditure.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 24

    Figure 13: Per cent distribution domestic expenditure incurred (by states of

    destination) on LEISURE TRIPS by tourism goods and services – contd.

    Source: NCAER computation

    For the remaining 2

    states and UTs,

    expenditure incurred on

    tourism connected

    products is the highest.

    The other main item of

    expenditure in the case of

    leisure trips is food and

    beverages serving

    services. For 3 states, the

    share of expenditure

    incurred on these services

    is more than 10 per cent

    of total expenditure.

    Per cent distribution of

    the domestic tourism

    expenditure on leisure

    trips by tourism services/

    products is given in Table

    A11 in the appendix

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 25

    Figure 14: Per cent distribution domestic expenditure incurred (by states of

    destination) on SOCIAL TRIPS by tourism goods and services

    Source: NCAER computation

    Total domestic tourism

    expenditure on social trips

    in India is estimated at Rs.

    41454 crore in 2008-09.

    While about three-fourth of

    the total domestic overnight

    trips are social trips, the

    expenditure incurred on

    these trips is about 42 per

    cent of the total domestic

    tourism expenditure.

    At all India level, on an

    average 68.3 per cent of the

    total domestic expenditure

    incurred during social trips

    is attributed to Passenger

    transport services.

    Expenditure under Tourism

    connected products head

    has second highest share

    (22.4 per cent) in the

    domestic tourism

    expenditure in case of social

    trips.

    Shares of expenditure on

    travel agencies & other

    reservation services, food &

    beverages, health and

    medical related services and

    cultural, sports, religious &

    other recreational services

    are 4.1 per cent, 3.4 per

    cent, 1.3 per cent and 0.2

    per cent respectively.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 26

    Figure 14: Per cent distribution domestic expenditure incurred (by states of

    destination) on SOCIAL TRIPS by tourism goods services – contd.

    Source: NCAER computation

    For all the states,

    expenditure on passenger

    transport services

    accounts for the highest

    share in total expenditure

    incurred on social trips in

    each state; highest being

    in case of Daman & Diu

    (78 per cent) and least

    being in case of Arunachal

    Pradesh (45 per cent).

    For the rest of states,

    share of passenger

    transport services is the

    highest in total tourism

    expenditure incurred on

    social trips.

    Expenditure on

    accommodation services

    during social trips is less

    than 5 per cent for all the

    states.

    Per cent distribution of

    the domestic tourism

    expenditure on social trips

    by tourism services/

    products is given in Table

    A12 in the appendix.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 27

    Figure 15: Per cent distribution domestic expenditure incurred (by states of

    destination) on RELIGIOUS TRIPS by tourism goods and services

    Source: NCAER computation

    Total domestic tourism

    expenditure on religious

    trips in India is estimated at

    Rs. 11883 crore in 2008-09.

    At all India level, on an

    average 76.4 per cent of the

    total domestic expenditure

    incurred during religious

    trips is attributed to

    passenger transport

    services.

    Expenditure under tourism

    connected products head

    has second highest share

    (9.9 per cent) in the

    domestic tourism

    expenditure in case of

    religious trips.

    Shares of expenditure on

    food & beverages,

    accommodation services

    and cultural, sports,

    religious & other

    recreational services are 6.3

    per cent, 3.1 per cent and

    0.9 per cent respectively.

    At state-level, barring just

    for Manipur, expenditure on

    passenger transport

    services has the highest

    share in total expenditure

    incurred on religious trips in

    each state.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 28

    Figure 15: Per cent distribution domestic expenditure incurred (by states of

    destination) on RELIGIOUS TRIPS by tourism goods and services – contd.

    Source: NCAER computation

    Expenditure on cultural,

    sports, religious & other

    recreational services

    during religious trips

    contributes less than 3

    per cent for 33 states.

    This share is less than 4

    per cent for all the states.

    In case of Manipur,

    expenditure under travel

    agencies & other

    reservation services head

    has highest share (48.3

    per cent) in the total

    expenditure on religious

    trips.

    Per cent distribution of

    the domestic tourism

    expenditure on religious

    trips by tourism services/

    products is given in Table

    A13 in the appendix.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 29

    Figure 16: Per cent distribution domestic expenditure incurred (by states of

    destination) on EDUCATION AND TRAINING RELATED TRIPS by tourism

    goods and services

    Source: NCAER computation

    Total domestic tourism

    expenditure on education

    and training related trips in

    India is estimated at Rs. 1280

    crore in 2008-09.

    This is only 1.3 per cent of the

    total domestic tourism

    expenditure of India. This

    miniscule share is in tandem

    with the share of educational

    trips in total domestic trips

    undertaken in India, which is

    1 per cent.

    At all India level, 67.3 per

    cent of the total domestic

    expenditure incurred during

    educational trips is on

    passenger transport services.

    Expenditure under tourism

    connected products head has

    second highest share (11.6

    per cent) in the domestic

    tourism expenditure in case

    of educational trips.

    Shares of expenditure on

    travel agencies & other

    reservation services, food &

    beverages and

    accommodation services are

    8.7 per cent, 6.3 per cent and

    5.3 per cent respectively.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 30

    Figure 16: Per cent distribution domestic expenditure incurred (by states of

    destination) on EDUCATION AND TRAINING RELATED TRIPS by tourism

    goods and services – contd.

    Source: NCAER computation

    Expenditure on tourism

    connected products during

    educational trips

    contributes fairly high to

    the total domestic

    expenditure. It is

    estimated at more than 20

    per cent of the total

    expenditure in case of 7

    states; highest in case of

    Mizoram (30.7 per cent).

    Per cent distribution of the

    domestic tourism

    expenditure on education

    and training related trips

    by tourism services/

    products is given in Table

    A14 in the appendix.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 31

    Figure 17: Per cent distribution domestic expenditure incurred (by states of

    destination) on HEALTH AND MEDICAL TRIPS by tourism goods and services

    Source: NCAER computation

    Total domestic tourism

    expenditure on health and

    medical trips in India is

    estimated at Rs. 23197 crore

    in 2008-09.

    Expenditure incurred on

    Medical trips account for the

    second highest share (23.8

    per cent) in the total

    domestic tourism

    expenditure, after that

    incurred on social trips.

    In terms of number of trips,

    medical trips constitute only

    6.2 per cent of the total

    domestic trips. Evidently, the

    per-trip expenditure on

    medical trip is the highest

    among all the trips and is

    estimated at Rs. 3917 for

    2008-09, as per DTS.

    At all India level, on an

    average 62 per cent of the

    total domestic expenditure

    incurred during medical trips

    is attributed to health and

    medical related services.

    Expenditure under passenger

    transport services head has

    second highest share (27.5

    per cent) in the domestic

    tourism expenditure in case

    of medical trips..

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 32

    Figure 17: Per cent distribution domestic expenditure incurred (by states of

    destination) on HEALTH AND MEDICAL TRIPS by tourism services – contd.

    Source: NCAER computation

    Shares of expenditure on

    food & beverages, and

    accommodation services are

    4 per cent, 2.6 per cent

    respectively.

    Per cent distribution of the

    domestic tourism

    expenditure on health and

    medical trips by tourism

    services/ products is given in

    Table A15 in the appendix.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 33

    Figure 18: Per cent distribution domestic expenditure incurred (by states of

    destination) on SHOPPING RELATED TRIPS by tourism goods and services

    Source: NCAER computation

    Total domestic tourism

    expenditure on shopping

    related trips in India is

    estimated at Rs. 1206 crore

    in 2008-09.

    At an all-India level, 68.7 per

    cent of the total domestic

    expenditure incurred during

    shopping trips is attributed

    to tourism connected

    products which include

    products like readymade

    garments, processed food,

    tobacco products, travel

    related consumer goods,

    footwear, soaps, cosmetics

    and glycerine, gems and

    jewellery, and books,

    journals, magazines,

    stationery etc. which are

    mostly shopping items.

    Expenditure under passenger

    transport services head has

    second highest share (21 per

    cent).

    Shares of expenditure on

    food & beverages, and

    accommodation services are

    only 2.1 per cent, 1.0 per cent

    respectively.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 34

    Figure 18: Per cent distribution domestic expenditure incurred (by states of

    destination) on SHOPPING RELATED TRIPS by tourism goods and services –

    contd.

    Source: NCAER computation

    Expenditure on tourism

    connected products is more

    than 50 per cent of the total

    domestic tourism

    expenditure incurred during

    shopping trips in case of 26

    states; highest being for

    Haryana (98 per cent)

    followed by Tamil Nadu (92.2

    per cent) and West Bengal

    (91.7 per cent).

    Expenditure on

    accommodation during

    shopping trips is below 5 per

    cent of total expenditure for

    all states except for

    Chandigarh where this share

    is estimated at 7.7 per cent. It

    is less than one per cent for

    17 states.

    Per cent distribution of the

    domestic tourism

    expenditure on shopping

    trips by tourism services/

    products is given in Table

    A16 in the appendix.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 35

    Figure 19: Average Per tourist per day Domestic Tourism Expenditure by state of destination - for visitors from within state of reference

    Source: NCAER computation

    Estimates on per tourist per

    day (per night spent on the

    trip) within state domestic

    tourism expenditure shows

    that visitors from Delhi

    spend the most within the

    state (Rs. 2041 per day).

    Interestingly, all the north

    eastern states (except for

    Tripura) secure a place in top

    ten states in terms of per

    tourist per day domestic

    tourism expenditure incurred

    within the state.

    The least per tourist per day

    domestic expenditure was

    observed in case of Dadra &

    Nagar Haveli (Rs. 121),

    followed by Puducherry (Rs.

    172), Tripura (Rs. 212), Bihar

    (Rs. 268) and West Bengal

    (Rs. 313).

    Per tourist per day domestic

    tourism expenditure by

    different leading purposes

    and by states is given in

    Table A7 in the appendix.

    121

    172

    212

    268

    313

    316

    379

    381

    409

    423

    427

    430

    431

    500

    512

    513

    527

    534

    541

    542

    591

    614

    620

    656

    716

    768

    796

    855

    956

    1065

    1582

    1682

    1927

    1982

    2041

    0 1000 2000 3000

    Dadra & nagar Haveli

    Puducherry

    Tripura

    Bihar

    West Bengal

    Madhya Pradesh

    Odisha

    UP

    Daman & Diu

    Chandigarh

    A&NI

    Chhattisgarh

    Andhra Pradesh

    Punjab

    Haryana

    Jharkhand

    Karnataka

    Goa

    Maharashtra

    Gujarat

    Rajasthan

    Kerala

    J&K

    Lakshadweep

    Tamil Nadu

    Assam

    Sikkim

    Meghalaya

    HP

    Uttarakhand

    Arunachal Pradesh

    Mizoram

    Manipur

    Nagaland

    Delhi

    Expenditure in Rs.

  • State-wise comparison of characteristics of domestic trips in India, 2 2009-10

    National Council of Applied Economic Research 36

    Figure 20: Average Per tourist per day Domestic Tourism Expenditure by state of destination - for visitors from other states

    Source: NCAER computation

    Estimates on per tourist per

    day (per night spent on the

    trip) domestic tourism

    expenditure for visitors from

    states other than the state of

    reference shows that visitors

    from other states spend the

    most in Mizoram (Rs. 5458

    per day).

    This was followed by the per

    tourist per day expenditure

    incurred in Goa (Rs. 3545),

    Chhattisgarh (Rs. 2782),

    Nagaland (Rs. 2761) and

    Sikkim (Rs. 2544).

    The least per tourist per day

    domestic expenditure was

    observed in case of Dadra &

    Nagar Haveli (Rs. 218),

    followed by Puducherry (Rs.

    439), Gujarat (Rs. 463),

    Jharkhand (Rs. 468) and

    Tripura (Rs. 477).

    Per tourist per day domes


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