Statement of Incomeand Expenditure 2018 — 19Report of Activities 2017 — 2018

At a Glance

In February 2016 local businesses voted in favour of establishing a Business Improvement District (BID) covering the northern stretch of Park Lane, Marble Arch, Connaught Village, Seymour Place and Edgware Road up as far as the Marylebone Flyover.The BID will last for five years until31 March 2021 and includes approximately 200 BID member businesses and organisations.

Businesses contribute towards the BID through a 1.288% levy calculated on their rateable value for all businesses with a rateable value of £70,000 or more. Contributions are capped this year at £25,750. Offices, shops, hotels, restaurants, clubs and schools all work towards the common goal of improving the environment and trading conditions in and around Edgware Road and Marble Arch.

Our second year has seen the BID strengthen key developments, such as adding an extra morning patrol for the Marble Arch Street Team and continuing their efforts to eliminate anti-social behaviour, dealing with nearly 5,000 separate incidents and patrolling 8,300 hours between April 2017 and January 2018. 107 employees from 56 BID member companies attended five free training courses including Argus, Griffin, Operation Fairway Document Training, St John Ambulance First Aid at Work, and Mental Health Awareness for Managers between April 2017 to March 2018.

We successfully campaigned with Westminster City Council to bring the pop-up Marble Arch Theatre, showing award-winning musical ‘Five Guys Named Moe’ for a twice-extended run. Through the Marble Arch Management Plan, the lights at Marble Arch were

Left to Right: Mike Fairmaner, Emily Shaw, Ruth Sherski, Kay Buxton, Taylore Hunt

repaired and replaced with a state-of-the-art LED lighting system. Edgware Road was decorated with 46 Christmas Lights for the second year with one of the stars of ‘Five Guys Named Moe’ joining 14 pupils from Hampden Gurney CE Primary School and their families to switch on the lights.

Our efforts to tackle air quality were bolstered by our involvement with the Marylebone Low Emission Neighbourhood, providing free additional services for our members like freight reduction and cost efficiency with DeliverBEST. Over60 BID member companies have engaged in this programme so far.

We updated and produced 30,000 copies of the second edition of our printed Eating Out Guide - Taste of Marble Arch - for use in offices and surrounding hotels, bringing more customers to the area’s diverse dining and leisure district. Furthering our placemaking efforts, we hosted three thematic food tours, two cookery demonstrations and one masterclass exclusive to BID members and targeted social media influencers with all proceeds given to local charities.

Our community programme works to cultivate relationships between businesses in the BID area and 11 local schools and charity partners. The BID hosted its inaugural Community Day with 172 people from 17 partner organisations, charities and schools attending a matinee performance of ‘Five Guys Named Moe’, fostering our relationships with the local community.

From 1 April 2018, the Street Teamwill work an additional day each week, adding Mondays to their regular patrols. We asked you for feedback on the team and you told us you wanted to see Mondays covered.

This year we say goodbye and extend our heartfelt thanks to the BID’s Chairman, Martin Ramskill, the manager of the Grosvenor Victoria Casino, who provided the vision and leadership to take us from a local business partnership to a fully-fledged Business Improvement District. Martin is succeeded by Air CommodoreNigel Beet CBE, CEO of the Victory Services Club on Seymour Street. Nigel, I and my team look forwardto working with you in 2018.

Kay BuxtonChief ExecutiveMarble Arch Partnership

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Air Commodore Nigel Beet CBE

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Report of Activities 2017 — 18

We aim to improve the environment for people who work here, do business here, go to school here, visit and live here.

Through the joint Marble Arch Management Plan with Westminster City Council, we have generated investment at Marble Arch of closeto £200,000, including the re-lighting and surfacing schemethat brought a state-of-the-art inground lighting system of 32 LED lights and new paving to Marble Arch. Other investment as part of the plan has seen new cycle parking, repaired and repainted benches and flagpoles, new bins, deep cleaning of surfaces below trees to remove pigeon droppings, repaired and branded table tennis tables.

With The Portman Estate we commissioned urban realm specialists Publica to produce an ambition statement for the public space around

Marble Arch. Working with a host of local businesses and stakeholders this vision will set out how the space could be used in the future and help us position the Marble Arch monument as a more fitting gateway to the West End.

Public Realm

The BID installed 46 Christmas lights for the second consecutive year along the length of Edgware Road, from the Marylebone Flyover to Marble Arch, which were switched on in November 2017 by pupils from local Hampden Gurney CE Primary School and one of the stars from award-winning musical ‘Five Guys Named Moe’ playing the Marble Arch Theatre.

The BID’s street team dealt with 269 environmental incidents, responding to complaints of environmental hazards and rubbish.

We have created with London Underground a permanent Heritage Installation using over 40 vitreous enamel panels in the subway from Marble Arch underground station to the Hyde Park exit. We are looking forward to launching this project later in 2018.

Pedestrian safety and crossings inthe area continue to be a priorityfocus of work with Transport for London and Westminster City Council to bring forward schemes to introduce ‘green man’ phases at junctions, underpinned by regular footfall and pedestrian count information.

With Transport for London and Westminster City Council the BID saw the commencement of pedestrian crossing improvement works in January 2018 at Seymour Street and Great Cumberland Place. The works will see an upgraded ‘all green’ phase for pedestrians across each arm of the junction of Great Cumberland Place and Seymour Street simultaneously; cyclists will have advanced stop lines and pavements will be widened.

We successfully applied for and secured funding from London Underground’s Ambience Partnership scheme to improve Edgware Road Underground Station (Circle and Hammersmith & City Lines). The Marylebone Road entrance isbeing given a makeover, complete with new signage, and inside the ticket hall a new local area map will help people find their way to the BID area’s many hotels, venues, offices, restaurants and shops. The work is underway and will be completed by the end of May 2018.

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The BID shares the local goal to reduce anti-social behaviour in the area, which is why we introduced the Marble Arch Street Team in August 2016.

The Street Team has made substantial inroads during their first year in ensuring our businesses, their staff, customers and guests, residents, community and visitors feel safe in the area. In just over a year, the Street Team’s presence has become recognisable within the community, and has sent a powerful message – Marble Arch and Edgware Road are safer spaces within the Westminster community. The Team’s efforts were acknowledged by Westminster City Council in receiving the Highly Commended Neighbourhood Project Award in the 2017 Westminster Community Awards. The team have clocked over 8,300 hours of service and dealt with over 5,000 separate incidents from April 2017, working Tuesday to Saturday, from 8:00am to 8:00pm in the winter and extending to midnight during the summer. The Marble Arch Street Team have dealt with over 1,300 individual beggars, providing intelligence and taking part in operations with the police and statutory agencies.

Stewardship

They removed 13,000 vice-related cards from telephone boxes, and provided intelligence to the police resulting in arrests of carders. Pedicabs, or rickshaws, are unregulated and dangerous, and cause obstruction and disruption to local businesses and residents. The team have moved on and reported over 270 pedicabs inthe last 12 months.

The Street Team have responded to immediate requests for support from over 100 separate businesses this year, and dealt with 128 incidents where a crime was in progress or anti-social or violent behaviour was displayed. As a tourist destination, assisting visitors in the area is a priority and the team have helped 112 individuals.

We cannot be effective in isolation. This year the Street Team conducted joint operations with the Metropolitan Police, such as knife searches, reassurance visits after terror attacks, a missing person/murder investigation and carrying out preparations for Eid to ensure restaurants were ready for the celebrations. The team has received specialist training in how to respond to acid attacks and how to interview and refer rough sleepers to the necessary agencies.

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The BID provides direct support to businesses, with a tailored sector approach, allowing businesses to measure the value and impact ofour services.

We held five free training sessions between April 2017 and February 2018 with 107 employees of 56 companies in BID area in attendance, including schools, companies, landlords, and security officers. The courses included Project Griffin, Project Argus, Operation Fairway Document Training, St John First-Aid at Work Training and Mental Health Awareness for Managers. We also worked with the Counter Terrorism Unit to start rolling out Project Servator to the area as part of our membership of the West End Security Group. Ensuring our area is resilient remains a top priority for all businesses and organisations.

We continued our analysis of the 14 previously installed footfall counters within local restaurants, hotels and shops to track pedestrian volumes and patterns around the area 24/7. As this was the second year implementing the counters, we were able to provide year-on-year analysis to local businesses in both raw data form and as analytical reports.

Our community programme works to foster relationships between local companies and 11 local schools and charity partners, providing opportunities for businesses andtheir staff to give something back locally. King Solomon Academy, The Marylebone Project, North Paddington Foodbank, Hampden Gurney CE Primary School,

Sylvia Young Theatre School, Greenhouse Sports, West London Mission, Mosaic Community Trust, Penfold Community Hub and The Royal Parks have all benefited from Marble Arch businesses’ involvement in the BID’s community programme.

8 / 9Business Services

The BID held its inaugural Community Day in January 2018 hosting 172 personnel from 17 key partners, charities and schools to see ‘Five Guys Named Moe’, and meet the cast members following the performance. We partnered with The Royal Parks in March 2018 to participate in the national campaign Great British Spring Clean, with over 30 volunteers from local businesses planting 3,500 bulbs and litter picking in Hyde Park. To increase participation in our Community Programme we produced a short, animated film in January 2018 to highlight the benefits of the programme and how businesses can get involved.

We hosted a drop-in shisha workshop in November 2017, providing free advice and guidance from Westminster City Council to businesses regarding the changes to tobacco advertising, shisha regulation and planning. The event was attended by over 50 businesses from across Westminster

with the majority coming from the Marble Arch BID area.

We continued our initiatives through the Marylebone Low Emission Neighbourhood (LEN), the successful bid for £1m from the Mayor of London’s Air Quality Fund to pilot schemes aimed at tackling air pollution. Through the LEN, we participate in freight consolidation, joint procurement,

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anti-idling and delivery service plans focused on local business needs. We provided our members with DeliverBEST, the web-based diagnostic tool that uses unique business attributes to save money, improve deliveries, and reduce pollution and traffic in the BID area, as well as Click:Collect, the dedicated personal deliveries portal launched last year. Over 60 of our member businesses have participated to date.

We joined forces with neighbouring BIDs to host the West End Air Summit on 28 June, bringing together businesses and organisations from across the West End for the first time to collaborate on air quality. From this, we co-launched West End Buyers Club, a shared supplier scheme to reduce freight vehicle traffic in central London. The BID also participated in three anti-idling days throughout the year and National Clean Air Day in June to educate visitors to the area on the effects of vehicle idling and tactics to reduce air pollution, as well as taking part in scientific research with King’s College London.

Our lobbying efforts help to maintain the area’s central position with Transport for London, the Metropolitan Police, Westminster City Council and the Mayor of London. We represented the BID area at the launches of the West End Air Summit, Young Westminster Foundation and the Future of Oxford Street consultations. The BID attended and spoke on behalf of our members and their concerns at policy meetings, ward panels and roundtables with Transport for London, the Metropolitan Police, the Marylebone Neighbourhood Forum,

the Hyde Park and Paddington Neighbourhood Forum, the Edgware Road Strategy Group and with fellow Westminster BIDs.

We responded on policy consultation and also commented on planning applications that support the BID’s objectives. We have provided written responses on the Mayor’s draft Transport Strategy for London and his two consultation papers on the Transformation of Oxford Street to stress the case for the inclusion of Marble Arch within the Transformation Proposals. We also responded to the Mayor’s draft Environmental Strategy and his proposed Cultural and Night Time Economy Supplementary Planning Guidance.

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We promote the Edgware Road and Marble Arch area, its assets and attractions, to ensure people working, visiting or living here can enjoy everything the Marble Arch area has to offer.

The BID continually updates its digital Eating Out Guide with over 100 restaurants, cafes, pubs, bars and food specialists mapped and reviewed in the Marble Arch and Edgware Road area. It also features special offers from businesses. Following positive feedback from offices, restaurants and hotels, we updated and redistributed the printed version of the Eating Out Guide, Taste of Marble Arch, featuring 50 venues in a newly designed pull out map format. This was distributed to local hotel concierges and offices to encourage people to dine in the area and discover its diverse culinary offer.

The BID continued work with partners and agencies to promote the area as a location for cultural, dining and outdoor events. Through our campaign with Westminster City Council and Underbelly, we successfully brought

Celebrating and Promoting

the award-winning musical ‘Five Guys Named Moe’ to the bespoke Marble Arch Theatre in August 2017 with a twice-extended run until March 2018.

We collaborated with 12 local restaurants and hotels to offerpre- and post-theatre menus to ticket holders and cast and crew deals. We also provided exclusive ticket discounts for BID members, as well as secured one of the artisan traders in the BID to be the onsite catering providers for the length of the show. Our partnership with Underbelly allowed for 16 employees from 13 offices, restaurants and hotels in the BID area to attend their HR night for a free viewing of the show, as well as 12 members from six local businesses and stakeholder groups to enjoy the theatre’s Gala Night.

Our first Member Event in November 2017 brought together 65 individuals from 26 businesses and organisations in the area to get to know one another, network, meet the BID team and better understand the BID’s projects and services.

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We launched the BID’s Hotels and Venues Group, convening operations and marketing managers from our leading hotels and venues in the area to gather insight on targeted marketing and showcasing events from some of the BID’s largest levy payers. We hosted three popularthematic food tours, two culinary demonstrations and a cocktail masterclass involving 12 of the area’s diverse restaurants, hotels and venues in the area. The events attracted the surrounding businesses as well as targeted social media influencers and press to highlight Marble Arch’s dining and leisure district. All proceeds from ticket sales to the events were donated to the North Paddington Foodbankand FoodCycle Marylebone.

We proudly continued our Culture Blog, posting over 30 stories this year about the businesses and historical figures that have made this area their home, tales of the inspiration behind public art and memorials, legends of music, cinema and theatre. From Jimi Hendrix to John Betjeman, Marble Arch

and Edgware Road have a cultural inheritance second to none. The Culture Blog enables businesses and visitors to share in that inheritance.

The BID utilises social media to highlight dining and leisure offers, local heritage, BID projects, stakeholder initiatives and area updates. Our social media campaigns have attracted over 2,000 followers on Facebook and more than 1,500 on Twitter, as well as a vibrant Vimeo account. In January 2018, we launched an Instagram account to reach a wider audience and appeal to different digital influencers.

In 2018-19 Marble Arch London BID will raise approximately £610,000 from business rate payers, plus an additional £78,333 in voluntary contributions from property owners; taking the income to £688,333.

Our Plans for 2018 — 19

This statement sets out how we intend to spend this income, and where we seek to influence other agencies to invest further in the BID area.

The BID will continue to champion safer pedestrian crossings and junctions in the Marble Arch and Edgware Road areas as improvement works are completed at Great Cumberland Place and Seymour Street. We will continue to gather data from our pedestrian footfall counters, which support our arguments when lobbying for enhancements to junctions with evidence for improvements to pedestrian safety and accessibility.

The Street Team will expand their current business support of providing information about waste and recycling

Public Realm collections, taking action against discarded rubbish and fly-tipping, and reporting infrastructure defects. All measures will ensure that the environment is safe for all users.

The Edgware Road Christmas Lights will return for Christmas 2018, working with local organisations to garner significant involvement from the area.

The BID, Westminster City Council and English Heritage will maintain the Marble Arch Management Plan to ensure the Marble Arch monument area maintains momentum as an active, public space building upon the success of the Marble Arch Theatre to further lift the environment and visitor experience. We will complete

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and launch our Heritage Installation in collaboration with London Underground in the subway atMarble Arch.

Parking restrictions will be reviewed with Westminster City Council at Chapel Street to make it easier for businesses to service their operations.

The BID will continue to work alongside Transport for London and Westminster City Council to ensure that proposals to pedestrianise Oxford Street do not adversely impact Marble Arch and Edgware Road.

The Marble Arch Street Team has received countless praise from the organisations in the BID, guests to the area and the Metropolitan Police for their regular patrols, reassuring visitors and assisting local shops, hotels, cafes, restaurants and businesses in dealing with incidents.

Enhanced Stewardship

In response to local business needs, the Street Team will be adding a Monday patrol to their schedule from 1 April 2018. The additional patrol day will bolster the team’s aims to reduce the impact of unlawful activity on local businesses, clients, customers and the community. The team will be trained in hostile reconnaissance via our membership of the West End Security Group that connects us with other organisations in the West End to share counter terrorism information and gives us advance involvement in new counter terrorism initiatives and training. The BID will also join Safer West End, giving us access to police information on criminal activitiesand suspects.

During this third year of the BID, we will undertake a mid-term review with businesses and stakeholders to ensure we are achieving our promises and KPIs initially proposed when establishing Marble Arch Partnership in 2016.

We will continue to promote healthier streets by reducing air pollution, freight and vehicle congestion through our involvement in the Marylebone Low Emission Neighbourhood, West End Buyers Club (WEBC), and National Clean Air Day in June 2018. Through Click:Collect, DeliverBEST and WEBC, we will provide our businesses with bespoke tools, consolidated procurement and delivery options to alleviate costs, and improve air quality.

The BID’s well-attended programme of free training will progress to include new training courses, such as St John Ambulance Fire Marshal and Mental Health and Wellbeing Awareness classes for people who work in the area. Popular courses previously offered will remain on the training schedule like Operation Fairway Document Training and St John Ambulance First-Aid Training. The BID will continue to offer its programme of contingency and

resilience planning workshops, in collaboration with the Metropolitan Police, such as Project Griffin and Project Argus. We will assist the Metropolitan Police in the roll out of Project Servator across the area, working with our neighbours inthe West End Security Group (WESG).

Free bespoke training for frontline staff in restaurants, cafes and hotels will also continue, growing in popularity among our members.

Business Services

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Following the success of the inaugural Member Event in November 2017, bi-annual events will be introduced.

The BID’s community programme will continue to offer local businesses and staff the opportunity to undertake volunteering and team days in the neighbourhood, in schools and charities. The programme will also continue to regularly donate equipment and gifts to schools and community organisations. We will host another Community Day to celebrate the dedicated individuals, charities, organisations and stakeholders that support Marble Arch Partnership and the area.

Businesses will continue to benefit from the BID’s 14 footfall counters in the area, providing routine footfall and pedestrian count data surrounding local restaurants, shops and hotels. The data-led insights are useful tools for businesses’ trading and promotional decisions.

Representing the area remains a priority, with the BID highlighting proposals that impact upon businesses and the location, responding to consultation and lobbying Transport for London, the Police and Westminster City Council to give greater priorityto issues faced in the BID area.

The BID will promote its flagship leisure district by adding a Stay and Meet section to its website to raise awareness of the hospitality offering.

The popular Eating Out Guide will continue to be updated so the online version remains current and the printed guide, Taste of Marble Arch, will be refreshed and redistributed in Summer 2018 to local hotels, venues, offices and clubs.

We will further promote the dining and leisure district through thematic food tours, cookery demonstrations and culinary masterclasses throughoutthe year.

The Marble Arch Hotels and Venues Group will progress its quarterly calendar, allowing the BID to best support and foster growth for this industry, as well as act as a sounding board for the area and hospitality offer.

The area’s cultural appeal and heritage is one of London’s most notable. The BID will capitalise on this by creating a bespoke heritage trail in digital and

printed formats. We will partner with agencies and businesses to maximise opportunities for promoting the area’s cultural significance.

We will collaborate with partners to animate public spaces in the BID area and bring cultural and sporting events to the community, such as working with Westminster City Council for the second Westminster Festival of Cycling at Marble Arch in June 2018. We will also hold a stand-out event to garner national interest and publicity.

We will continue our dedicated social and digital campaigns promotingthe area, its heritage, dining andleisure quarter.

Celebrating and Promoting

Projected Income and Expenditure2017–18 (projected at31 January 2018)

Anticipated Income and Expenditure 2018–19

Income £ £

BID Levy Income 569,767 610,000

Voluntary Contributions 101,750 78,333

Total 671,517 688,333

Expenditure

Public Realm 69,312 119,353

Enhanced Stewardship 162,447 199,353

Business Services 132,869 159,534

Celebrating and Promoting 87,942 123,000

BID Running and Statutory Costs 85,838 100,079

Contingency 12,000 15,000

Total 550,021 716,319

Surplus/Deficit 121,497 (27,985)

Brought Forward 104,047 197,558

Anticipated Income and Proposed Expenditure 2017 — 18

Projected Income and Expenditure2016 — 17

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For more information about Marble Arch London pleasecall us on 020 3145 1210 or visit www.marble-arch.london

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Marble Arch Partnership, Registered in England, number 8164848. MAR 18-19