Let’s see…where to begin. Hmmm, let’s begin with the fact that the WBA Awards program grew again (!) and remains far and away the largest state-wide broadcast awards program in the country. It really is huge, this year with another new record for total entries of 1,479. The technical term for this is, “a whole bunch!” If you spend much time at all listening to quarterly or year-end financial analysis of the broadcast industry MARCH 2015 CHAIR’S COLUMN CONTENTS Continued on page 3 > Please Respond to the WBA Office If You Have Not Already In cooperation with Wisconsin Emergency Management, the National Weather Service will conduct a test of the real Tornado Warning EAS Code on April 16, 2015, as part of Tornado and Severe Weather Awareness Week. The State of Wisconsin has received a waiver from the FCC to use the actual EAS Tornado Warning Code for this statewide test. If there is a threat of severe weather, the test will be postponed until April 17, 2015. If there is severe weather on April 17, the test will be cancelled. The audio of this test will repeat several times in the script “This is a Test,” but because the real EAS Tornado Warning Code is being sent, the crawl on TV stations and cable systems will read “A Tornado Warning has been issued for….” Thus we ask that TV broadcasters and cable operators making the decision to air the test should display a “This is a Test” graphic behind the crawl. The test will be originated on NOAA Weather Radio (NWR), and will be relayed via the State Relay (SR) and Local Primary (LP) stations. The EAS “TOR” Code will be sent independently by all five NWS offices serving Wisconsin, following the schedule below. Broadcasters and cable operators that monitor SR or LP stations from multiple EAS Operational Areas or directly monitor NWR from another EAS Operational Area may receive more than one Tornado Warning alert; since these alerts are sent independently from each NWS office they will not be recognized by EAS units as duplicates if alerts are received from two different EAS Operational Areas. It is also possible that some NWR stations may broadcast more than one TOR Code as some NWR stations serve counties from more than one NWS office. This will be the schedule for April 16, 2015: (or if there is severe weather on April 16, test will be conducted on April 17, 2015): 1:00 PM Tornado Watch “TOA” EAS Code issued 1:45 PM Tornado Warning “TOR” EAS Code issued by all NWS offices serving Wisconsin counties * Originator Code: WXR EAS Code: TOR EAS Duration: 15 minutes *This test is being coordinated with the State of Minnesota. Stations in the border area will receive both Wisconsin and Minnesota counties in the same coordinated TOR Tornado Warning EAS message at 1:45PM. Michigan will also do its statewide Tornado Drill on April 16th at 2:45 p.m. EST (1:45 p.m. Central). If you have not already, please respond by e-mail to Vice President Linda Baun at [email protected] to indicate you have received this message, have passed this information along to all relevant staff (including station meteorologists), and will participate in the test and the public notice prior to the test. NOTE: Public Notice on your end will begin one week prior to the test. (PSAs, mention in your news stories, weather reports, etc). WBA’ s annual DC lobbying trip is one of the highlights of my year. Those fortunate enough to be on the executive committee go out a day early to get a more in-depth look at our legislative challenges. It is a Scott Chorski WBA Chair The Wisconsin Broadcasters Association cordially requests that you Save the Date: Saturday, May 2, 2015 gh Awards for Excellence Gala Dinner & Reception MADISON MARRIOTT WEST Statewide Test Of Tornado Warning EAS Code On April 16 I’d like to take this opportunity to tell you about one of the greatest offerings we provide, the Walker Broadcast Management Institute! The Institute— the first of its kind to be sponsored by a state broadcasters association—is now in its 18th year, having completed its first five, 3-year management education cycles in 2012. It is held on Are YOU a graduate of the Walker Broadcast Management Institute? PRESIDENT’S COLUMN Michelle Vetterkind, CAE WBA President and CEO Award Entry Totals AWARDS COMMITTEE Lindsay Wood Davis WBA Awards Committee Co-Chair > continued on page 11 > continued on page 2 WBA Hits the Hill for an Action-Packed DC Trip 4 Young Professionals’ Column: Original Content in Radio 7 WBA Saves The Day! 7 Educators’ Column: Creative Services Standards 8 From the Jacobs Media Team: App World 9 WBA Board Holds Meeting in Conjunction with Winter Conference 10 WBA Joins in Joint Comments Regarding Contest Rules 11 2015 Walker Broadcast Management Institute 12 2015 WBA Foundation Educational Support Grant Program 13 Hall of Fame Exhibit 14 2015 Roster of WBA Members 16 DC Lobbying Trip
Transcript
Let’s see…where to begin.Hmmm, let’s begin with the factthat the WBA Awards programgrew again (!) and remains farand away the largest state-widebroadcast awards program in thecountry. It really is huge, this year withanother new record for total entriesof 1,479. The technical term for thisis, “a whole bunch!”
If you spend much time at all listening to quarterly oryear-end financial analysis of the broadcast industry
M A R C H 2 0 1 5
C H A I R ’ S C O L U M N
C O N T E N T S
Continued on page 3 >
Please Respond to the WBA Office If You Have Not Already In cooperation with Wisconsin EmergencyManagement, the National Weather Service willconduct a test of the real Tornado Warning EAS Codeon April 16, 2015, as part of Tornado and SevereWeather Awareness Week. The State of Wisconsin hasreceived a waiver from the FCC to use the actual EASTornado Warning Code for this statewide test. Ifthere is a threat of severe weather, the test will bepostponed until April 17, 2015. If there is severeweather on April 17, the test will be cancelled.
The audio of this test will repeat several times in thescript “This is a Test,” but because the real EASTornado Warning Code is being sent, the crawl on TVstations and cable systems will read “A TornadoWarning has been issued for….” Thus we ask that TVbroadcasters and cable operators making thedecision to air the test should display a “This is a Test”graphic behind the crawl.
The test will be originated on NOAA Weather Radio(NWR), and will be relayed via the State Relay (SR)and Local Primary (LP) stations. The EAS “TOR” Codewill be sent independently by all five NWS officesserving Wisconsin, following the schedule below.Broadcasters and cable operators that monitor SR orLP stations from multiple EAS Operational Areas ordirectly monitor NWR from another EAS OperationalArea may receive more than one Tornado Warningalert; since these alerts are sent independently from
each NWS office they will not be recognized by EASunits as duplicates if alerts are received from twodifferent EAS Operational Areas. It is also possiblethat some NWR stations may broadcast more thanone TOR Code as some NWR stations serve countiesfrom more than one NWS office.
This will be the schedule for April 16, 2015:(or if there is severe weather on April 16, test willbe conducted on April 17, 2015):
1:00 PM Tornado Watch “TOA” EAS Code issued
1:45 PM Tornado Warning “TOR” EASCode issued by all NWS officesserving Wisconsin counties*
Originator Code: WXREAS Code: TOR
EAS Duration: 15 minutes
*This test is being coordinated with the State of Minnesota. Stations in theborder area will receive both Wisconsin and Minnesota counties in thesame coordinated TOR Tornado Warning EAS message at 1:45PM.Michigan will also do its statewide Tornado Drill on April 16th at 2:45 p.m.EST (1:45 p.m. Central).
If you have not already, please respond by e-mail to Vice PresidentLinda Baun at [email protected] to indicate you havereceived this message, have passed this information along to allrelevant staff (including station meteorologists), and will participate in the test and the public notice prior to the test.
NOTE: Public Notice on your end will begin one week prior to the test.
(PSAs, mention in your news stories, weather reports, etc).
WBA’ s annualDC lobbyingtrip is one of
the highlights of my year. Those fortunate enough to beon the executive committeego out a day early to get amore in-depth look at ourlegislative challenges. It is a
Scott ChorskiWBA Chair
The Wisconsin Broadcasters Associationcordially requests that you
Save the Date:
Saturday, May 2, 2015gh
Awards for Excellence Gala Dinner & Reception
MADISON MARRIOTT WEST
Statewide Test Of Tornado Warning EAS Code On April 16
I’d like to take this opportunity totell you about one of the greatestofferings we provide, the WalkerBroadcast Management Institute!The Institute—the first of its kind tobe sponsored by a statebroadcasters association—is now
in its 18th year, having completed its first five, 3-yearmanagement education cycles in 2012. It is held on
Are YOU a graduate ofthe Walker BroadcastManagement Institute?
P R E S I D E N T ’ S C O L U M N
MichelleVetterkind,CAEWBA President and CEO
Award Entry Totals
AWA R D S C O M M I T T E E
LindsayWood DavisWBA AwardsCommitteeCo-Chair
> continued on page 11> continued on page 2
WBA Hits the Hill for an Action-Packed DC Trip 4
Young Professionals’ Column: Original Content in Radio 7
WBA Saves The Day! 7
Educators’ Column: Creative Services Standards 8
From the Jacobs Media Team: App World 9
WBA Board Holds Meeting in Conjunction with Winter Conference 10
WBA Joins in Joint Comments Regarding Contest Rules 11
2015 Walker Broadcast Management Institute 12
2015 WBA Foundation Educational Support Grant Program 13
Hall of Fame Exhibit 14
2015 Roster of WBA Members 16
DCLobbyingTrip
2 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org
Wisconsin Broadcasters Association 44 E. Mifflin Street, Suite 900
Madison, WI 53703
Phone (608) 255-2600 Toll Free (800) 236-1922
Fax (608) 256-3986wi-broadcasters.org
Wisconsin Broadcasters Association Officers & Board of Directors
OFFICERS 2015-2016Chair of the BoardScott Chorski WKBT-TV, La Crosse
Vice Chair - Television/Chair ElectTom Allen WKOW-TV, Madison
Vice Chair - RadioDick RecordFamily Radio, La Crosse
BOARD OF DIRECTORSChris Bernier Radio Plus, Marinette/Fond du Lac
Lynn Bieritz Mid-West Family Broadcasting, Eau Claire
David Booth WXOW-TV, La Crosse
Keith Bratel Milwaukee Radio Alliance, Milwaukee
Joseph Denk WFRV-TV, Green Bay
Steve Lavin WBAY-TV, Green Bay
Lupita Montoto La Movida WLMV Radio, Madison
Gene Purcell WI ECB, Madison
Chuck Steinmetz WITI-TV, Milwaukee
Don Vesely WMTV-TV, Madison
Jan Wade WISN-TV, Milwaukee
Richard Wood Resonant Results, Cottage Grove
Michael Wright Midwest Communications, Wausau
Ex Officio - NAB Board Tom Walker Mid-West Family Broadcasting, Madison
P R E S I D E N T ’ S C O L U M N Continued from page 1
the campus of the University of Wisconsin-Madisonin conjunction with the UW School of Business. TheInstitute started out in 1997 as the WBA FoundationBroadcast Management Institute. Then, in 2006,the estate of William R. Walker graciously donatedfunds to endow the Institute and it has since beenthe Walker Broadcast Management Institute.
This year’s event takes place April 21-23.Typically held in May, this is the first time theInstitute has been held in April in order to hopefully allow for greater television participation.And while you can see this year’s full agenda andregistration form (attached), let me give you a bit of an insider’s perspective on what a terrificoffering this is (as I just so happen to be a graduateof the Class of 2003).
Where else can you get three days of top-notchInstructors, the most timely session topics, afabulous venue (it doesn’t get much better thanthe UW-Madison campus in the Spring), andmemorable camaraderie (it’s fun to watch howeveryone seems to bond with other members oftheir “class” after spending three full days togethereach year, for a three-year period), at an all-inclusive, amazingly low price? Oh, and did Imention that’s without ever having to leave thestate of Wisconsin? Sign up prior to April 1st to getthe discounted rate (attached).
The highly interactive sessions take place duringthe day (Tuesday, Wednesday, and Thursday) in thestate-of-the art Grainger Hall, which houses UW-Madison’s School of Business. Tuesday nightfeatures a reception and casual dinner at one of thelocal restaurants within walking distance of StateStreet and the UW Campus. It also seems to be a bitof a tradition that after dinner, several will wanderover to nearby Memorial Union and sit out on thelakefront terrace eating Babcock Hall ice cream (orperhaps indulging in a favorite Wisconsin libation).
Wednesday night features a reception, dinner, andspeaker on the top floor of the beautiful UW-
Madison Fluno Center. This year’s speaker will beSteven Rick, the Chief Economist for CUNA MutualGroup in Madison. Steve also holds a senior lecturerposition with the Economics Department at theUniversity of Wisconsin where he teaches moneyand banking, and macroeconomics courses.
A Wednesday night highlight also involves the“graduation ceremony” with the rest of theattendees belting out an enthusiastic rendition ofPomp & Circumstance, as each graduate steps up tothe podium to receive the highly coveted leatherbriefcase, which one can only receive as a graduateof the Institute.
The program is designed in three, three-yearmodules for maximum effectiveness. For the mostpart, topics will repeat every three years with manyof the same instructors coming back, due topopular demand. However, if you’re worried aboutcommitting to the full three years initially, pleasedon’t. While it’s true that the majority, by far, doattend the full three-year cycle (trust me, you’llwant to), we’ve had a few who have been unable toand have still benefitted greatly from the year(s)they have been able to attend.
Many of you know Joan Gillman. Joan has been andcontinues to be an integral part of the Institute asshe’s worked with us since the program’s inceptionwhen she was the Director of the Small BusinessDevelopment Center at UW-Madison. While Joanhas since “retired” (she is now Director of IndustryRelations, Emeritus, School of Business, UW-Madison), fortunately for us, she likes us (she reallylikes us), and is willing to continue to work with uson the program, securing top-notch programs andspeakers each year.
If I still haven’t convinced you to sign up for theWalker Broadcast Management Institute, take a lookat this list of our 101 esteemed graduates(and…we’re looking to add more graduates to thelist after this year’s event). Wouldn’t YOU like to seeyour name on this list? >
Vetterkind Completes Term asNASBA PresidentFour years ago I was elected to the NASBA(National Alliance of State BroadcastersAssociations) Executive Committee. AsNASBA structure is similar to that of ourWBA Executive Committee, I becamePresident in 2014. On February 22, 2015 aspart of our NASBA meetings/NAB’s StateLeadership Conference in DC, I officiallyturned the gavel over to Kent Cornish,President of the Kansas Broadcasters. I will serve on the NASBA Executive Committee for one more year as Immediate Past President. Thank YOU, WBA, for sharingme with NASBA over the past year. I am truly honored and humbled to have been able to represent our industry at this level.
Addressing NAB’s State Leadership Conference in Washington DCWith NAB’s President & CEO,
Gordon Smith
W i s c o n s i n B r o a d c a s t e r | M a r c h 2 0 1 5 3
privilege to have a seat in that room to hear NAB leadership spell out our challengesand how to effectively communicate this to our legislators.
The theme of this year’s lobbying effort isLocalism: how we serve our local communities.This is why Michelle asked you all to documentsome of your public service initiatives. I readthrough these and wanted to share one that we presented during our meeting with Senator Tammy Baldwin.
Tom Koser’s radio group in the RiceLake/Hayward area was approached by thelocal homeless shelter to help raise funds. The shelter was virtually out of money and was close to closing. Tom’s group was aware of a Packer Tailgate Tour that was raising money throughout Wisconsin and was coming through Rice Lake. Tom put the two together and then rallied the Rice Lakecommunity to turn out for the event. Theresult? Sixty-thousand dollars were raised forthe homeless shelter, which literally broughtthe director to tears.
While this was a HUGE deal to the homelessshelter and community, Tom views it as anormal part of his community service responsibility. No big deal.
I’m guessing that’s how most, if not all of youoperate. You support countless non-profits andyou do it A LOT without thinking twice. It’s justin your DNA.
Why do we need to share these stories withour legislators? In this case it was to informthem about the implication of the musicindustry wanting to impose PerformanceRights fees on local radio stations. Congressmay end up legislating this. The performersthemselves are approaching Congress for theirhelp to get paid for radio airplay.
If a radio station like Tom’s had to payperformance fees to artists, their ability to serve local communities like they do now could drastically change. Money that currentlygoes to everyday operations could be going to performing artists. That would bedevastating not only to Tom’s stations but to all the non-profit entities that count on hisstation’s support.
I must confess that it feels a bit awkward topromote what we do to serve our communities.Who is comfortable touting their communityservice? But, in a landscape where one keylegislative setback could dramatically changeour ability to do what we do best, we must tellthese great stories. Our communities arecounting on us.
Perhaps the best question to ask ourlegislators is “If Wisconsin’s broadcasterscan’t perform community service the way we do today, who will?”
2009Cindy Taerud-Forkes, WKBT-TV, La CrosseAmy Ziebell, Mid-West Family RadioRitchie Baumann, Mid-West Family RadioJason McCutchin, Mid-West Family RadioLen Clark, Learfield CommunicationsSue Ramsett, WSAW-TV, WausauScott Huber, WSVX RadioTheresa Timm, Family RadioCorri Moran, Family RadioLinda Baun, WBA, MadisonMary Anne Drewek, Woodward CommunicationsDon Grassman, Results Broadcasting
2008Joe Daguanno, Mid-West Family Radio, Stevensville, MIDave Doetsch, Mid-West Family Radio, Springfield, ILGlen Gardner, Mid-West Family Radio, MadisonJim Gifford, Mid-West Family Radio, St. Joseph, MIBrian Michaels, Family Radio, La CrosseGeoff Shields, WMTV-TV, Madison
Rick Trautschold, Mid-West Family Radio, Springfield, MO
2003Greg Bell, Woodward Communications, AppletonBob Dailey, WCLO/WJVL, JanesvilleJames Hodges, WBKV/WBWI, West BendBrian Howell, Madison Magazine, MadisonDayton Kane, Woodward Communications, AppletonMichelle Vetterkind, WBA, MadisonJolene Neis, Mid-West Family Radio, MadisonPat O’Neill, Mid-West Family Radio, MadisonKelly Radandt, Woodward Communications, AppletonScott Robert Shaw, Family Radio, La CrosseGeorge Smith, WSUP-FM, PlattevilleTed Waldbillig, Mid-West Family Radio, Madison
2002Wilfred Tremblay, WSUW-FM, Whitewater
2001Ken Beno, Lake Land College, Mattoon, ILLeonard Charles, WISC-TV, Madison
2000Mary Jo Berner, WERL/WRJO, Eagle RiverTom Bier, WISC-TV, MadisonJohn Laabs, WBA, MadisonBob Miller, WKOW-TV, Madison/Discover Mediaworks, MilwaukeeDavid Sanks, WISC-TV, MadisonSandy Shockley, Shockley Communications, MadisonTerry Shockley, Shockley Communications, MadisonTom Walker, Mid-West Family Radio, MadisonJen Winiger, Madison Magazine, Madison
WALKER BROADCAST MANAGEMENT INSTITUTE GRADUATES
4 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org
WBA Hits The Hill FOR AN ACTION-PACKED DC TRIP!
Mark Your Calendar
for the 2016WBA DC Trip
February 23 & 24
The WBA’s Annual DC Triptook place February 24 and25. WBA Chair Scott Chorski, WKBT-TV,La Crosse; WBA Immediate PastChair Kelly Radandt, WoodwardCommunications, Appleton/GreenBay; WBA Vice ChairTelevision/Chair-Elect Tom Allen,WKOW-TV, Madison; and WBAPresident and CEO MichelleVetterkind attended the LeadershipConference which was held Mondayand Tuesday, February 23 and 24.
Late Tuesday afternoon, anadditional 29 Wisconsinbroadcasters traveled to DC in preparation for Tuesday’sWisconsin delegation briefing where we were joined by NABPresident & CEO, Gordon Smithand Shawn Donilan, GovernmentRelations, NAB, at WBA’s AnnualCongressional Reception, which washeld in conjunction with NAB at theJW Marriott. This was followed byour WBA delegation dinner.Wisconsin once again had thelargest state broadcast delegationfor our calls on the Hill in DC duringNAB’s State Leadership Conference.
The WBA delegation focused oneducating our members of congresson important industry issues andasking for their support on thefollowing:
• ensuring changes to theCommunications Act to protectbroadcast viewers;
• opposing a performance tax onlocal radio broadcasters; and
• opposing reforms to the taxtreatment of advertising costs.
We highlighted the results of theWBA’s recent Localism Survey,focusing on the terrific PublicService offerings that Wisconsin’sbroadcasters provide.
WBA’s Annual DC TripTuesday and Wednesday, February 24 and 25, 2015 • Washington DC
W i s c o n s i n B r o a d c a s t e r | M a r c h 2 0 1 5 5
PROUDMEMBER
6 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org
The WBA is issuing a recall for all
Broadcasters EmergencyPersonnel ID cards.
Since 2007 an agreement has been inplace between the Wisconsin Department
of Justice and the WBA to issue BroadcasterEmergency Personnel ID cards.
Your current card was authorized by J.B. VanHollen, the former Attorney General.
Therefore, the Department of Justice isrequesting that all ID cards issued by
J.B. Van Hollen be returned so that we canissue new cards reflecting Brad Schimel as
Wisconsin’s new Attorney General.
We are very pleased with thecontinued support of Wisconsin’s
Department of Justice and arepleased to continue to offer this great
benefit of Broadcasters EmergencyPersonnel ID cards to all WBA
member stations.
Importantmessage
We requestthat you
return the cards statedabove ASAP.
Thank you for yourcontinued support of
this program.
BroadcastersEmergencyPersonnel ID
to all stations employingengineers holding the StateBroadcasters Emergency ID cardu
WBA’s Annual DC TripTuesday and Wednesday, February 24 and 25, 2015
Washington DC
W i s c o n s i n B r o a d c a s t e r | M a r c h 2 0 1 5 7
WBA Saves The Day!WBA Renews American Red CrossPartnershipThe WBA has renewed its agreement with the American Red Cross to helpraise funds and awareness for major Red Cross disaster relief efforts inthe state. The partnership, called “WBA Saves The Day,” was formed in 1998. It hasbeen renewed every year— most recently at the WBA Board Meeting in January.
Through the “WBA Saves The Day” partnership, WBA member radio and televisionstations agree to provide one day of public service programming within three daysof a major state disaster to support Wisconsin Red Cross disaster relief operationsthat are expected to exceed $50,000.
The agreement has been activated numerous times over the years: to support RedCross disaster relief efforts for flooding, tornado damage, and windstorm damagein Wisconsin.
In addition, the agreement was activated after the September 11 tragedies whereWBA helped raise $12.5 million in total efforts in the state of Wisconsin.
In 2001, the WBA received the Red Cross’ Excellence Award for In-KindSupport. This award is given at the state level and recognizes the outstandingwork of an organization in support of the mission of the Red Cross. Also, in 2003,the Red Cross presented the WBA with an award that was part of their DisasterPartners program as a result of our continued commitment to the program, as wellas the resources we provide.
Meetings, promotions, clients,remotes, budgets, music calls,imaging, live reads, EAS tests,numbers 12+, numbers in the demo,syndicated programming, inventory,commercial production, affadivits.
In today’s broadcasting world, we’re usually wearing so manyhats, we forget about the driving force behind our ratings andrevenue—compelling, and ultimately, original content.
In a digital universe of Twitter, Facebook, tumbler, blogs,Youtube, Vine, etc., in addition to traditional media like radioand television, original content has become rarer and moredifficult, but essentially more important than ever. While we usesocial media, other media content, and popular culture for showprep, it’s often easy to forget how to create content thatcompels a listener to turn to your particular channel forentertainment. Social media and the internet are not theenemy, but tools to use alongside your airwaves to create anddeliver original content.
Let’s start with social media, because unique content onlinecan drive your listeners back to the station, or even guide
new listeners to you. It’s easy to post already-viral videos, pictures, or re-hash stories that arealready flooding newsfeeds, but creating yourown organic digital content is not as hard as
you might think.
Pop culture provides plenty of opportu-nities for you to edit noteworthy imagesto make your own. When KimKardashian’s rear end was on the coverof Paper, several personalitiesphotoshopped their own heads overhers. Simple, topical, original, and even
more importantly, “shareable.”
Listener-compiled “best of” surveys alsoprovide easy blog entries and encourage active
participation. They can be as classic as “Best Pizza Places in theValley” or less cliché like “Best Places To Hit On Guys with Dogsin Downtown Wherever.” Audience opinion-driven lists or topicsprovide a double whammy for online content too: the initialsolicitation of contribution and the final list compilation.
Pictures and videos on social media usually provide the biggestimpact online and originality is natural with those avenues aswell. Got kids or pets in your house? They provide endlessopportunity for entertaining and unique material. Plus, listenersfeel that stronger bond seeing a video of an on-air personality’spet doing tricks as opposed to the whatever random dog insome faraway state has gone viral that day.
And of course, good old fashioned original on-air content is whatkeeps those listeners coming back for more and providesopportunity for word-of-mouth promotion. Original contentonline can easily be then turned into original material for the air.Posted a video of your two-year-old yelling something about theBears? Air the audio. You will be remembered as “that guy on WXYZwhose toddler already can’t stand Jay Cutler,” and so the word-of-mouth promotion for you begins. Let everyone else in the marketbe the people who aired the most common and cliché viral audioof the day. You will stand apart.
Unique contesting is also a wonderful way to provide somethingdifferent for the listener’s ear. We all know the power of makingmemorable contests for both the participants and the passivelistener along for the ride. Many bits that seem overused to us stillprovide original entertainment for the audience. Games such asWould You Rather, This Or That, Marry Date or Dump, etc., stillexhibit new content because of the specific options you presentand the answers participants provide back.
None of these are new ideas to any of us, but as newsfeedsbecome more flooded and so many entertainment outlets becomecarbon copies of one another, it’s important to remember thatcreating our own content is of course a necessity, but also easy!
Y O U N G P R O F E S S I O N A L S ’ C O L U M N
HeatherStormNights Host/Imaging WKSZ-FM
Original Content in Radio
8 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org
By the time you read this, theWBA Education Committee will be ramping up for the annual WBA Student Seminar on March 7.Some of us experienced… seasoned…okay, old broadcasters will be speaking toa group of optimistic millennials regarding
the radio and television industry. These soon-to-begraduates need jobs. I presume they desire a fulfillingcareer bursting with opportunity.
Paradoxically, the life-sustaining source of our livelihood ismisunderstood at best, and avoided at worst: yeah,advertising.
Consequently, these bright future leaders need ourcommitment to ongoing education regarding commer-cials. It is imperative that we communicate differently to allconstituents: listeners, viewers, employees, and advertisers.
Let’s stop disparaging advertising and recognize it for thecritical role it plays in our future. Stop running stationannouncements inferring that commercial announce-ments are an obstruction to programming. Stop logging
long commercial stop-sets thataudiences do try to avoid. Stoprunning routine cliché ads, so ourmessages are more compelling. Stopreferring to branding messages as“generic ads.” Advertising isdesigned to distinguish, notgenericize.
Let’s start training the nextgeneration of broadcasters, clients,and consumers to manage themessages in context. Commercialmessages in the right doses withcreative writing and production can
be “welcomed” in the marketplace and move the needlefor our advertisers.
It’s the reason that my account executives have a completeset of Creative Services Standards. These guidelines enablethem to function as marketers, rather than justsalespeople.
Thanks for indulging me in these assertions. The followingletter that WCLO-WJVL recently sent out to our advertisersmay add clarity to these ideas:
E D U C AT O R ’ S C O L U M N
Dear Advertiser,
Allow me to dispel a couple of myths:
First, people don’t buy things because they heard a commercialon the radio. They buy things because they want more
things!
Radio is the medium that reminds, informs, entertains, anddirects them to your store instead of the next guy’s. It’s been said that national advertising tells people what to buy. Localadvertising informs people of where to buy: to buy from you!
Second myth, people dislike advertising. Actually, they onlydislike routine and overtly aggressive messages. If you want toengage the listener, you need to enlighten and amaze! We canactually delight our listeners with your strong offers andoutstanding products and services presented in fresh new ways.
How can we come up with more compelling advertising
messages and commercials that cause listeners to like,
trust, and buy things from you? Here are five steps to creategreat messages:
Creative Services Standards
Mike O'BrienWBA EducationCommittee, General ManagerWCLO-WJVLVP Bliss CommunicationsRadio Broadcast Division
1. Gather facts, notes, comparisons, rawmaterials, and stories about your business.
2. Organize, study, and identify the keycomponents of your unique competitiveadvantage.
3. Ruminate, incubate, chew on it for awhile.
4. Celebrate when the ideas surface, whether it’sin the shower, while driving, or in abrainstorming meeting with your accountexecutive. Write it down!
5. Take it to the marketplace! Run with it andshare it in all traditional and social mediaapplications. In short, splash the same brandposition across all platforms.
At WCLO-WJVL we pay considerable attention to thecommercial messages that you run, so they will appeal to ourlisteners and your customers! When you invest a bit of time withus in the aforementioned five steps, we’ll create messages thatengage and attract more business for you.
Let’s stopdisparagingadvertising and recognize it for the critical role it plays in ourfuture.
Today’s article is about apps, the little jewels thathave become the lifeblood of the Internet. When it comes to media, entertainment, and information, appsare what dominate our favorite gadgets: smartphones, tablets,and smart TVs.
jācapps COO, Bob Kernen, enjoys a unique perch, guiding thecompany’s mobile application efforts, while helpingbroadcasters and other marketers gain a better understandingof the mobile app ecosphere and how any business can partic-ipate in it to their competitive advantage.
The great thing about the apps business is that it’s hot andyou never know what’s coming next. And those are thedownsides, too. Because every timeyou turn around, something’schanged. Or another amazing must-have app has hit the store.
Bob’s charge is to keep up with thatchange, stay ahead of the curve, andlet us know what’s what in the appspace. Today he gives WBA members a look at apps as we start seriouslymoving through 2015.
Coming off another hot holidayseason of smartphone sales (did Santaget you that new iPhone 6 Plus youwanted?), there’s yet more evidencethat mobile apps are the currency of Web 3.0, especially fortelevision and radio broadcasters.
If the fact that 86% of smartphone usage is on apps,compared to only 14% on browsers, isn’t enough to convinceyou about how crucial mobile apps are to business in 2015,consider the recent report from research firm Fiksu(www.fiksu.com/resources/fiksu-indexes#analysis) stating thatapp downloads hit a record high for the third straight month.The Top 200 free iOS apps were downloaded 9.2 million times.
So the good news is that Americans continue to use theirmobile devices more and more. Time spent is up, number ofapps per device continues to grow, and number of apps useddaily is also ascending.
But here is the dark side of success: the cost to market thoseapps, drive downloads and usage, particularly usage overtime, is growing. It now costs, on average, $2.10 to motivate asingle user to download and then use an app at least threetimes. The cost per install has also grown to about $1.50. So for
W i s c o n s i n B r o a d c a s t e r | M a r c h 2 0 1 5 9
FROM THE JACOBS MEDIA TEAM
App Worldthe average mobile app, acquiring and retaining a large numberof users—the kind of numbers that make that app monetize-able—is getting pretty expensive.
But radio and TV mobile apps aren’t “average” mobile apps.That’s because they come with a built in, 24/7 marketingchannel called your radio or TV broadcast. For a TV station withits own weather app or a radio station that offers a streamingapp, there is an incredible opportunity to encourage consumersto download and use it.
That marketing channel is something that other brands have tospend big bucks on in promotion and marketing fees. But this isabout more than just devoting on-air time to promote your new
app. What really makes the effort to builda great audience on mobile is giving yourlisteners and viewers reasons to engagewith the app. Invite them to connect withyou via social media, give theminformation on upcoming promotions,concerts and other events, let them learnmore and talk back more. Create anongoing context for this, so that it isn’tsomething that’s “special” but, rather, aneveryday part of the communal flow ofyour programming.
We see the metrics every day here atjācapps (jacapps.com). When stationsare promoting their apps, downloads
immediately spike. When they do it over a period of time—think about a “campaign flight”—downloads are beyondimpressive. And when a station has a large number ofdownloads and session starts, that’s when the advertisingdollars begin to add up.
So whether it’s for your own app or as a way to help advertisersdrive downloads for their apps, there’s no better, more efficient,and more effective “megaphone” than broadcast media. Your TVstation or your radio cluster is the megaphones that can driveawareness and downloads for your branded projects as well asfor your clients.
“App” was voted the 2010 word of the year by the American Dialect Society. Make it your station’s word of the year in 2015.
The WBA Digital Hotline is a free service for WBA members. Forquestions about digital, mobile, and social, call the WBA/JacobsMedia Hotline 248-353-9030.
10 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org
Following each meeting of the WBA Board of Directors, asummary of their major activities and discussions is reportedin narrative form in the Wisconsin Broadcaster. The report isonly a summary and official meeting minutes will continue tobe kept on file and can be obtained from the WBA office.
The WBA Board Meeting was held on January 20, 2015 at theConcourse Hotel in Madison, in conjunction with the WBA’sWinter Conference/State Legislative Day. WBA Chair, KellyRadandt, presided.
Financial Report
Treasurer Tom Allen presented the Operations Report. JohnBenjamin and Erica Hill of BMO Trust reviewed the performanceof the WBA Investments.
President’s Report
WBA President Michelle Vetterkind noted that Wisconsin’s newAttorney General Brad Schimel would be a guest at the board'ssocial this evening. April 22 has been set for the next WBA BoardMeeting, to be held in conjunction with the Walker ManagementInstitute in Madison. The association will re-visit its long rangeplan.
On February 1, the WBA’s digital hotline will begin for WBAmembers. A survey about localism was sent to members. It wascompiled from every congressional district in the country. Shereported the WBA executive committee voted to hire DavidSanks to help with sales of NCSA/PEP. This would be acommission-paid position. He has expressed interest. His saleswould be made to new NCSA/PEP clients.
Awards Report
Vice president Baun noted there are 1479 entries in this year'saward competition. Last year there were 1446. Awards' night isMay 2 at the Madison Marriott West. She also reported thestudent seminar is planned for March 7.
Foundation Report
Chair Sanks & President Vetterkind reported on the following:• Fundraising/Donations Individual donations up this year due to
increased outreach.• HOF Plaque Update The WBA Hall of Fame plaques are hanging at
the Milwaukee Hilton City Center. A reception will be held April 23there at 5:30 p.m. Special thanks given to Bill Hurwitz for initiating thismove.
• WBANewsroom.org The WBA News Resource Center (formerly theKidder News Resource Center) has been remodeled and updated byTim Morrissey and Susan Lewandowski. It debuted last week.Morrissey will continue to monitor/update the site.
• Broadcast Legends The Local Broadcast Legends program, with afew changes, was approved. Sanks will work on clarifying/fine-tuningthis prior to implementation.
• News Fellowship Idea Similar to the WBA Foundation meeting earliertoday, there was discussion of an idea to fund a new program: Aconference for news people similar to the Management Institute. Itwould involve up to 16 people per year. The foundation, through apotential donation from a benefactor, would cover expenses excepttravel for the students.
Legislative Report
FederalThe WBA’s DC Trip is set for February 24 and 25. Ed Hinshaw hasresigned as legislative liaison and Don Carmichael has resignedas Federal Legislative Chair. These positions will now becombined (if interested, let Vetterkind know). The executivecommittee will decide from those who express interest(announcement also made at the WBA membership luncheon).
StateBrandon Scholz, WBA state lobbyist, reported the sales taxexemption (Act 346) for broadcasters is in place. However, theDepartment of Revenue is still re-working the language toinclude more specific exemptions, namely transmitters, towersand satellite dishes. We will work on this Technical Fix in theupcoming State Legislative Session, ideally trying to get itadded in the Budget. This will be a focus of tomorrow’s StateLegislative Day/Visits.
Old Business• WBA Mentorship Program JT Koser of the Young Professionals
announced a mentorship program. It would connect veterans inbroadcasting with younger broadcasters. He gave an overview of theprogram that would be evaluated after a year to ascertain whetherto continue.
• WBA Saves The Day This long-time partnership between WBA andthe Red Cross was renewed for another year.
• Engineering Internship Grants Baun noted that since 2009, theWBA engineering internship program has had nine interns (3 havebeen placed). Due to the legalities of more intense scrutiny of intern-ships, moving forward, they would have to be hired as WBAemployees or hired as station employees (vs. just paying thestudents, as has been done previously). Baun will explore an optionto give a scholarship instead of internship. Consequently, theprogram is on hiatus while Baun explores options.
New Business• 2015 Proposed Committee Assignments Vetterkind shared the
2015 proposed committee assignments.• 2015 Slate of Officers Vetterkind pointed out the slate, as indicated
in the Annual Report. • Appointment of At-Large Seats on the WBA Board Chuck
Steinmetz, Richard Wood, Gene Purcell were all re-appointed• Appointment of 4 WBA Board Representatives to the WBA
Foundation Board for one-year terms Kelly Radandt, ScottChorski, Joseph Denk, and Nancy Douglass were appointed
• Re-appointment to the Foundation Board for the seats the WBABoard needs to approve, as determined by the Foundation boardmeeting earlier in the day: Bill Hurwitz, Roger Utnehmer, andLaurin Jorstad re-appointed
Other Business
None
The meeting was held from 2:05 p.m. to 4:50 p.m. and wasattended by 17 board members, along with MichelleVetterkind and Linda Baun from the WBA. There were 3excused absences and one vacant board seat. A quorum waspresent.
Respectfully Submitted by Dick Record, Secretary
WBA Board Holds Meeting inConjunction with Winter Conference
W i s c o n s i n B r o a d c a s t e r | M a r c h 2 0 1 5 11
On February 18, 2015, all 50 State BroadcastersAssociations (including your WBA) joined in filingcomments with the FCC in support of its rulemaking proposal that would amendthe Station Contest Rule to give radioand television stations the option, inlieu of over-the-air broadcasts, ofdisclosing the terms of their stationcontents via their own websites or anyInternet website that is publiclyaccessible.
We argued that giving broadcasters theflexibility to choose between on-air andonline station contest disclosures willbetter enable them to reach and inform their audiences. Wealso pointed out that this flexibility will also bring broadcastlicensees one step closer to regulatory parity with theircable, satellite, and internet competitors, to whom theStation Contest Rule does not apply. We urged theCommission to be careful not to unduly encumber theonline disclosure option. Specifically, we objected to anyrequirement that licensees broadcast the “complete anddirect” website address where contest terms are located
“each time” a licensee makes any mention or reference to astation contest. Rather, we proposed that the new rulerequire the announcement of the website’s home address
(e.g., “wxyz.com”) only when thestation affirmatively promotes thecontest. Additionally, we urged theCommission to refrain from micro-managing stations that choose to postcontest disclosures on the Internetbecause there is no reason for theCommission to depart from its long-standing policy of leaving the mannerof disclosure to the licensee’sdiscretion.
In response to the Commission’sproposal to establish record retention requirements, weargued that since the State Associations agree that stationcontest rules posted online should be available 24/7 duringthe contest, for free, and without any registrationrequirement (subject to technical outages and other forcemajeure events), we saw no reason to adopt retentionrequirements, particularly given that such a requirementwould be better dealt with at the state level.
WBA Joins in Joint Comments Regarding Contest Rules
We argued that givingbroadcasters the
flexibility to choosebetween on-air and
online station contestdisclosures will better
enable them to reach andinform their audiences.
as a whole, the breakdown by category will look surprisingly familiar:
• Overall, the Social and Digital division continues to grow at thefastest pace (15%) with 153 entries total.
• News and Talk Radio is next, growing 6.5% with 362 entries.
• TV, with 526 entries grew by 1.3% and
• Music Radio, which has grown so rapidly in recent years, actually fella few points, down from 454 to 438 entries for a 3.6% loss.
Overall, the contest grew by 2.2%, certainly slowing the growth curveof previous years. And while we’d always like to see the Awardsprogram continue to get bigger, the “issues” associated with a contestthis size also increase with growth. The Awards committee has lookedat growth the last few years; these results are very much in line withour current plans.
The most competitive categories in Social and Digital Media wereOnline Personality, with 20 entries and, with 19 each, Special WebProject and Live On-Site Online Coverage.
In News and Talk Radio, there were 31 entries for Best Feature, 26 forHard News/Investigative and 23 each for Best Radio Show from 9a-5a and Best Interview.
In Music Radio there were an impressive 41 entries for BestCommercial (the most for any category in the entire contest) 36 forBest Humorous Commercial and 32 for Best Morning Show.
In TV (as in News and Talk Radio) there are a great number of stations
AWA R D S C O M M I T T E E Continued from page 1
vying for both the News Operation of the Year and Station of theYear trophies; that results in many stations entering almost everycategory. There are 32 entries for Best Feature, but then there are 17other TV categories with 20 or more. There’s a real battle brewing there!
That you’ve made such a phenomenal success of the WBA Awardsprogram is well-known, but sometimes it is good to look back andcompare. Ten years ago, the previous Awards program had 440 TOTALentries, 219 for TV and 221 for Radio. In 2014 our total entries for RadioALONE reached 800! Look what you’ve done!
The judges are judging (in FOUR different states!)
We each want to win, it is really high stakes!
So get ready to gather, its glad rags for all
May second’s the Gala, We’ll each have a ball.
From the Awards Committee to the entire membership of the WBA,THANK YOU for your support.And THANK YOU to the Awards Committee:
12 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org
Creativity | Tuesday, April 21, 2015
y Explore creativity – What is it? Whatencourages it? What limits it?
y Are you an adaptor or an innovator? Why doeffective organizations need both?
y Complete a self-assessment of your sevenintelligences, each of which can be a creativeasset or an opportunity for development
y Apply your seven intelligences in thecreation of a new broadcasting station
Presented by Robert Shaver, Executive Education,Professor Emeritus, UW-Madison School of Business
Rober Shaver is responsible for the development anddelivery of training in coaching, conflict resolution,creativity, futures, instructional skills, leadership,management of change, motivation, performancemanagement, presentation skills, problem-solving/decision-making, and survey design. His clientsinclude American Bar Association, American Red Cross,Apogee Wausau Group, Aqua-Clem, Caterpillar, CUNAMutual Group, P.H. Glatfelter Paper, Promega, SwissColony, Viking Insurance, and the Wisconsin FarmAgency.
Evening Dinner with group, location to be announced.
Managing Your Stress Before It Manages YouMorning Workshop |Wednesday, April 22, 2015
y Assess your personal stress symptomsy Develop options to minimize your signif-
icant stressors
The Walker Broadcast Management Institutewill be held in Madison, April 21-23, 2015. Enrollment is limited to the first 35 applicants. The Institute fee is $595 for the first two peoplefrom the same company and $400 for each person thereafter from the same company. Aspecial fee of $525 will apply to all applications received before April 1, 2015. Feesinclude the classes and evening presentations, all materials, three nights lodging, daytimemeals and two evening meals.
How to Spring the Time TrapAfternoon Workshop | Wednesday, April 22, 2015
y Analyze key time wastersy Review time management tricks, such as the “Swiss cheese
approach” to large projects
Presented by Deborah Spring Laurel, trainer and consultant in the areas ofworkplace learning and performance improvement for over thirty years. Herworkshops build practical skills using highly participatory activities.
Evening: group dinner and speaker, Steven Rick. Steve is the Chief Economistfor CUNA Mutual Group in Madison, Wisconsin. He also holds a senior lecturerposition with the Economics Department at the University of Wisconsin where heteaches the money and banking, and macroeconomics courses. Steve also serveson the Board of Directors of the University of Wisconsin Credit Union, a $1.9billion financial institution.
Marketing | Thursday, April 23, 2015
y Which should I use: the new marketing or the “tried and true”marketing?
y What does your competition look like from your customer’sperspective?
y How can you manage customer relationships?y How do you balance the price/value equation?y Where does your company’s “perceived quality” come from?
Presented by Linda Gorchels
Just as we routinely upgrade our computer, we must upgrade our internalknowledge systems. Linda has played a role in educational upgrades for over 20years, taking experiences from hundreds of business clients, connecting experi-ences with researched “best practices,” and sharing the insights with managers andexecutives. At the UW-Madison’s Center for Professional and Executive Development,she was both a corporate trainer and a director of the marketing curriculum. Now, asa director emerita, she provides workshops for select clients. She is a blogger,author and “creativity curator” for her own company, Tomorrow’s Mysteries, LLC.
Sign up by April 1, 2015, to get the reduced rate. To register, visit www.wbafoundation.org.
In 2006, the estate of William R. Walker graciously donated funds to endow the WBA Foundation Management Institute. The gift is the largest single contribution ever received by the Foundation.
The Institute is now in its 18th year, having completed its first five, 3-year cycles in 2012. The 2015 Institute marks the third year of another 3-year cycle (although you may join in at any time) and is designed forbroadcast managers and those seeking or being prepared for broadcast management positions.
Foundation Report
2015 WalkerBroadcast
ManagementInstitute
W i s c o n s i n B r o a d c a s t e r | M a r c h 2 0 1 5 13
Foundation Report
WBA Foundation Educational Support Grant Program
GUIDELINES FOR THE 2015 Educational Support Grant ProgramGrant Pool: Up To $10,000 Annually
Number of Grants: Variable within the $10,000 limit
Grant restrictions: Grants can be used for equipment, hardware, software or othermaterials used in teaching in broadcast education programs and/or to promotecareers in broadcasting. The support equipment or materials acquired can be usedin either the classroom or in broadcast facilities. No part of any grant can be used tofund financial support for faculty or support staff.
Matching & Other Participation Requirements: There are no requirements formatching funds under the program, however, the presence of matching funding orthe integration of grant monies in a larger spending program will be taken intoaccount by the WBA Foundation.
Consideration to the WBA Foundation: A regular annual report for a period of atleast 2 years to the WBA Foundation Board regarding the progress of students for 2years after they leave the grantee’s program is requested. Appropriate recognition,in an ongoing fashion, of the WBA Foundation grant is requested and grant applica-tions should include a statement indicating how this will be accomplished.
2015 Deadline: Grant Applications must be received in the WBA Foundation Office, 44 E. Mifflin Street, Suite 900, Madison, WI 53703, by Friday, April 17. Grants will beawarded by July 25 and grant funds may be disbursed upon request any time afterthe awards are announced.
Follow us on Twitter where we showcase the great
work being done in broadcast newsrooms statewide.
You never have to guess.
Know where you can and can’t go.
WBA Newsroom
• Pronunciation guide for Wisconsin cities, towns, villages,and elected officials
• Wisconsin laws and regulations regarding media covering crime scenes, fire, and police emergencies
• How Wisconsin government and courts are set up plusrules and regulations about covering meetings
dd
dd
@WBANewsroom | WBANewsroom.org
Quickly get up to speed on Wisconsin structure.
Know your rights as a reporter/ photographer.
Taking Applications Now!
In 2010, the Wisconsin BroadcastersAssociation Foundation Board ofDirectors created the Educational SupportGrant Program. This program awards up to$10,000 annually to assist non-profit collegeand technical school broadcast educationprograms to acquire equipment, hardware,software, and/or other teaching materialsnecessary to conduct broadcast educationprograms and promote careers inbroadcasting.
We would like to invite communicationseducators to submit grant proposals for 2015and we encourage educators to spread theword about the WBA Foundation’sEducational Support Grant Program.
For 2014, the WBA Foundation Boardapproved five grants totaling $10,935. Theprogram has generated excellent response.Since the inception of the program, theWBA Foundation Board has issued$152,751 in Educational Support Grants.
The Hilton Milwaukee City Center 509 W. Wisconsin Avenue
Thursday, April 23, 2015 5:30 p.m. to 8:00 p.m.
Cost is $50 per person to include a wonderful selection of heavy hors d’oeuvres & drinks (if you choose to give more than $50 per person, the additional amount would be considered a
donation to the WBA Foundation).**Registration for Hall of Fame Members and guest will be complimentary.
We have a block of rooms at the Hilton for that night for $109 per room. The hotel deadline is March 24. Guests may contact the Hilton directly by calling 414.935.5940.Make sure to tell them you are with the Wisconsin Broadcasters Association Reception.
Registration information is available at www.wi-broadcasters.org .
On behalf of the Wisconsin Broadcasters Association Foundation, please join us as we celebrate the dedication of our new Hall of Fame Exhibit.
The location in downtown Milwaukee to display the WBA Hall of Fame is perfect as the biggest hotel in the state represents the best of the best from all over the state. The Hilton hotel in downtown Milwaukee has always been a favorite venue for many radio and television events for decades. In fact, even today a large television tower still
stands atop the hotel. Ben Marcus, the founder of the Marcus Corporation at one time owned and operated several radio stations in Southeastern Wisconsin, Mr. Marcus, and the family have always been a true friend of local, over the air radio. Mr. Marcus was the founder of the Children’s Variety Club of Wisconsin, a major charity that tied
into Wisconsin radio, and television stations for decades.
To have a major wing in a major Marcus hotel displaying the Wisconsin Broadcasters Hall of Fame is a marriage that can only be described as perfect!
Bill Hurwitz – WBA Foundation Board Member
14 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org
W i s c o n s i n B r o a d c a s t e r | M a r c h 2 0 1 5 15
What’s
happened so
far in 2015 at
your station
that should be
held for the
WBAAwards forExcellence
Entries?
Find out more at
wi-broadcasters.org
Wisconsin Broadcasters
Association
Steve EggersErection Manager/Project ManagerMobile: (608) 575-9050
Marshfield/NeillsvilleWCCX-FM, WaukeshaWCFW-FM, Chippewa FallsWCLB-AM, SheboyganWCLO-AM, JanesvilleWCNP-FM, BarabooWCOW-FM, La CrosseWCQM-FM, Park FallsWCSW-AM, Shell LakeWCUB-AM, Manitowoc/
Two RiversWCWI-FM, Adams/FriendshipWCYE-FM, RhinelanderWDDW-FM, MilwaukeeWDEZ-FM, Wausau/
Stevens PointWDGY-AM, HudsonWDLB-AM, MarshfieldWDMO-FM, New RichmondWDMP-AM, DodgevilleWDMP-FM, DodgevilleWDOR-AM, Sturgeon BayWDOR-FM, Sturgeon BayWDRK-FM, Eau ClaireWDSM-AM, Superior
(Duluth, MN)WDUX-AM, WaupacaWDUX-FM, WaupacaWDUZ-AM, Green BayWDUZ-FM, Green BayWDVM-AM, Eau ClaireWEAQ-AM, Eau ClaireWEBC-AM, Superior
(Duluth, MN)WECL-FM, Eau ClaireWEGZ-FM, WashburnWEKZ-AM, Monroe
WEKZ-FM, MonroeWEMI-FM, Appleton/OshkoshWEMP-FM, SheboyganWEMY-FM, Green BayWEQS-FM, La CrosseWERL-AM, Eagle RiverWERN-FM, MadisonWFAW-AM, Fort AtkinsonWFBZ-FM, La CrosseWFDL-AM, WaupunWFDL-FM, Fond du LacWFHR-AM, Wisconsin RapidsWFON-FM, Fond du LacWGBW-AM, Green BayWGEE-AM, Superior
Stevens PointWIGM-AM, MedfordWIIL-FM, KenoshaWISM-FM, Eau ClaireWISS-AM, BerlinWIXK-AM, New RichmondWIXX-FM, Green Bay
WIZM-AM, La CrosseWIZM-FM, La CrosseWJJH-FM, Ashland/Iron RiverWJJO-FM, MadisonWJJQ-AM, TomahawkWJJQ-FM, TomahawkWJMC-AM, Rice LakeWJMC-FM, Rice LakeWJMQ-FM, ShawanoWJMR-FM, MilwaukeeWJOK-AM, Green BayWJQM-FM, MadisonWJUB-AM, PlymouthWJVL-FM, JanesvilleWJYI-AM, MilwaukeeWKBH-AM, La CrosseWKBH-FM, La CrosseWKCH-FM, WhitewaterWKEB-FM, MedfordWKFX-FM, Rice LakeWKLH-FM, MilwaukeeWKLJ-AM, La CrosseWKQH-FM, WausauWKRU-FM, Green BayWKSZ-FM, Green BayWKTY-AM, La CrosseWKZG-FM, Green BayWKZY-FM, AppletonWLBL-AM, AuburndaleWLBL-FM, WausauWLDB-FM, MilwaukeeWLFN-AM, La CrosseWLGE-FM, Sturgeon BayWLIP-AM, KenoshaWLJY-FM, Wisconsin RapidsWLKD-AM, MinocquaWLKG-FM, Lake GenevaWLKN-FM, SheboyganWLMV-AM, MadisonWLMX-FM, AmeryWLST-FM, MarinetteWLSU-FM, La CrosseWLTU-FM, Manitowoc/
Stevens PointWPCA-LP-FM, AmeryWPCK-FM, Green BayWPCN-AM, Stevens PointWPCN-FM, Stevens PointWPFP-AM, Park FallsWPKG-FM,
Marshfield/NeillsvilleWPKR-FM, Appleton/OshkoshWPLT-FM, SpoonerWPNE-FM, Green BayWPVL-AM, PlattevilleWPVL-FM, PlattevilleWPVM-FM, Sturgeon BayWQCC-FM, La CrosseWQDC-FM, Sturgeon BayWQLH-FM, Green BayWQRB-FM, Eau ClaireWQTC-FM, ManitowocWRCO-AM, Richland CenterWRCO-FM, Richland CenterWRDN-AM, DurandWRFW-FM, River FallsWRHN-FM, RhinelanderWRIG-AM, Wausau/
RETIREDTom BolgerTommy Lee BychinskiDale GanskeNathan GoetzMarty GreenJack HackmanDr. Ruane Hill
Ed HinshawEd HutchingsLaurin JorstadPerry KidderDoug KielJack Le DucPaul LeSageJoe LoughlinJesse MixDavid PeschauDavid SanksJim SchuhBob SouthardBernie StrachotaRod SynnesScott M. Trentadue
ASSOCIATEASCAPBMO Global Asset
ManagementBroadcast
Electronics/CommotionBroadcast Management
StrategiesBroadcasters General StoreContinental Electronics
CorporationCriterion Broadcast ServicesDielectric, LLCETP-NEWGodfrey KahnHeartland Video SystemsHoliday VacationsIllinois Center for BroadcastingLeede ResearchMedia InstituteMichael Best & Friedrich LLPMSM Multimedia Sales
MarketingPillsbury Winthrop Shaw
Pittman LLPPritchard Consulting ServicesRadio Advertising BureauRadio Music License
CommitteeRAM SystemsRegional Reps Corp.Resonant ResultsSESACShockley Group, Inc.Society of Broadcast
Engineers, Inc.State Bar of WisconsinThe Capitol GroupThe Museum of Broadcast
CommunicationsWave CommunicationsWeatherTime Radio NetworkWisconsin Army National
