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Status Updates Are the Window to Your Soul

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This presentation was delivered to an audience of 500+ at the Engage 2010 conference in New Orleans, LA on Feb 2, 2010. The presentation was originally entitled "How to discover consumer intent through Social Media" but the "Window to your Soul" seemed to resonate much more powerfully.
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Scott Hoffman Consumer Intent Through Social Media Wednesday, January 27, 2010
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Page 1: Status Updates Are the Window to Your Soul

Scott Hoffman

Consumer Intent Through Social Media

Wednesday, January 27, 2010

Page 2: Status Updates Are the Window to Your Soul

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!"#$%&&'()$"#*$+,-..-&/(,&/0*.1(2+$)+345

Wednesday, January 27, 2010

Page 3: Status Updates Are the Window to Your Soul

In 2009, more data was generated by individuals than in the entire history of mankind through 2008.

Andreas WeigendChief Scientist at Amazon

Wednesday, January 27, 2010

Page 4: Status Updates Are the Window to Your Soul

But which piece of data to follow?

Wednesday, January 27, 2010

Page 5: Status Updates Are the Window to Your Soul

Status update

Wednesday, January 27, 2010

Page 6: Status Updates Are the Window to Your Soul

Evolutionof updates

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Wednesday, January 27, 2010

Page 7: Status Updates Are the Window to Your Soul

monthly clicks from status update URLs.

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Wednesday, January 27, 2010

Page 8: Status Updates Are the Window to Your Soul

!!"#$%#&'(#)*++*$,#)$,-.+/#0121#*,-3%,3-#453%56%3#7$5-*,8#5-6-45#4796-35#6-#+365-#$,:3#73%#;33<1##

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Wednesday, January 27, 2010

Page 9: Status Updates Are the Window to Your Soul

!"#$%&&%'(#)*+*,)#,-.+*/)#-/0#.+120'$#34#$%&&%'(#,(%5,/#6%)%*'0)#'(#7+8/9'':

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!"#$%&''&()$*+,+-*$-./,+0*$1+200+*3$.04$/,5 62&++04

Wednesday, January 27, 2010

Page 10: Status Updates Are the Window to Your Soul

Status updates are personal

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!"!#$%&"'()**+,$-.,/01234$(!5$--)63$.-$789&+5

Wednesday, January 27, 2010

Page 11: Status Updates Are the Window to Your Soul

and in real time

Wednesday, January 27, 2010

Page 12: Status Updates Are the Window to Your Soul

!""#$%"&'(')$*+,,-./$01"2*$*"$),*$*3,$#45$.*4&*,#6$7,+$5,4&8$',+$9"18$',+$+"&:"2*$&"2*(',6;,4#5$<"&$%5$',+$4''"('*(')6$=,4>,/

Wednesday, January 27, 2010

Page 13: Status Updates Are the Window to Your Soul

Status updates tell about lifestyle

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Wednesday, January 27, 2010

Page 14: Status Updates Are the Window to Your Soul

Status updates are the window to our soul

[email protected]: @cliqology

Wednesday, January 27, 2010


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