Staying Human in Emerging Technology

Tracy Rolling tracy.rolling@gmail.com @trixolina

Think negative

The first footsteps are always followed

2010 20102007 2012

October 2001November 1999

The impact of a bad design decision can slow adoption of new technology

The first portable MP3 Player

The first portable MP3 Player Sony Discman portable CD player

The power of the status quo is great

apple.com 1997

The Mobile device is not the “front end”

You are not the user Your certainties are assumptions Most of what you think you know is not useful The answers you discover today will be wrong a year from now if you’re lucky

You are not the user Your certainties are assumptions Most of what you think you know is not useful The answers you discover today will be wrong a year from now if you’re lucky

You are not the user Your certainties are assumptions Most of what you think you know is not useful The answers you discover today will be wrong a year from now if you’re lucky

You are not the user Your certainties are assumptions Most of what you think you know is not useful The answers you discover today will be wrong a year from now if you’re lucky

How do you talk to users when the technology you work with

barely exists?

Learn from other people’s mistakes

Look at Industrial applications

Find some humans and

test test test

Look behind your own front door

Build something tangible

Think negative Know nothing Talk to humans Build something Test everything

Thank you.

Tracy Rolling tracy.rolling@gmail.com @trixolina