STEAL ME - WestJet Magazine...WELCOME TO WESTJET Media& Marketing Solutions 100, 1900 - 11th Street...

INFORMATIVE ENTERTAINING FOR EVERYONE

STEAL

ME

WESTJETMAGAZINE.COM

W E L C O M E T O W E S T J E T

Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca

2016 MEDIA KITWESTJETMAGAZINE

[email protected]

Just as WestJet connects travellers to more than 100 destinations across the globe, WestJet Magazine connects your brand to the intelligent, inquisitive and influential

audience of high-flyers seeking the best the world has to offer.



[email protected]

R E A DY T O S OA R

*BY

CA

NA

DIA

N B

USI

NES

S M

AG

AZI

NE,

201

5, 2

014,

201

3, 2

012

Passion. Positivity. A friendly portal to a big, exciting world. WestJet has put people at the forefront since 1996, when its first aircraft took flight and its dream

took root. Today the airline flies to more than 100 destinations. It’s become one of Canada’s greatest success stories, and was named one of the country’s top-three brands*. WestJet Magazine, the editorial

arm of this growing airline, expresses these values with informative, inspiring stories that bring the wonders of the world within reach.

CUBA

HAWAII

SCOTLAND

CANADACOSTA RICA



[email protected]

Destinations, product reviews, itineraries, insider perspectives, shopping and dining— WestJet Magazine, along with its website and bi-monthly newsletter, is the storytelling medium

of one of North America’s most beloved and respected travel brands. With spectacular photography, engaging design and expertly told stories,

WestJet Magazine is a trusted resource for travellers seeking destination ideas, product recommendations and inspiration for doing, seeing and being more.

O N E -S T O P W O R L D

Marc the frequent business traveller

Marc works in an extremely fast-paced and demanding

environment, travelling often to meet clients in Toronto and New York. He books his own tickets, so he wants an easy booking

experience that earns him travel rewards and offers plenty of scheduling options, minimal

time in-transit and fee-free flight changes.

“Time is money.”



[email protected]

AUDIENCE

Helenthe fairly frequent leisure traveller

Helen is an active senior who loves to travel with her husband. Experienced flyers, they conduct

thorough Internet research on their travel options with an eye to price and good, friendly service. They

prefer destinations where they can pursue hobbies like ballroom dancing,

golf and photography. “Well honey, where should

we go this time?”



[email protected]

AUDIENCE

Roger the occasional business traveller

An IT manager in the telecom industry, Roger travels both for

business and for pleasure. When he travels for work, he’s looking for convenient, direct flights that minimize travel time. When he goes on vacation with his wife, he’s willing to pay for a Plus up-grade. He’s a member of several

travel reward programs“Smooth, simple and

satisfying.”

Michelle the family traveller

This busy teacher is raising a young family. Once an avid trav-eller, these days she flies to visit family in Nova Scotia and take sunny breaks every few years.

She’s willing to research for seat sales and specials—but she

prefers to purchase from friendly, helpful brands that make the ex-perience simple and reassuring.

“Just make it easy.”

ABBOTSFORD

NANAIMO

FORT ST. JOHN

COMOXVANCOUVER

PR INCE GEORGE

TERRACE

WHITEHORSE

CALGARYKAMLOOPSKELOWNA

PENTICT ION

EDMONTON

FORT MCMURRAY

YELLOWKNIFE

GRAND PRAIR IE

BRANDON

SASKATOON

REGINAWINNIPEG

CHARLOT TETOWN

SYDNEYKITCHENER-WATERLOO

WINDSORCHICAGO

DALLAS -FORT WORTH

HOUSTON

L AS VEGAS

PHOENIX

PALM SPR INGS

LOS ANGELES

SAN FRANCISCO

SAN DIEGO

DUBL IN

GL ASGO

LONDON

W

CANCUN

COZUMEL

VARADEROSANTA CL ARACAYO COCOHOLGUIN

NASSAU

FREEPORT FORT LAUDERDALE MIAMI

ANTIGUA & BARBUDAST MAARTEN/ST.MARTIN

ST. LUCIA (HEWAHORRA)K INGSTON

MONTEGO BAY

L A ROMANAPUNTA CANASAMANA

SAN JUANPUERTO PL ATA

TURKS AND CAICOS (PROVIDENCIALES )

CURACAOARUBA

COSTA R ICA (L IBER IA )

IXTAPA/Z IHUATANEJO

MANZANILLOPUERTO VALL ARTA

MAZATL AN

BERMUDA

GRANDCAYMAN

BRIDGETOWNPORT OF SPAIN

ORL ANDO

NEW YORK (LAGUARDIA & J FK )

MYRTLE BE ACH

FORT MYERSTAMPA

TORONTO

LONDON

HALIFAX

MONCTON

QUEBEC C ITY

THUNDER BAY

DEER LAKE /CORNER BROOK

ST. JOHN’SGANDERMONTRE AL

OT TAWA

NASHVILLE

V ICTORIA

CABO SAN LUCA S

ORANGE COUNTY-ANAHEIM

HAMILTON

LORETO

BOSTON

SARASOTAWEST PALM BEACH

MERIDA

HUATULCO

SAN JOSE

Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca [email protected]

CANADAAbbotsford Brandon Calgary Charlottetown Comox Deer Lake/Corner Brook Edmonton Fort McMurray

Fort St. John Gander Grande Prairie Halifax Hamilton Kamloops Kelowna Kitchener – Waterloo London Moncton Montréal

Nanaimo Ottawa Prince George Quebec City Regina Saskatoon St. John’s Sydney Terrace Thunder Bay Toronto Vancouver

Victoria Whitehorse Windsor Winnipeg Yellowknife

U.S.ABoston Chicago Dallas-Fortworth Fort Lauderdale Fort Myers Honolulu Houston Kona Kauai (Lihue) Las Vegas Los Angeles

Maui (Kahului) Miami Myrtle Beach Nashville New York (LaGuardia & JFK) Orlando Orange County-Anaheim

Palm Springs Phoenix San Diego San Francisco Sarasota Tampa West Palm Beach

INTERNATIONALAntigua and Barbuda Aruba Bermuda Bridgetown, Barbados Cabo San

Lucas, Mexico Cancun, Mexico Cayo Coco, Cuba Costa Rica (Liberia) Cozumel, Mexico Curacao Dublin, Ireland Freeport, Bahamas

Grand Cayman, Cayman Islands Glasgow, Scotland Huatulco, Mexico Holguin, Cuba Ixtapa/Zihuatanejo, Mexico, Kingston, Jamaica

La Romana, Dominican Republic London, England Loreto, Mexico Manzanillo, Mexico Mazatlan, Mexico Merida, Mexico Montego Bay, Jamaica Nassau, Bahamas Port of Spain, Trinidad + Tobago Puerto

Vallarta, Mexico Punta Cana, Dominican Republic Puerto Plata, Dominican Republic San Juan, Puerto Rico St. Lucia (Hewanorra) Samana,

Dominican Republic San Jose, Costa Rica Santa Clara, Cuba St. Maarten/St. Martin, Netherlands Antilles Turks & Caicos (Providenciales)

Varadero, Cuba

CODE-SHARE PARTNERSAmerican Airlines Air France British Airways Cathay Pacific

China Eastern China Southern Delta Airlines Japan Airlines KLM Korean Air Qantas

2016 MEDIA KIT

KAUAI ( L IHUE )

HONOLULU

MAUI (KAHULUI )

KONA

100+DESTINATIONS

3,000+FLIGHTS PER WEEK

WESTJETMAGAZINE

DESTINATIONS

AUDIENCE

WES

TJET

GU

EST

PAN

EL, 2

015.

WES

TJET

AN

NU

AL

AIR

TRA

VEL

LERS

SU

RVEY

, DEC

EMBE

R 20

14. W

ESTJ

ET G

UES

T PA

NEL

SU

RVEY

, AU

GU

ST 2

015.

WES

TJET

VA

CAT

ION

AN

D M

ARK

ET P

ROFI

LE S

TUD

Y, JU

NE

2015

. 201

5 G

OO

GLE

AN

ALY

TIC

S W

ESTJ

ETM

AG

AZI

NE.

CO

M

85%HAVE

POST-SECONDARY EDUCATION

WESTJET RATED

HIGHEST IN SATISFACTION

AMONG CANADIAN LEISURE FLYERS

60%CHOOSE

HOTELSAND RESORTS

20%CHOOSE

CONDOSAND VACATION

RENTALS

AFFLUENTCURIOUSINFLUENTIAL LOYAL PRACTICAL

48 AVERAGE AGE

78%TRAVEL TO RELAX

63%TRAVEL FOR SIGHTSEEING

34%TRAVEL FOR FAMILY

ADVENTURES

ADVENTUROUS

2016 MEDIA KIT


PRINT: MAGAZINE

WESTJETMAGAZINE

[email protected]

AUDIENCE

OF WESTJET GUESTS ARE

LEISURETRAVELLERS

WHO TYPICALLY FLY

3.1xEACH YEAR

49%

EARN MORE THAN $80K

IN HOUSEHOLD INCOME EACH YEAR

2/3

WESTJETTRAVELLERS MAKE

VACATIONS A FINANCIALAND LIFESTYLE

PRIORITY

WESTJETTRAVELLERS ARE

SEEKING ESCAPES,ADVENTURES AND

INDULGENCES

t

30%MALE

DESKTOP

71%MOBILE & TABLET

29%

GENDERDEVICE AGE ENGAGEMENT

18-24

25-34

35-44

45-54

55-64

65+

70%FEMALE

2016 MEDIA KIT


WEB: WESTJETMAGAZINE.COM

6%

19%

15%

26%

26%

10%

WESTJETMAGAZINE

AUDIENCE

INTERESTSSPENDING POWER

ON AVERAGE, WESTJET GUESTS RESEARCH VACATION

TRAVEL PLANS

56 DAYSBEFORE BOOKING

76% OF WESTJET GUESTS FIND

VACATION INFORMATION ON THE INTERNET, AND

WESTJET GUESTS VISIT WESTJETMAGAZINE.COM

5.4 TIMES/YEAR (DOUBLE THE INDUSTRY AVERAGE)

WESTJETMAGAZINE.COM VISITORS ARE INTERESTED IN62%

OF ONLINE VISITORS ARE

45+ WITH DISPOSABLE

INCOME FOR SHOPPING,

FOOD/COOKING, ENTERTAINING AND

HOME DECOR. SHOPPINGFOOD AND DRINK

TRAVEL ART AND ENTERTAINMENT

WES

TJET

GU

EST

PAN

EL, 2

015.

WES

TJET

AN

NU

AL

AIR

TRA

VEL

LERS

SU

RVEY

, DEC

EMBE

R 20

14. W

ESTJ

ET G

UES

T PA

NEL

SU

RVEY

, AU

GU

ST 2

015.

WES

TJET

VA

CAT

ION

AN

D M

ARK

ET P

ROFI

LE S

TUD

Y, JU

NE

2015

. 201

5 G

OO

GLE

AN

ALY

TIC

S W

ESTJ

ETM

AG

AZI

NE.

CO

M

2016 MEDIA KIT


WESTJETMAGAZINE

54%MALE

ENGAGEMENTGENDERAGE

18-24

25-34

35-44

45-54

55-64 64+

46%FEMALE

DIGITAL ISSUE

27%

12%

34%

6%6%

16%

82% OF WESTJET GUESTS

OWN SMARTPHONES AND ENGAGE WITH SOCIAL MEDIA,

WHERE THEY FIND TRAVEL IDEAS AND INFO, AND

CONNECT WITH FAVOURITE BRANDS.

TRAVELLER NEWSLETTER

245% GROWTH FROM JANUARY 2015 TO DECEMBER 2015

AUDIENCE

WES

TJET

GU

EST

PAN

EL, 2

015.

WES

TJET

AN

NU

AL

AIR

TRA

VEL

LERS

SU

RVEY

, DEC

EMBE

R 20

14. W

ESTJ

ET G

UES

T PA

NEL

SU

RVEY

, AU

GU

ST 2

015.

WES

TJET

VA

CAT

ION

AN

D M

ARK

ET P

ROFI

LE S

TUD

Y, JU

NE

2015

. 201

5 G

OO

GLE

AN

ALY

TIC

S W

ESTJ

ETM

AG

AZI

NE.

CO

M

FEBRUARY 2016 | WESTJETMAGAZINE .COM22

SWEET S TAYS

SEEK

Full of personality and devoid of doilies, these B&Bs make the most romantic of out-of-town love nests. We went all over the map—literally—to find the perfect spots for poets, wine-lovers and free spirits.

THE URBAN COWBOY, BROOKLYNAdventurous urbanites check into The Urban Cowboy in Brooklyn. This Williamsburg town-house, with its exposed joists and brick walls and its weathered wide-plank floors, has been decked out with pioneer essentials such as a potbelly stove, Adirondack wooden bed frames and cozy Native American blankets. While each of the five rooms has its unique charms, the Lion Master Den with pillowtop king bed and overhead rain shower is geared more toward luxe-lovers, while the Kanoono Cabin, with its antler chandelier and wood-panelled walls, will appeal to happy-camper types. A hot tub in the backyard means more chance to unwind à deux. At breakfast time, guests congregate on the parlour floor for strong coffee, freshly baked pastries and artisan bagels. (urbancowboybnb.com) —Valerie Howes

WILD AT HEART

NUMBER 31, DUBLIN“When I die, Dublin will be written into my heart,” wrote James Joyce. Write Ireland’s capital into your love story this Valentine’s Day with Number 31 as home base. Designed by Frank Lloyd Wright student Sam Stephenson, this Dublin guesthouse, tucked away on a peaceful lane, lets the lovestruck evade nearby city-centre bustle. While Number 31 is steps from St. Stephen’s Green, the property’s lush garden is an Eden in its own right. You’ll feel like spoiled houseguests in the pretty Georgian townhouse or the adjoined modernist mews with their mid-century modern art-filled suites and sunken lounge with funky black leather sofas around an open fire. For breakfast, feast on homemade soda bread, jams, glistening Irish sausages or traditional kippers with hot-off-the-skillet po-tato cakes. (number31.ie)

C ITY SOLACE

ANGELINE’S INN, ONT.In Bloomfield, Ont., in the heart of Prince Ed-ward County’s wine country, couples can revel in the labour of love that is Angeline’s Inn. This 16-room, family-owned inn was transformed by its 20-something co-owner Alexandre Fida—who studied interior design in Florence and Toronto—with a blend of local thrift store curiosities, antiques rescued from yard sales and artworks curated from the community’s painters and sculptors. For extra privacy, you can book one of the properties set apart from the main house: a high-ceilinged coach house loft with mezzanine, a recently transplanted 19th-century log cabin or a cozy alpine chalet. The buffet breakfast showcases Prince Edward County’s local bounty—think sticky black pep-per molasses bacon, crispy hash browns and scrambled eggs with fresh herbs. (angelines.ca)

COUNTRY QUIRKY

MADE WITH LOVEB E D & B R E A K FA S T P E R F E C T I O N

THE U

RBAN

CO

WBO

Y PH

OTO

BY

LYO

N PO

RTER

seekSeek is a traveller’s go-to resource on what to see, where to stay and what to buy in the WestJet universe. Targeted at travellers with a range of tastes, budgets and ambitions, this section covers everything from gear to getaway ideas, luxury resorts to glamping, business travel to family vacations. Travellers depend on Seek for inspiration and trustworthy tips as they embark on new adventures.

stayEach month we shine the spotlight on three notable properties in the WestJet universe, ranging from budget to luxury, family-friendly to kid-free, urban to island-based. All featured properties have been experienced personally by one of WestJet Magazine’s contributing writers, so the advice, impressions and reviews are authentic, up-to-date and accurate.

roamA destination guide packed with on-the-ground advice, Roam includes tips from seasoned travellers and locals with the best ideas and recommendations for exploring new places in the WestJet universe. Specific, practical and appealing, Roam highlights adventure, relaxation, great food and great finds, while providing every traveller’s must-haves: inspiration and a sense of direction.

EVERY MONTH IN WESTJET MAGAZINE

feastFeast celebrates food and drink throughout the WestJet universe, from the curious histories of cocktails and spirits to interviews with high-profile chefs, food trends and local cuisine. With its focus on the most interesting dishes, flavours and traditions, Feast appeals to destination diners, food-curious travellers and people seeking amazing meals in unfamiliar places.

drink upThis popular piece—equal parts in-vestigation and inspiration—is one of the highlights of the Feast section.Showcasing the newest trends in wine and spirits without overlooking the classics, Drink Up searches the WestJet universe for the best regional variations and local versions of drinks. It’s a fascinating and informative take on imbibing that’s a must-read for food lovers, hosts and bon vivants.



CONTENTS


2016 MEDIA KIT

LIN

EUP

SUBJ

ECT

TO C

HA

NG

E

WESTJETMAGAZINE

2016 EDITORIAL

CALENDARJanuaryWHERE TO GO IN 2016The best places to go and events to experience in 2016, including “must-visit” destinations with special events, notable anniversaries, new resorts and emerging culinary scenes.Plus: A seasoned Cuba traveller’s guide to the island’s natural and cultural gems.Booking deadline: Nov 17, 2015

FebruaryTHE ROMANCE OF TRAVELTop picks to celebrate the month of love, with quiet sunset walks, couples’ spa retreats, and inspiration for romantic escapes and experiences across the WestJet universe. Plus: A guide to affordable, kid-friendly, unforgettable family adventure in Costa Rica.Booking deadline: Dec 14, 2015

MarchTHE NEW FAMILY TRAVELA look at the multigenerational travel trend and its transformative, unexpected and educational possibilities, from family-friendly surf camps in Maui to exploring family roots in Scotland.Plus: Art, wine, ethnic neighbourhoods and hole-in-the-wall eats in Central Florida.Booking deadline: Jan 15, 2016

AprilTHE BEST OF GOLFWestJet Magazine’s annual round up of unforgettable golf getaways in some of WestJet’s most enticing destinations, with course re-views, customized trip ideas and insider tips from experts. Plus: Las Vegas itineraries for foodies, families, art lovers and outdoor enthusiasts.Booking deadline: Feb 15, 2016

MayGREAT CANADIAN ADVENTURESSome of the best places to hike, cycle, climb, paddle, run, rappel, fish and more in Canada’s vast and varied landscape this summer, from classic spots to lesser-known locales.Plus: A range of experiences, from spas to theme parks, in crowd-pleasing Southern California.Booking deadline: March 17, 2016

JuneSUMMER IN THE CITIESThe best of summer in Canada’s largest cities including Toronto, Vancouver, Montreal, Ottawa and Calgary, with world-class festivals, outdoor concerts, bustling green spaces and perfect patios.Plus: Adventures that get you fit, like kayaking off Kauai and cycling Quebec’s Green Route.Booking deadline: April 15, 2016


2016 MEDIA KIT

JulyHOW TO DO CANADA RIGHTIn anticipation of Canada’s 150th birthday, a tongue-in-cheek breakdown of places to see and things to do before you can call yourself a true Canadian. Lake Louise selfie, anyone?Plus: Exploring the lesser-known islands of New York City, like City Island and Liberty Island. Booking deadline: May 18, 2016

AugustTHE FOOD ISSUERoam the current culinary landscape to find the most mind-bending, eye-opening and palate-awakening dishes, drinks, food festivals and markets across the WestJet universe.Plus: A paradise for shoppers, beachgoers and food lovers — the island of St. Maarten/St. Martin.Booking deadline: June 15, 2016

SeptemberTAKING CARE OF BUSINESSStaying connected in North America’s business hubs with apps and gadgets, products and services, and cutting-edge amenities at airports, hotels, restaurants and rental companies. Plus: Living like a local away from the crowds and under the radar in beautiful Hawaii.Booking deadline: July 19, 2016

OctoberSHOULDER SEASON GETAWAYSA look at the great deals, sparse crowds and near-perfect weather a carefully timed shoulder season vacation offers in some of North America’s best-loved destinations, from Banff to Boston. Plus: Itineraries for island-hopping adventures in the Caribbean.Booking deadline: Aug 19, 2016

NovemberTHE SHOPPING GUIDETips and suggestions from globe-trotting tastemakers, well-known designers and professional shoppers on finding the best shopping experiences that await in the WestJet universe.Plus: Four distinctive one-week itineraries for four different destinations in Mexico.Booking deadline: Sept 20, 2016

DecemberWILD WINTER ADVENTURESA guide to the very best adrenaline-pumping adventures to try in North America’s winter playground destinations, including climbing frozen waterfalls, heli-skiing, biathlon excursions and more. Plus: Find distinctive souvenirs from across the WestJet universe in the annual Gift Guide.Booking deadline: Oct 17, 2016

LIN

EUP

SUBJ

ECT

TO C

HA

NG

E

WESTJETMAGAZINE

2016 EDITORIAL

CALENDAR

DEADLINES SUBJECT TO CHANGE

ISSUE SPACE MATERIAL AVAILABLE

JANUARY2016 NOV17 NOV24 JAN1

FEBRUARY2016 DEC14 DEC21 FEB1

MARCH2016 JAN15 JAN22 MAR1

APRIL2016 FEB15 FEB22 APR1

MAY2016 MAR17 MAR24 MAY1

JUNE2016 APR15 APR22 JUN1

JULY2016 MAY18 MAY25 JUL1

AUGUST2016 JUN15 JUN22 AUG1

SEPTEMBER2016 JUL19 JUL26 SEP1

OCTOBER2016 AUG19 AUG26 OCT1

NOVEMBER2016 SEP20 SEP27 NOV1

DECEMBER2016 OCT17 OCT24 DEC1

DOUBLE PAGE SPREAD (DPS)

ADSHAPES

1/32/3

1/61/3

1/2

FULL PAGE(NO BLEED)

A QUARTER OF WESTJET GUESTS HAVE TAKEN A COPY OF THE INFLIGHT PUBLICATION

ALONG WITH THEM AFTER LANDING.

DEADLINES


2016 MEDIA KIT

1/2 DOUBLE PAGE SPREAD

WESTJETMAGAZINE

PRINT

1/2 DOUBLE PAGE SPREAD

1/32/3

1/61/3

1/2

FULL PAGE(NO BLEED)


2016 MEDIA KIT

REQUIREMENTS• Images 400 dpi at 100% for print• Images/graphics should not use any

form of compression, including .jpeg compression, .jpeg encoding and LZW compression

• CMYK format• Only press-ready PDFX1-A accepted

• Bleed must extend 1/4” on each side for FPC & DPS. 1/2 DPS should have 1/4” bleed on sides and bottom only

• All other ads require a defining border

• Ink density levels must not exceed 300%

• RedPoint cannot guarantee 100%

colour accuracy• RedPoint is not responsible

for inaccurate information on advertisements

RECOMMENDED SPECIFICATIONS• Place live area a 1/2” in from the

trim size NOTE: Double Page Spread

ads will lose a minimum of 1/2” of

image in the middle to perfect binding.

We recommend a 1” wide live area

down the middle of these ads.

• Use a “rich black” (except for text below 24 point) Suggested: C 20% M 20% Y 20% K 100%

FILE DELIVERY

• Press-ready PDFX-1A are to be uploaded to addirect.sendmyad.com

• Must include company name, publication, and issue in the file name

CONTACTSales Traffic Coordinator T: 403-781-1782 [email protected]

Automatic confirmations will be sent to the sender and publisher.

TM

Upload.Check.Send

TRIM AREA 8.25 x 10.75

LIVE AREA 7.25 x 9.75

BLEED AREA 8.75 x 11.25 1/4" each side, top and bottom

FULL PAGE WITH BLEED (SEE DIAGRAM) 8.75 X 11.25

Trim area 8.25 x 10.75

Live area 7.25 x 9.75

DOUBLE PAGE SPREAD WITH BLEED 17 X 11.25

Trim area 16.5 x 10.75

Live area: left hand 7.25 x 4.75

Live area: right hand 7.25 x 4.75

2/3 VERTICAL 4.75 X 9.75

1/2 HORIZONTAL 7.25 X 4.75

1/3 SQUARE 4.75 X 4.75

1/3 VERTICAL 2.25 X 9.75

1/6 VERTICAL 2.25 X 4.75

WIDTH HEIGHT

WESTJETMAGAZINE

DOUBLE PAGE SPREAD (DPS)

Note: at least a 1/2” of image will be lost in the middle due to perfect binding. We recommend leaving a 1” live area.

PRINT PRODUCTION SPECS

PRINT

WEBSITE MATERIALDUEDATES CREATIVESUPPORT CREATIVE SUPPLIED WITH URL

LEADERBOARD $25CPM 7businessdaysprior 10businessdaysprior

BIGBOX $25CPM 7businessdaysprior 10businessdaysprior

DOUBLEBIGBOX $40CPM 7businessdaysprior 10businessdaysprior

COMPANIONADS $45CPM 7businessdaysprior 10businessdaysprior

HOMEPAGETAKEOVER Pleaseinquire 7businessdaysprior 10businessdaysprior

FEATUREDPARTNER $1,500/month 7businessdaysprior 10businessdaysprior

SMALLRECTANGLE&ADVERTORIAL $2,000/month 7businessdaysprior 10businessdaysprior

SOCIALMEDIA(LIMITEDPERINVENTORY)

SPONSOREDFACEBOOKPOST Pleaseinquire 3businessdaysprior 5businessdaysprior

SPONSOREDTWEET(COPYONLY) Pleaseinquire 3businessdaysprior 5businessdaysprior

TRAVELLERNEWSLETTER

LEADERBOARD $275or4weeks/$1,000 3businessdaysprior 5businessdaysprior

BIGBOX $275or4weeks/$1,000 3businessdaysprior 5businessdaysprior

FEATUREDPARTNER $325or4weeks/$1,200 7businessdaysprior 10businessdaysprior

BUSINESS FLYERS ARE SIGNIFICANTLY MORE LIKELY TO READ MAGAZINES ONLINE, AND 75%

OF TRAVELLERS CARRY A MOBILE DEVICE ON BOARD WHEN THEY FLY.



WESTJETMAGAZINE

DIGITALDEADLINES

STANDARD LEADERBOARDA large, prominent banner centred at the top of the page. Expandable accepted. 728w x 90h pixels

COMPANIONReinforce your message by occupying the two top spots. 1 Leaderboard and 1 Big Box

STANDARD BIG BOXSometimes called a medium rectangle, the Big Box offers prominence and creative potential. Expandable accepted. 300w x 250h pixels

HOMEPAGE TAKEOVEREliminate competition by taking possession of every available space on the page. 1 leaderboard and 3 Big Boxes (homepage only, 3 day duration)

REQUIREMENTS • Max file size 40kb, RGB, 72 dpi, .jpeg,

.png, .gif, HTML5 or .swf• Third-party server accepted• .swf ads need to have URL links

in file

• No sound• Please include URL separately with

file submission if not .swf file• Include a 1-point stroke around the

edge of the ad• Software that monitors and sends

information about computer usage to a remote computer or server without the knowledge or approval of the user (i.e. spyware) is not permitted

• Client must include flash video (.flv

or .fla if built into flash files)• Client is allowed to send in working

files• Client must ensure ‘click-through

tags’ are correctly built and working

RECOMMENDATIONS Maximum 25 words and minimum 12-point font for legibility on leader-board and big box adsNot all platforms support Flash. We recommend HTML5

CONTACT Digital Traffic CoordinatorT: 403-232-7717 E: [email protected]

FOR MORE INFORMATION ON ALL DIGITAL PRODUCTS PLEASE VISIT WESTJETMAGAZINE.COM/ONLINE-ADVERTISING

FEATURED PARTNERPlace your story where readers’ eyes go first — in the editorial stream on our homepage and throughout 80% of the website plus one customized landing page:

• Logo — 72 dpi, 200 pixels square, acceptable formats: .jpeg, .png, .gif

• Headline copy (up to 60 characters) • Brief introductory summary (one sentence, up to 75

characters)• Up to 3 images at 72 dpi, 712w x 534h pixels, acceptable

formats: .jpeg, .png, .gif• Edited body copy (up to 500 words) — copy should

mimic the style and voice of editorial on site• Social media links, web URL, address, phone number,

hours and pricing

Editorial guidelines require “Featured Partner” to be added.

ADVERTISING FEATUREIncludes a small rectangle (300w x100h pixels) and a landing page:

• Material required is the same as Featured Partner• HTML5 Video may be accommodated

Editorial guidelines require “Advertising Feature” to be added.



DIGITAL PRODUCTION SPECS

INFLIGHT OPPORTUNITIES

PLACE YOUR BRAND IN A PRIME POSITION ON EACH SEATBACK SCREEN, AND CONNECT WITH AN

ENGAGED, GLOBETROTTING WESTJET AUDIENCE AS PART OF THE INFLIGHT ENTERTAINMENT.

WESTJETMAGAZINE

STATIC BILLBOARD• 7-secondstaticbillboards• Rotatepriortosatellitesystemengagement• Appearingonmapchannelthroughoutflight• Approximately66millionimpressionsamonth

STORED CONTENT• Storedcontent:Fullvideoadupto3minuteslong,

appearinginbetweenmovies,showsandotheradsonanyofthe4channelsofstoredcontentonboardour93aircraftequippedwiththeLTVplatform

• Approximately525,000to700,000impressionsamonth

LIVE DATE SPACE MATERIALS SPACE MATERIALS

JUNE 2016 APR 08 APR 15 APR 04 APR 11

JULY 2016 MAY 06 MAY 13 MAY 06 MAY 13

AUGUST 2016 JUN 06 JUN 13 JUN 06 JUN 13

SEPTEMBER 2016 JUL 08 JUL 15 JUL 04 JUL 11

OCTOBER 2016 AUG 08 AUG 15 AUG 08 AUG 15

NOVEMBER 2016 SEP 08 SEP 15 SEP 05 SEP 12

DECEMBER 2016 OCT 10 OCT 17 OCT 10 OCT 17

STATIC BILLBOARD STORED CONTENT

*AVAILABLE UNTIL DECEMBER 31, 2016. CONTACT YOUR ACCOUNT REPRESENTATIVE FOR FULL DETAILS AND SPECIFICATIONS

SPACE AND MATERIAL DEADLINES*

ROADBLOCKS• Roadblocks:15-30seconds,playingatthe

beginningoftheflight.• TheLTVplatformincludes24channelsofliveBell

satelliteTV,1mapchanneland4channelsofstoredcontent

NAPKINSTobequotedseparately.Please contact your Account Executive.

WestJet Connect is an inflight entertainment system that connects WestJet guests to satellite Internet, streaming

movies and TV through mobile devices and laptops.

*CONTACT YOUR ACCOUNT REPRESENTATIVE FOR FULL DETAILS. FOR MATERIAL DEADLINES, PLEASE REFER TO STORED CONTENT MATERIAL DEADLINES ON PREVIOUS PAGE.

REACH WESTJET GUESTS IN 2017 WITH THE NEW WESTJET CONNECT TRAVEL/DESTINATION

VIDEO, A 30-SECOND TO 3-MINUTE VIDEO IN THE DESTINATION/TRAVEL SECTION OF THE

ENTERTAINMENT SYSTEM*.

WESTJETMAGAZINE

WESTJET CONNECT

1.4 MILLION

NUMBER OF TIMES THE WESTJET CONNECT

APP HAS ALREADY BEEN DOWNLOADED

WestJet Connect is available now on most routes. WestJet guests get connected by

downloading the free WestJet Connect app.

Connect your brand with one of Canada’s top employers, with an award-winning corporate culture and an unsurpassed reputation for customer service. Get your products and services

noticed where WestJet travellers go to find advice, make spending decisions and be inspired— WestJet Magazine and westjetmagazine.com.

2015 10 Most-Admired Corporate Cultures for the sixth consecutive year(Waterstone Human Capital)

2015 Top three brands in Canada for the fourth consecutive year(Canadian Business magazine)

2015 Best Employers in Canada(Aon Hewitt)

TM

Upload.Check.Send


2016 MEDIA KIT

WESTJET MAGAZINE

c/o REDPOINT MEDIA & MARKETING SOLUTIONS

100, 1900 - 11th Street SE, Calgary Alberta T2G 3G2

T: 1-877-963-9333 ext 0

F: 403-240-9059

[email protected]

westjetmagazine.com/advertise

GENERAL ADVERTISING

INQUIRIES

WESTJETMAGAZINE

CONTACT

Date post:	20-Aug-2020
Category:	Documents
Upload:	others
View:	0 times
Download:	0 times

STEAL ME - WestJet Magazine...WELCOME TO WESTJET Media& Marketing Solutions 100, 1900 - 11th Street...

Documents