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Steal this Idea Create Smart Microsites to Increase Traffic Adam Johnson VP of Marketing Visit Saint Paul @MayorGatsby
Steal this IdeaCreate Smart Microsites to
Increase TrafficAdam Johnson
VP of MarketingVisit Saint Paul@MayorGatsby
What’s the Goal?
We want to gain more web traffic, save money and provide hyper local
information to visitors of major national & international events
Example 1: Red Bull Crashed Ice
Example 1: Red Bull Crashed Ice
Example 1: Red Bull Crashed Ice
Example 1: Red Bull Crashed Ice
Monthly page views RBCI page views % of Traffic
Feb-16 133,935 27,408 20%Jan-17 158,172 48,922 30%
Jan-18 216,246 44,430 20%*
Totals 508,353 120,760 23%
*Super Bowl spiked traffic
Example 2: Wells Fargo WinterSkate
Example 2: Wells Fargo WinterSkate
Example 2: Wells Fargo WinterSkate
Example 2: Wells Fargo WinterSkate
Winter 16 519531 70117 13%
Winter 17 588996 56998 9%
winter 18 673691 71,298 10.50%
Totals 1782218 198413 11%
Example 2: Wells Fargo WinterSkate
