STEP- Platform dedicated to eliminating the inefficiencies of online passive recruiting

THE EVOLUTION OF RECRUITING

ANALOG- Newspapers- Help wanted ads

ONLINE JOB

BOARDS- Monster, Indeed- Online job placement

NETWORKS- LinkedIn- Access to passive candidates

THE NEXT STEP

On Step, employers will never miss the

right candidate…

And professionals will never miss the

right opportunity again

RECRUITING ON LINKEDIN

Low response rates

PROFESSIONALS FEEL SPAMMED BY

EMPLOYERS WASTE TIME

Vague opportunities

Finding the right talent Irrelevant Jobs

INEFFICIEN

T

Lack of privacyCrafting communications

Incomplete profiles

THE MARKET

38 MILLIONMAKE OVER $60K SALARY

1.3 MILLIONHAVE OVER $1M REVENUE

$31 BUS

$15 BADDRESSABLE

6 MILLIONUS COMPANIES

120 MILLIONUS PROFESSIONALS

THE MARKET

LINKEDIN TALENT SOLUTIONS REVENUE ($MILLIONS)

Over $1 billion in LinkedIn Talent revenue alone

CREATE PROFILEIdentity is anonymous

HOW STEP WORKS

ACCEPT TO UNLOCKFull profile revealed for 4 months

SEARCH FOR FREEResults ranked by relevance

INVITE TO UNLOCK$4 to send an invite

PROFESSIONALS EMPLOYERS

Contact flow between professionals and employers

PROBLEM #1: EMPLOYERS WASTE TIME

SOLUTION:THE STEP PROFILE

UNPRECEDENTED SEARCH FILTERS

Define the skill set, responsibilities and work style of your ideal professional

Step returns search results based on relevancy and professional caliber

RELEVANT SEARCH RESULTS

Professionals’ preferences stated upfront, before unlocking

UNLOCKED PROFILES

Detailed profiles driven by structured data

UNLOCKED PROFILES

In-depth info for each work experience

UNLOCKED PROFILES

A professional’s career growth, visualized

UNLOCKED PROFILES

Assessing culture fit from work style and core values

UNLOCKED PROFILES

Extent of expertise for each skill and responsibility

PROBLEM #2: PROFESSIONALS FEEL SPAMMED

SOLUTION:THE CONTROL CENTER

ROBUST RULES ENGINE

I want to receive push notifications about profile invitations

Send all invites to me Only send invites when they meet the following:

Send me invites only from these companies:

Send me invites only with a minimum compensation of:

Send me invites only from these industries:

Send me invites only from companies of this size:

Send me invites only from these stages:

Send me invites only for these job roles:

Professionals have full control over the types of job invites they receive

PROFESSIONAL ANONYMITY

Professionals’ identities protected until they reveal themselves

CAREER INSIGHTS

WHO’S SEARCHED YOU

Step delivers back to professionals all the aggregated transaction data

EXECUTION STRATEGY

-3 – 1CLOSED BETA OPEN

1 2 3 4 5 6

TOP 20% OF PROS

ALL EMPLOYERS

ALL PROFESSIONALS

– 2

WHAT STEP WILL DO

Recruit top talent for free

Offer free VIP services

Direct sales

Traditional brand and variable marketing

MONTHS

LAUNCH

PREMIUM EMPLOYERS

Focus on top tier companies and professionals leading up to launch

MARKET COVERAGEExpand and dominate one micro market at a time

STARTUPS

REPEAT WITH IT COMPANIES

REPEAT WITH ACCT & FIN COMPANIES

ALL OTHER INDUSTRIES

BEYOND STARTUPS

MICRO MARKET CASH FLOW

NYC SF OTHER CITIES

IRR

in 000’s IRR YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

NYC TECH 22% $(852) $139 $388 $461 $508

CITY AT SCALE1 66% $(876) $366 $864 $964 $1,033

STARTUPS BEYOND STARTUPS

Scale

IRR surpasses 66% as we hit scale and gain efficiencies

1 Cash flows normalized to aggregated NYC

INVESTMENT SCHEDULE

TIME FRAME

INVESTMENT

Present through Q1 2016

$2.5M

Q4 2017 to end of 2018

$25M

STAGE 1 STAGE 2

Q2 2016 throughQ3 2017

$5M

STAGE 3

LAUNCHES NYC startups(Tech & Marketing)

Rest of US startupsUS IT companies

Rest of NYC startupsSF startups

(Tech & Marketing)

SUCCESS CRITERIA

12K pro’s1.2K employers

550K pro’s25K employers

47K pro’s5K employers

THE STEP TEAM

LAX CHANDRA

CO-FOUNDER, CEO

President, WizKids

MITCH KUSHINSKY

CO-FOUNDER, COO

Head of Product, Quidsi

JENNIFER CHU

HEAD OF MARKETING

VP of Brand Strategy, Usell

KEY ADVISORS

Marc Lore – Co-Founder of Quidsi, Founder of Jet.com

Vinit Bharara – Co-Founder of Quidsi, Founder of Café.com

HR Advisory Board - 3 prominent members in HR, Hiring and Development

WEI YAN

INTERIM CTO

CTO, Quidsi

OUR ASK

• Seed round of $2.5M

• $325K raised

• Convertible note

• 20% discount

• 7% interest rate

• $6M cap

THANK YOU

LAX CHANDRA | Lax@step.com MITCH KUSHINSKY | Mitch@step.com