Before It’s Too Late!

Step Up Your Vacation Rentals

Travel Industry – At The Cusp Of Change

The $144 billion vacation rental industry with over million listings, has taken the travel industry by storm.

24% of leisure travelers are now choosing vacation rental homes over hotels and resorts.

Q & A

Vacation rental owners often grapple with questions related to receiving more customers/guests.

The answer seems to lie with smart marketing practices.

Is Your Vacation Rental Lost In The Crowd?

Top 10 search results in major search engines can help you standout

Higher Visibility - Higher bookings and boosts in occupancy

Three Reasons To Begin Marketing Your Vacation Rental Now

ZMOT

You will need to understand how to capitalize on this period known as the ZMOT, correctly

Potential clients decide in mere 3 to 7 sec.

Three Reasons To Begin Marketing Your Vacation Rental Now

Vacation Rental houses

70%

In the US alone, 87% of the population depends on the internet for travelling.

Three Reasons To Begin Marketing Your Vacation Rental Now

In today’s time and age it is important to understand how to scale your online presence and market your services effectively

The 8 Stepping Stones To Vacation Rental Marketing Success

1. Keywords are Important

Choose the keywords you intend to target.

Example just for your Reference:- Short tail Keyword: Vacation Rental

Long tail Keyword: Clearwater beach Vacation Rentals

2. Meta Data

The 8 Stepping Stones To Vacation Rental Marketing Success

• Meta tags with proper keywords are Important.

• Give an attractive two-liner (160 character) to catch the eye of your potential guests.

snippet of what Meta tags will look like on a search engine result

3. Website Design & Aesthetics

The 8 Stepping Stones To Vacation Rental Marketing Success

Replacing low quality photographs with quality pictures was the first step towards success for airbnb.

4. Call to Action

The 8 Stepping Stones To Vacation Rental Marketing Success

Some of the ‘call to action’ buttons on your vacation rental website can be,

• Toll free numbers

• ‘Book Now’ button

• ‘Check Calendar’ to see the availability of the rentals

• Chat options

• Social media links to share/ like/post tweets on your page.

Provoke an Immediate Response

5. Push for an Ad Campaign

The 8 Stepping Stones To Vacation Rental Marketing Success

• Potential clients decide in 3-7secs. If your ads shoot up in Google, your chances of being chosen are high

• Go for a display campaign with pictures of your beautiful vacation rental with appropriate ‘call to action’ buttons and other relevant details

Google Search Ad Google Display Ad

6. Rave reviews

The 8 Stepping Stones To Vacation Rental Marketing Success

Guests spend at least 30mins to read reviews before making bookings

Being a good host and attending to guests personally will also ensure positive reviews from the guests’ end. You can even capitalize on your reviews

7. Update Social Media

The 8 Stepping Stones To Vacation Rental Marketing Success

• Invite your clients to post reviews on your social media channels

• Make sure your website is integrated to major social networks,

• Social media channels also act as channels for branding and maintaining reputation

8. Are you mobile-friendly yet?

The 8 Stepping Stones To Vacation Rental Marketing Success

As per Google’s new algorithm change, your website needs to be mobile-friendly to boost your rankings on search results

It is wise to redesign your website if it is not mobile friendly yet

Final Words

• These are the pointers that you should ideally have on ‘priority’ checklist in order to have better ROI and to market your vacation rental more effectively

• If necessary, seek the help of SEO professionals to make your website stand out and to guide you with how you can market your vacation rentals more effectively

• Ultimately, prospective guests need to buy your service and it is the number of

‘conversions/booking’ that matter after all

More conversions= More revenue/growth for Vacation Rental

Owners= More happiness.

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