Stephanie Yu MFA graduate portfolio

7/27/2019 Stephanie Yu MFA graduate portfolio

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IN PURSUIT

OF

KNOWLEDGE


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MFA PORTFOLIO STEPHANIE YU

IN PURSUIT

OF

KNOWLEDGE


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" I FIND THAT A

GREAT PART OF

INFORMATION I HAVE,

WAS ACQUIREDBY LOOKING UP

SOMETHING AND

FINDING SOMETHING

ELSE ON THE WAY."

ADAMS, FRANKLIN P.


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COPY RIGHT 2012 ALL RIGHTS RESERVED. NO PART OF THIS

PUBLICATION MAY BE REPRODUCED, STORED IN A RETRIEVEL

SYSTEM OR TRANSMITTED IN ANY FORM OR BY ANY MEANS

WITHOUT THE WRITTEN PERMISSION OF STEPHANIE YU.

Po rt fo li o

IN PURSUIT OF KNOWLEDGE

In st ru ct or

MARY SCOTT

CameraNIKON D90

Ph on e

510 452 7027

Typeface

WHITNEY HTF, MELBOURNE, SENTINEL

Pa pe r

FI NC H 1 00 L B . T EXT

De si gn er

STEPHANIE YU

Sc ho ol

ACADEMY OF ART UNIVERSITY

79 NEW MONTGOMERY ST.

SAN FRANCISCO

Bi nd in g

TAURUS BOOKBINDERY

Em ai l

[email protected]

Ph ot og ra ph y

STEPHANIE YU

So ft wa re

ILLUSTRATOR, INDESIGN, PHOTOSHOP

P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E


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The middle character of my chinese name combines

two symbols that mean knowledge and sun. I be lieve

that design is the combination of these two forms

which spread posit ive power l ike sunl ight through

visual informat ion. To acquire an understand ing

from each design I create, I focus on the process .

While I am designing, I rediscover the history and

story behind each project . To form a unique voice,

I synthesize each thought, dot and bit and transform

them by integrating type, images and graphics. This

portfolio is the selec ted work of my pursuits and

each pursuit shows the f indings that I have acquired.

IN PURSUIT

OF

KNOWLEDGE


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P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E

TABLE OF

CONTENTS


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02

06

08

01

05

07

THE PURSUIT OF COMFORT

PAGE 833

THE PURSUIT OF HOPE

PAGE 3463

03THE PURSUIT OF SUNSHINE

PAGE 6477

THE PURSUIT OF INDEPENDENCE

PAGE 86

97

THE PURSUIT OF VITALITY

PAGE 9 8

105

THE PURSUIT OF THE COMMON GOOD

PAGE 106121

THE PURSUIT OF EXOTIC

PAGE 1 22 135

04THE PURSUIT OF PASSION

PAGE 7885


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HOME AWAY FROM HOMETit leP O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E


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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9Pr oj ec t

Tit le

HOME AWAY FROM HOME

Class

NATURE OF IDENTITY

Typeface

ARCHER, MELBOURNE

Se me st er

2012 SPRING

In st ru ct or

HUNTER WIMMER

Category

BRA NDI NG

01

THE PURSUIT

OF COMFORT

0 8 0 9P AGE


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THE PURSUIT THE OUTCOME

Students were asked to select a dead,

dying or defunct brand and rebrand

the selected brand to develop its new

identity, visual standards and brand

extensions. Branding is about the

process of understanding what defines

the brand, the identity and the essence

of the business.

THE ACQUISITION

I decided to bring back the name

HOJObecause I th ink tha t i t is a

name that can create attention and

sounds f r iend l ier . I came up with

the idea of hom e away from home

to promote Howard Johnsons ideals

of comfort and convenience for all .

My idea is to create an atmosphere

of warmth and a sense of belonging .

Enter ing a Howard Johnson estab-

l ishment is l ike coming home, a p lace

where people feel welcome and

relaxed. Howard Johnson is not just

a place to eat and sleep, but a related

community of places, people and

services that provide an atmosphere

of caring, trust and warmth.

HOJO will be focusing on travel; the

time while you are traveling away from

home. Whether you are on business

tr ip or personal travel, Hojo is always

a place where you can count on a

smile and a quality experience. The

new identity is inspired by the idea of

home and a smiling face, and I want

it to evoke a sense of fr iendliness and

well being. The colorful design and

rounded typefaces are what give the

brand a sense of fun and warmth. The

language tone that carr ies through

this book is also fr iendly and similar

to a southern hospitality greeting.

REBRANDING HOWARD

JOHNSON AS HOME AWAY

FROM HOME



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The newly designed logo is inspired

by home and a smiling face, and I want

to create a new logo that evoke a se nse

of friendliness and well being. The

House of Smiles is a happy, loving and

warmhearted sign which everyone

wants to experience.



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THE PURSUIT

OF HOPE

Title

ALMOST THERE

Class

INTEGRATED

COMMUNICATION

Typeface

HELVETICA NEUE LTD.

Se me st er

2011 FALLIn st ru ct or

CHRISTOPHER MORLAN

Category

PRINT, WEB, IDENTITY 02

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PROMOTING A FILM

FESTIVAL FOR GUS

VAN SANT


Students were asked to pick a f i lm

director and a ser ies of f i lms, then

to create a promotional piece based

on the selected f i lms that will consist

of a set of materials which must func-

t ion together as a whole . For th is

project, I picked Gus Van Sant as my

selected director.

THE ACQUISITION

Gus Van Sants f i lms are often focused

on young people s l i fe journeys. Most

o f h i s f i l m s d e a l w i t h t h e t r o u b l e d

r e s t l e s s y o u t h w h o f a c e d e s p a i r i n g

m o m e n t s i n t h e i r l i v e s . A n d o n l y

those young people who are able to

learn f rom bad exper iences wi l l be

a b l e t o t a k e c o n t r o l o f t h e i r l i v e s .

I c reated a fest iva l ca l led Almost

There. The message behind this fes-

tival is to inspire young people to f in d

t h e o p t i m i s t i c s i d e i n t h e h o p e l e s s

moments of their l ives . I hope to en-

courage some of the people who come

to th is fest iva l to f ind insp irat ion in

Gus Van Sants films. Perhaps they can

see how they have moved or will move

from despair towards hope during the

tough situations they faced or will face

in their own l ives . My v isual design

concept keywords are journey and

street. The chosen photography theme

are p laces that most bored young

people hang around . I use black and

white photos to evoke despair .

I designed a series of items including

a poster, festival catalog, advertisements,

DVD packaging, t ickets and passes,

website, schedule, and film soundtrack.

Also, the three products function as

fest iva l souveniors that are re levant

extensions based on my fest iva l

concept . These i tems are roadtr ip

surv ival k i ts , notebooks, and a Cure

For the Hopeless kits. The Cure For

the Hopeless k i ts are a col lect ion of

inspir ing quotes that will help young

people get through bad moments .

The roadtrip survival kit consisits of

i tems to get over the bad moments .

The notebooks are a medium to wr ite

down bad exper iences and learn f rom

them and hopefully remember how the

young people overcame their problem.

P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E ALMOST THERETit le


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P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E UGG SHOES PACKAGETit le


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Title

UGG SHOES PACKAGE

Class

PACKAGE DESIGN 2

Typeface

GOTHAM, QUICKSAND

Se me st er

2011 FALL

In st ru ct or

PAUL KAGIWADA

Category

PACKAGING

03

THE PURSUIT

OF SUNSHINE

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P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E SPANISH MUSIC POSTERTit le


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Title

SPANISH MUSIC POSTER

Class

T Y P E EXP ERI MENT

Typeface

ADOBE CASLON PRO

Se me st er

2010 SPRING

In st ru ct or

STAN ZIENKA

Category

P RI NT

04

THE PURSUIT

OF PASSION

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CELEBRATING A SPANISH

MUSIC WITH A POSTER



We were asked to choose a song

and create an experimental typo-

graphical poster. Develop a rationale

for interpreting a piece of music

through typography, imagery and

layout without any photo editing.

THE ACQUISITION

I chose latin song Bailame sung by

Gypsy Kings. This is a spanish song

that reminds me of the time when I was

in Spain and the passionate spanish

people. When I listen to this song, I think

about going to see a f lamenco dance

performance. I wanted to express the

idea of this lively atmosphere as well asthe passion and confidence of flamenco

dancers. The design approach is to

bring in various materials and use

projector to create more dimensional

design solutions.

To experiment typography and images,

I found images and designed various

typographic compositions printed on

acetate sheets as the components to

explore through projector. I manually

twisted and turned mater ia ls and

photographed them in different angles

to create unique compositions. I thinkthe contrasting color combinations,

black and red, strongly evoke the sense

of the passion as well as the dance

that is f lamenco.


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P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E BOOMERANG CHILDRENTit le


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THE PURSUIT

OF INDEPENDENCE

Title

BOOMERANG CHILDREN

Class

VISUAL COMMUNICATION

Typeface

HELVETICA NEUE LTD.

Se me st er

2010 SPRING

In st ru ct or

PHIL HAMLETT,JEREMY SCOUT

Category

P RI NT 05

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SHOWING THE HUMAN IMPACT

OF BOOMERANG CHILDREN



Thoroughly research a topic for an entire

semester and produce a book. The goal

is to synthesize the observations and

research f indings and transform these

ideas into a strong message.

THE ACQUISITION

The number of adult children moving

back home is increasing and becoming

a common trend nowadays. This is

cal led the boomerang phenomenon.

Boomerang children are young adults

who graduated from college or graduate

school and returned to live with their

parents. I explored this social issue,and in th is project I d iscussed i ts

impact on both the family and society

by gather ing op in ions f rom d if ferent

people . I learned that , as a graphic

designer, it is important to synthesize

information and communicate visually

with the support ing message. The

informat ion can be found from many

kinds of medias such as books, online

research, interviews and questionnaires.

The result of this book is the conse-

quence of insights from people who

Ive talked to. I held a conversation

party and invited ten people to discuss

this boomerang phenomenon. To invite

people to join my party, I designed

invitations, questionnaires and litt le

pamphlets to promote this topic. Themain goal of this discussion was to

gather and d ist i l l the informat ion

regarding the impact on the family

and society of boomerang children.


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17BOOMERANG CHILDREN

The boo mer ang chi ldr en phe nom eno nrelates direct ly to the bad economyIt is

the s ingle biggest reason the majority of

young adult chi ldren move back home. It

is a l l about money, they are not able to

become f inancia l ly independent on their

own. This could be caused by several

factors such as expensive housing,

job les snes s, low er-p aid or dead end job s

and so on.

Returning home might or might not be

a good choice to save money. I f the

young adult chi ldren have left home for

I AM PRETTY CONFIDENT

THAT THE BAD ECONOMY

IS AMONG THE REASONS

THAT CHILDREN NEED TO

RETURN HOME AFTER THEY

GRADUATE FROM COLLEGE.

KIM BURKE

col leges and move back to stay at home,it would save money from parents pockets

because they dont have to spend extra

expenses on housing to support their

chi ldren l iving outs ide the family. By

l iving under the same roof, the family a lso

shares the household arrangements and

this becomes more economical. Moreover,

young adult chi ldren save more money on

their own i f they get a jo b but l ive at home

with their family.

34 BOOMERANG CHILDREN

25BOOMERANG CHILDREN


ITS NOT ABOUT WHAT

YOU KNOW, ITS ABOUT

WHO YOU KNOW.

Building up networks through out their

academic years is important for students,

especially for graduate students. This

networking not only refers to finding part-time

jobs i n ord er to g ain so me exper ience, but

also working hard at school. After graduation,

the cruel thing is that students have to face

the reality. Nothing good ever comes out of

doing what is easy. That means students have

to work hard and to get o ut of their com-

fort zone. Moreover, getting an internship is

also helpful for getting in touch with people

outside the schools or who are already

working in the industry.

CJ. THOMS



IS NOT ABOUT HOW

D YOU CAN HIT, ITS

UT HOW HARD YOU

GET HIT AND KEEP

OVING.

is comfortable to some degree

e. Some college students or

ave trouble moving out because

mfortable under their parents

ey have been staying at home

me of them are actually afraid of

d being on their own. It would be

adults to move back if they have

FRANK HERNANDEZ

legitimate reasons. Since they are no longer

considered mommy or daddys baby children,

they should find a way to live on their own,

independently. Life is not about how hard you

can hit, its about how hard you ca n get hit and

still keep on moving. No matter whether you

stay at home or not, you need to stay alive and

work for it.



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35

IF YOU WANT CHILDREN

TO KEEP THEIR FEET ON

THE GROUND, PUT SOME

RESPONSIBILITY ONTHEIR

SHOULDERS.

ABIGAIL VAN BUREN

40 4BOOMERANG CHILDREN

Some people move back, not because offinancial issues, but they need to take care

of their elderly fami ly members at home.

In most Asian countries, chi ldren normal ly

return home after graduat ing from col lege

and stay with their parents until they get

married. Moreover, young male adults are

willing to live with their parents even if they

get married. This is part of the reasons on

traditional values in Asian countries. The

THE MAJOR REASONS

FOR ME TO MOVE BACK

HOME WERE LACK OF

FINANCIAL ABILITY,

AS WELL AS A DESIRE

TO TAKE CARE OF MY

FAMILY.

LIN, HSINJU

multigeneration living pattern is popular,where the younger generat ion takes care of

the elder one. They think that living under th

same roof, i t is easier to take care of each

other as wel l as to improve family closeness.

In the Western countries, i t is not as commo

as in Asia. However, parents are still happy

to live with adult children if it is economicall

af fordable.

37


MY FAMILY IS TRYING

TO RAISE ME NOT TO BE

A BOOMERANG CHILD.

Some of the boomerang problem is due to

young adults not wanting to be adults. They

want to try more l i festyles and keep al l of

their options open. For example, they want

to travel and to take some life choice risks.

They would rathe r ha ve fr eedo m ov er h aving

a secure place in mainstream society. They

mostly view settled down adulthood as

boring and predictable.

MADELINE

Moreover, they also dont want to be

restrained by a single job. They dont plan

to work at one place for too long. They think

that working at one place their whole life is

not what they are looking for. They do want

to do work that means something. They want

something that expresses who they are. They

most ly care about their immediate careers

and instant grat i f icat ion


01 BOOMERANG CHILDRE

Ones personal space is invaded when

young adult chi ldren move back home after

graduation. As they are already adults, they

want to have respect and privacy. This is

hard to balance after living for a couple of

years on their own outside the family, during

col lege l i fe. For adult chi ldren themselves,

they also need to respect the rules such as

curfues set up by the family. On the other

hand, the parents always play an impor-tant

I WOULD FEEL BAD

FOR MAKING MYSELF

A BURDEN ON MY

PARENTS.

NATHAN KIPP

role in taking care of the family children

members no matter how old they are. The

parents could have kept their schedule quit

free and flexible if their chil-dren were not

back at home. However, it increases the

responsibility on the parents if adult children

stay at home, not because that is their duty,

but they automatically do it for their children


NO MATTER HOW OLD

YOUR PARENTS GET,

MOST OF THEM DO NOT

STOP PARENTING YOU.

One thing that I respect the most about

my father is his dedication to the family. He

always said I am never going to stop moving

even though I have plenty of money. If he

wants to retire, he could have done it early.

However, he said, I am not finish yet. I still

have to make sure that I have enough money

for my chi ldren and my chi ldrens chi ldren.

MICHAEL FANG

01 BOOMERANG CHILDRE

I am Stephanie (ChihTing) Yu, an international student from

Taiwa n, and curr ently pursu ing a n MFA i n gra phic d esig n at

the Academy of Art University. I previously attended a design

program before beginning to learn formal design principles in

the USA. I have grown up in an Asian environment for more

than twenty years, and I think that studying here is a good

oportunity to sharpen my creative thinking as well as to look

at things at diffreent angles.

My passion for becoming a designer is not only to make things

that are visually appealing but also communicate with people

outside design world. I also want to involve in the society and

solve the problems through my eyes as a graphic designer.

WHO

AM I?

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04 BOOMERANG CHILDREN 05


HERE ARE THE STATISTIC S

OF COLLEGE GRADUATES

LIVING AT HOME. THE RATEIS INCREASING BETWEEN

200 62 009.

COLLEGE GRADUATES ARE

INCREASINGLY MOVING BACK

TO LIVE WITH THEIR PARENTSAFTE R GR ADUATIO N.

25

50

75

200 6 2007 2008 2009

100

Source: Poll results released by

CollegeGrad.com.

73%

77%

80%

67%

65%

65% OF COLLEGE GRADUATE

STUDENTS MOVE BACK HOME

AFTE R GRAD UATION.

13


The num ber of adult child ren mov ing ba ck hom e is i ncrea sing

and becoming a common occurence nowadays. This is called

The Boomerang Children Phenomenon. I want to explore

the reasons behind this trend, and discuss its impact on both

the family and society.

Parents expect that their children will become indepen-dent

and self-sufficient after graduating from college or graduate

school. However, the reality turns out to be an unexpected

situation. More and more recent gra-duates are asking their

parents for permission to move back home. Some believe

that the boomerang children phenomenon is d ue to harsh

economic times, while others place the blame on upbringing

and background. The number of children moving b ack home

is increasing and becoming a common trend. How does this

shift affect both family and society?

INTRO



SAVE MONEY

PERMISSIVE PARENTING

TAKE CARE OF THE

FAMILY

GRADUATING FROM

COLLEGE

PARENTS LOSE FREEDOM AND

DELAY THEIR RETIREMENTAfte r par ents spend tho usand s of doll ars rais ing thei r

children, they expect that their children will become fi-

nancially independent as well as have the ability to work

or to find a job. In that way, parents can finally take a

rest and enjoy their time after retirement. Living together

w ith ch i ld ren may of fe r family c loseness, but in some

cases the parents have to cut back on pleasures such

as dining out and vacations, or even continue or return

to work to support the family. The parents have to spend

extra expenses in supporting their children financially.

As a resul t, p arent s hav e to work long er i n or der t o ma ke

sure that they have enough money for their children, and

also for themselves, to spend after retirement.

SOME REASONS ABOUT RECENT

GRADS MOVE BACK HOME.

70% OF YOUND ADULTS RETU RN HOME

DUE TO THE BAD ECONOMY AND THE

DIFFICULTY OF FINDING A JOB.

70%


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$20,000

TUITION GROWTH OVER THE PAST

THIRTY YEARS IN PUBLIC AND

PRIVATE SCHOOL

1980 1990 2000 2010


CollegeGrad.com.

$ 30.000

$ 25.000

$ 5.000

$ 10.000

$ 15.000

$ 20.000

GRADUATE SENIORS OWE $20.000 IN STUDENT

LOAN DEBT ON AVERAGE


Cr

s

h

m

IS

S



JOBLESSNESS AND

OUTSOURCING

The b ad e cono my ha s cre ated a la rge g roup of bo om-

erang children who cannot f ind a job after college or who

are unable to sustain the lifestyle they were accu-stomed

to growing up in. According to the Bureau of Labor Sta-

tistics, the jobless rate for 25 to 34 year olds had risen to

9.4% in 2008 from 14% in March 2009.

Addi tion ally , mor e and more fact orie s and comp anie s

outsource jobs to countries which have cheaper labor.

The N atio nal A ssoci atio n of C olle ge a nd Em ploy ers s aid

that graduating class of 2009 received 22% fewer job of-

fers than the previous year. The U.S. Department of Labor

reports that the unemployment rate for bachelors degree

holders under age 27 is the worst since 1983. This phe-

nomenon affects the job market. Consequently, it is more

diff icult for recent graduated students to f ind jobs.

JOBLESS RATE FOR 25 TO 34

YEARS OLD YOUNG ADULT

FROM 2008 TO 2009


CollegeGrad.com.

20 08 2009

9.4% 14%


MOST STUDENTS P

THEY ARE TAUGHT

SCHOOL BUT LACK

TO LEARN. THEY DO

EXACTLY WHAT THE

BEFORE OR AFTER

Design typographical t-shirts wit

inspirational quotes to motivate s

to plan ahead before graduation.

professionally supported, one-to-

relationships with mentors.

ISSUE

SOLUTION



BOOMERA G

CHILDREN

RECENT GRADS HAVE LESS

WORKING EXPERIENCE AND

NETWORKING

Create an organization that would help

boomerang children reach their potential

through professionally supported, one-to-

one relationships with mentors.

ISSUE

SOLUTION


BOOMERA GCHILDREN

THE MAJOR REASO

BOOMERANG CHILD

MOVE BACK HOME I

OF FINANCIAL FACT

Design a set of brochures to provi

tips on how to save money includi

easily understandable investment i

tion to help them step by step to u

money management.

ISSUE

SOLUTION


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P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E SOURCE RESTAURANT WEBSITE REDESIGNTit le


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Title

SOURCE RESTAURANT

WEBSITE REDESIGN

Class

WEB TOOLS: HTML

Typeface

CLARENDON, GOTHAM

Se me st er

2012 SPRING

In st ru ct or

ANDREA PIMENTEL

Category

WE B

THE PURSUIT

OF VITALITY

06

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P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E MAHATMA RICE MASS MARKETTit le


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Title

MAHATMA RICE

MASS MARKET

Class

PACKAGING DESIGN 2

Typeface

GOTHAM, ADOBE CASLON

Se me st er

2011 FALL

In st ru ct or

PAUL KAGIWADA

Category

PACKAGING

07

THE PURSUIT

OF THE

COMMON GOOD

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MAHATMA RICE MASS MARKETTit leI N P U R S U I T O F K N O W L E D G EP O R T F O L I O O F S T E P HA N I E Y U


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P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E MAHATMA RICE BOUTIQUE LINETit le


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Title

MAHATMA RICE

BOUTIQUE LINE

Class

PACKAGING DESIGN 2

Typeface

GOTHAM, ADOBE CASLON

Se me st er

2011 FALL

In st ru ct or

PAUL KAGIWADA

Category

PACKAGING

08

THE PURSUIT

OF THE EXOTIC

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CREATING A BOUTIQUE LINE

FOR MAHATMA RICE



Students were tasked with the creating

packaging of a new boutique line with

extensions for a large food brand.

I created a boutique line for the American

rice brand Mahatma, which currently

has only mass-marketed products.

THE ACQUISITION

The Mahatma r ice boutique line

explored the idea of food culture

and flavor extensions based on

the cuisine of different countries.

I developed four l ines: Japanese

sushi mix, Spanish paella, Italian

risotto and Indian basmatic. The

keywords for the concept weregourmet, exotic and modern. The

b o u t i q u e p a c k a g e d e s i g n w a s

insp ired by the longitude and

latitude of each of the four countries.

I experimented with type choices

and hierarchy to f ind the aesthetic

that b est communicated the charac-

teristics of each line. The packaging

containers are glass jars that can be

reused to store any dry goods.

The labels at both the f ront and

back sides convey the information

mainly through typography. I created

four patterns with distinct color

combinations to represent each

country . The Mahatma logo is

redesigned to make it more refined

to the boutique market.


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