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Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)

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Stephdokin is a Digital Brand agency that offers 3 services to customers: 1) Digital Brand Audit 2) Digital Brand Dashboard 3) Digital Brand Marketing Establishing how your brand appears online is the first step in a journey of web excellence. The Stephdokin Digital Brand Audit helps you create a starting “Point A” framework that gives all stakeholders in your business a common 00.understanding of the strategic roadmap needed to get to “Point B.” When evaluating your digital brand, we can include many different dimensions of your online presence, like: • Website traffic • Website lead generation and sales conversions • Google Performance • Social media channels • Mobile • SEM and SEO excellence • Competitive benchmarking • Peer benchmarking … and more. In our online audit, we’ll recommend a Digital Brand roadmap that includes the people, processes and tools you’ll need to get going. We’ll also help you define the Key Performance Indicator measurements you’ll implement on your operational and management dashboards. Stephdokin is a marketing agency. We help companies with all aspects of creating physical and digital brand materials and campaigns - Website creation / design - Website reviews / optimization - Search engine ranking (SEO) - AdWords (+LinkedIn, Bing, Facebook ads etc…) - Channel / partner planning & management - Mailing list setup, management and eNewsletters - Marketing brochures - Videos, Infographics, eBooks, Case Studies, Guest Blog Posts - Trade show booths - Email newsletter designs - Press releases - Social media publishing - etc... Let's Get Started!
Transcript:

Digital Brand Services Audit, Dashboard, Marketing

1

2009 2014 Stephdokin Inc. Private. All rights reserved. Unauthorized duplication is prohibited.

Stephen King #CMO4Hire @stephdokin http://www.stephdokin.com stephen@stephdokin.com

Stephen-On-A-Page

Ive driven over $500M in revenue and participated in over 50 product and program

launches / lifecycles; a combination of executive strategy, branding, marketing, technical know-

how + roll-up-yer-sleeves.

1988-2007:

From 2008:

Co-Founder

Education: BCS Bachelor of Computer Science

CFP Certified Financial Planner

Founder Executive-In-Residence

Create apps for Blackberry and Android using only XML in about a week. See slides 21 & 22.

Aw

areness Interest

Traffic Engage

eCommerce Website Traffic Unique Visitors

Engage Visitors w 2+ pageviews

Started Trial / Cart / Submitted Lead

Engaged in Trial or w Sales Team

Clients

OldSchool Marketing

DM, TV, Mags

Partners &

Channels

Trade Shows,

Seminars

Outbound Marketing

Press Releases

Client & Prospect eNews

PPC: AdWords, LinkedIn, Banners

Inbound Marketing

Editorial; blogs, FAQs,

video, RT

Search Engine

Optimize SEO

Social Media

(Reach, Freq,Q,C)

Brand Interest %

Trial / Prospect Rate %

Close Rate %

Website Sales Conversion %

Bounce Rate %

Traffic Rate %

Lead Rate %

2009-2014 Stephdokin.com

ARPU $ % Churn

Prospect Lead

User

1: Acquire New Clients*

What is a Digital Brand?

2: Retain Existing Clients* 3: Increase $ per client*

* 3 Ways To Make Money

We offer 3 Digital Brand Services

Digital Brand Audit

Digital Brand Audit

Digital Brand Marketing

Digital Brand Marketing

Digital Brand Dashboard

Digital Brand Dashboard

1 2 3

DIGITAL BRAND AUDIT

Assess the current state of your Digital Brand Establish the baseline for KPIs and Measurements Create brand image and messaging What could your Digital Brand be? Recommendations for a roadmap to success

5

Digital Brand Audit

Define a From To Roadmap

https://www.youtube.com/watch?v=CjsrqZWHD8g

DIGITAL BRAND DASHBOARD

Establish KPIs to monitor Develop operational, management and cafeteria dashboards Instant, Daily, Weekly or Monthly dashboard updates Periodic #CMO4Hire Review with deeper insight into progress

7

Digital Brand Dashboard

#CMO4Hire Digital Brand Progress Review

Create apps for Blackberry and Android using only XML in about a week. See slides 21 & 22.

Get razor sharp focus for your ongoing digital brand efforts.

Monthly, Quarterly, Bi-annual or Annual #CMO4Hire Review progress review analyzes current KPIs and compares to last review and/or Digital Brand Audit to see how far youve come.

Includes strategic insights from a 360 view of digital brand progress based on insights using

both outside tools and as well inside Google Analytics, AdWords and Webmaster Tool review.

DIGITAL BRAND MARKETING

Help establish internal tools, processes and teams Create marketing materials and execute campaigns Work with engineers and product management; understand / hone value proposition and brand image Work with internal team; contribute with hands-on work or #CMO4Hire guidance

10

Stephdokin is a Marketing Agency

1. Website creation / design 2. Website review / optimization 3. Search engine ranking (SEO) 4. AdWords (+LinkedIn, Bing,

Facebook ads etc) 5. Channel / partner planning &

management 6. Mailing list setup, management

and eNewsletters 7. Marketing brochures 8. Videos, Infographics, eBooks,

Case Studies, Guest Blog Posts 9. Trade show booths; large format

graphics, pull up banners 10. Press releases 11. Social media publishing 12. Social media crisis response 13. Etc

We help companies with all aspects of creating both physical and digital marketing materials and campaigns.

We can also create business plans, go-to-market plans, pricing & eCommerce models and financial forecasts as well as develop strategic frameworks, customer and market surveys.

Content Publishing Pyramid What do we publish? a.k.a. Content Marketing Inbound Marketing

2009 - 2014 Stephdokin.com

Sales Offers

Legal Disclaimers & Explainers

Other Curated Content (Related)

Partner Curated Content partner content w summary

Existing web pages on our site(s)

Existing content from marketing, product, PR, service, community involvement,

support et al (videos, brochures, FAQs etc.)

Original Articles on our blog written by publishing team (with approved). Thought leadership. Survey

results. Pictures of company & industry events. Contests. Infographics. Innovations. Case Studies.

Publish on our website / blog

Distribute to social media

channels

Develop a weekly, monthly and 12-month publishing calendar which reflects the seasonality of your

customers year.

All publishing should be human-centric! Build for your customers and readership. Whats in it for me? Why should I care?

1. Drive traffic back to website through social

2. Content is part of monthly eNewsletters

3. Increase Google SEO Ranking

LETS GET STARTED stephen@stephdokin.com

13

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