Stephen K. KwanStephen K. KwanProfessorProfessor

San José State University, CA, USASan José State University, CA, USAhttp://www.cob.sjsu.edu/kwan_shttp://www.cob.sjsu.edu/kwan_s

Contact: stephen.kwan@sjsu.edu

ICES WorkshopICES WorkshopJune 27-28th, 2011June 27-28th, 2011Hangzhou, ChinaHangzhou, China

A Business School PerspectiveA Business School Perspective

Panel: A Multi-disciplinary Approach Panel: A Multi-disciplinary Approach to Standards Educationto Standards Education

Business Strategy IssuesBusiness Strategy Issues

Formal EducationStandards are a key component of business success today and there is a strong link between business strategy, competitiveness and innovation. How can formal education in general better address these links and how can these multi-disciplinary aspects of standardization be integrated into existing business school curricula?

Workforce PlanningBuilding on the presentation of issues in the “formal education” context, how can we improve private and public sector efforts to address skills improvement related to the links between standards and business strategy, competitiveness and innovation?

Applied ResearchDevelopment of real world case studies that target needs of business decision makers and illustrate key business strategy decisions related to standardization and the complex relationship between standards and innovation.

Kwan 2011 2

3Kwan 2011

MBA CurriculumMBA Curriculum

MBA program consists of fourteen courses (3 units each; 42 units in total): Ten required courses and four elective courses. The required courses are:

Required Courses:BUS 200W Managerial CommunicationBUS 202 Managing in the Global EconomyBUS 210 Developing and Managing PeopleBUS 220 Accounting PrinciplesBUS 230 Marketing ManagementBUS 250 Law and EthicsBUS 260 Managerial Decision AnalysisBUS 270 Financial ManagementBUS 280 Operations and Supply Chain ManagementBUS 290 Strategic Thinking

4 Electives in these Areas:AccountingFinanceMarketingOrganizational DevelopmentGlobal Business DevelopmentEntrepreneurship & Venture DevelopmentInformation SystemsOperations Management

FullFullOpportunitie

sOpportunitie

s

4Kwan 2011

MBA CurriculumMBA Curriculum

ElectivesStrategy and LeadershipFinanceMarketingE-Commerce andSupply Chain ManagementHuman Resources andOrganizational BehaviorFinancial Analysis and Management Control

Opportunities

Opportunities

FullFull

5Kwan 2011

MBA/MSE CurriculumMBA/MSE Curriculum

Best opportunities to introduce Standards in the curriculum around the

areas ofEnterprise Strategy

Global Business – Trade and Competition

Technology and InnovationEntrepreneurship

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ChallengesChallenges

• Lack of Faculty Champions• Lack of Employer Demand• Lack of Accreditation Requirement• Lack of Appropriate Teaching Materials• Lack of Applied Research

1. Employer Demand

3. Faculty Champions

2. Accreditation Requirement

4. Applied Research

5. Appropriate Teaching Materials

Moderate, some Case

Studies

Moderate, some Case

Studies

Weak to non-

existent

Weak to non-

existentWeak to casual

Weak to casual

SomeSome

ModerateModerate