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Stephen Tall - Asking for Major Gifts

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Presentation by Stephen Tall, Associate Director of Development for the University of Oxford (Institute of Fundraising conference, 7th Feb 2011)
25
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Page 1: Stephen Tall - Asking for Major Gifts

 

@stephentall

#iofmajordonor

Page 2: Stephen Tall - Asking for Major Gifts

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The two most dreaded words in institutional life...

MissionStatement

Page 3: Stephen Tall - Asking for Major Gifts

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paradigms …infrastructure …cutting edge …innovation …global …synergies …solution-provider

Page 4: Stephen Tall - Asking for Major Gifts

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Page 5: Stephen Tall - Asking for Major Gifts

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Page 6: Stephen Tall - Asking for Major Gifts

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Page 7: Stephen Tall - Asking for Major Gifts

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INEED

MONEY BAD

Moving from...

... to...

Page 8: Stephen Tall - Asking for Major Gifts

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Relationship-building

Page 9: Stephen Tall - Asking for Major Gifts

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Hands in the air time

Page 10: Stephen Tall - Asking for Major Gifts

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How much is a major gift?

£1,000£5,000

£10,000

£25,000

£50,000

Page 11: Stephen Tall - Asking for Major Gifts

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Launched

Page 12: Stephen Tall - Asking for Major Gifts

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£1 billion

Page 13: Stephen Tall - Asking for Major Gifts

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27,000 gifts worth up to £25,000

=£20 million

Page 14: Stephen Tall - Asking for Major Gifts

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1,000 gifts worth over £25,000

=£560 million

Page 15: Stephen Tall - Asking for Major Gifts

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3% of major gifts

97% of Campaign total

Page 16: Stephen Tall - Asking for Major Gifts

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Page 17: Stephen Tall - Asking for Major Gifts

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Great customer =service

Page 18: Stephen Tall - Asking for Major Gifts

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INEED

MONEY BAD

still

Page 19: Stephen Tall - Asking for Major Gifts

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Q: What is the single biggest reason why people don't give to charity?

A: They've not been asked.

Page 20: Stephen Tall - Asking for Major Gifts

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Q: What is the single biggest reason why people don't give again?

A: They were asked badly last time.

Page 21: Stephen Tall - Asking for Major Gifts

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Relationship-building

It's still all about...

Page 22: Stephen Tall - Asking for Major Gifts

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Page 23: Stephen Tall - Asking for Major Gifts

@stephentall                                            #iofmajordonor

INEED

MONEY BAD

Page 24: Stephen Tall - Asking for Major Gifts

@stephentall                                            #iofmajordonor

I KNOW YOUNEED

MONEY BAD

So here's the cheque.

Page 25: Stephen Tall - Asking for Major Gifts

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