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SMART TECHNOLOGIES AT POINT OF RETAIL EXPERIENCE Saana Häkkinen
| Date post: | 11-Apr-2017 |
| Category: |
Marketing |
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SMART TECHNOLOGIES AT POINT OFRETAIL EXPERIENCE
Saana Häkkinen
AT THE
CORETHE PHYSICAL STORE REMAINS THE PRIMARY
RETAIL TOUCHPOINT FOR CONSUMERS
STORE
Source: Global PwC (2015) Total Retail Survey
SHOPPERS SEEK AHYPER-RELEVANT
EXPERIENCE
MORE THAN A HYPER-PERSONALISED ONE
Source: Cisco (2105) Winning the New Digital Consumer with Hyper-Relevance
FROM
SPACES TO
PLACES
~
~
THE RISE
OF THE
DIGITAL
SHOPPER
~
SHOPPER
JOURNEYS
CRISSCROSS
WHYNOW?
1FROM
SPACES TO
PLACES
Source: David Kepron (2015) RETAIL ( r ) EVOLUTION, ST Books, USA
“My phone is the
most valuable
shopping tool
when I’m in store”
06
MILLENNIAL
GEN X
42%
25%
UK mobile shoppers
2Rise of the DIGITAL
SHOPPER
Source: Razorfish (2015) Global digital marketing report
Over 1,680 respondents in US, UK, Brazil and China
SHOPPER JOURNEYS
CRISSCROSS
BETWEEN ONLINE
AND OFFLINE
70%
webrooming70%
Showrooming 3
BUY
In-store BUY
Online
SEARCH
In-store
SEARCH
Online
Source: Global PwC (2015) Total Retail Survey
19,068 respondents in 19 territories on 6 continents
COLLECTOFFLINE
DATA
LINKING THE OFFLINE &
ONLINE
AUGMENTED REALITY
DON’T THINK TECHNOLOGY, THINK BENEFITS
ATTRACTION | ACTIVATION | COST SAVINGS | VIRTUAL DISPLAY 360° | SHOPPABILITY 24/7 | CUSTOMER INSIGHT
17
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