Date post: | 18-Nov-2014 |
Category: |
Education |
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Female Stereotyping
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Women have been objectified for sexual appeal while man have been valued for intelligence
During the industrial revolution women were allowed to work but not vote
Woman Stereotypes 5
Women Fight for the Right to Vote
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During both World Wars women went to work
However, when the men wanted their jobs back , women were told to get back to the kitchen
7The 50s showed perfectly dressed women in love with their kitchens
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And of course she was there to serve her
man
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Perfect Mom Stereotype
•Understanding,
• Always home
• Perfectly dressed
• At beck and call of husband and kids
June Cleaver in Leave it to Beaver
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There to please her man
The Sex Kitten Stereotype
Sex Kitten Stereotype
Pamela Anderson
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The Femme FataleStereotype
Catwoman
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Corporate ClimberStereotype
Backstabbing
Get ahead at any cost
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Women as seen in Advertising
Often we only see body parts
We see some positive portrayals
Dove campaigns
However don’t forgetas nice as these campaigns are, the same company owns Axe
Vanity Fair 2012 Women in Television Magazine Spread
Imagine a feature on a boom in men’s shows shot like this?.
WPP car ad for Ford 2012 employees fired for the proposed ad
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Selling clothes or sex?
Selling burgers or sex?