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Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 [email protected]

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  • Steve Ahern

    Ahern Media & Training Pty LtdCEO I.M.B.A.

    + 61 412 [email protected]@steveahern.com.au

    www.IMBAcademy.com.auwww.radioinfo.com.auwww.steveahern.com.au

  • Social MediaAudiencesWorkflow & StaffingTraining & Leadership New Technology and Mobile Journalism

  • The Old News Cycle

  • Tweet

    InstagramFacebookSocial Media DiscussionYouTubeLong Tail content, retweets, sharingGoing viral

  • AudiencesSome research

  • 41,000 Artists90,000 Tracks361,523 Registered Users37,000 Facebook fans23,000 Twitter followers

    With an average per month of:400,000 Downloads1 million Streams500,000 Visits230,000 Unique Visitorstriple j UnearthedA brand extension of main FM youth network: digital radio channel, website, streaming, on demand audio, apps, magazine, tv shows, catch up content, concerts

  • Source ACMA Screens Report 2013

  • From Gavin Parry

  • The Connected Household

  • Multiple consumption trends

    TV entertainment, games Radio while doing something else iPad/Tablet search and surf Mobile Phone connect and interact 60% of audiences are simultaneously online in Australia

    The Connected Household

  • Source Nielsen MediaThe Connected Household

  • ABC Radio AppRadio & TV Apps

  • Workflow ChangesPilat MediaGrass ValleyPlaybox

  • Media 2.0 is Interactive

    Collaborative

    Social

    Cross platform

  • Media 2.0 is Interactive

    Collaborative

    Social

    Cross platform

  • Social Media ContentIts all about content !

  • Keeping Track of it allMonitoring, engaging and reputation management are important

  • Capturing audio on mobile devices

    Location recording principlesMic types for mobile devicesRode Mic & App

  • Capturing audio on mobile devices

    Location recording principlesMic types for mobile devicesAudio Editing Apps WavePad App

  • Radio Program Directors/Managers course

    40 weeks, online delivery, flexible learning

    www.IMBAcademy.asia

    www.IMBAcademy.com.au

  • Steve Ahern

    Ahern Media & Training Pty LtdCEO I.M.B.A.

    + 61 412 [email protected]@steveahern.com.au

    www.IMBAcademy.com.auwww.radioinfo.com.auwww.steveahern.com.au

  • Steve Ahern 2014. +61 412 884465*Steve Ahern 2014. +61 412 884465My approach when I go in to work with an organisation or uni is to help them rethink the design of training based on new technology, audience consumption trends and workflow.*Steve Ahern 2014. +61 412 884465My pres will approach content from a few viewpoints - social media, the reshaping of audiences, workflow, staffing, training and leadership*Steve Ahern 2014. +61 412 884465There is competition with radio, but the competition is higher with music companies

    *Steve Ahern 2014. +61 412 884465I heard some interesting stats at the Australian Broadcasting Summit last week from Sony Musics Gavin Parry*Steve Ahern 2014. +61 412 884465*Steve Ahern 2014. +61 412 884465Steve Ahern 2014. +61 412 884465*Steve Ahern 2014. +61 412 884465Steve Ahern 2014. +61 412 884465*Steve Ahern 2014. +61 412 884465Steve Ahern 2014. +61 412 884465New technology is great. We have some fabulous examples of tech to improve workflow outside Grass Valley and Playbox are 2 that caught my eye. Stephen from Pilat Media also made some good points about the business end of workflow.But the technology is not enough if you dont change the way staff do things to make them more efficient. I am called in a lot to do this eg Sudan Radio and TV.*Steve Ahern 2014. +61 412 884465SO HOW DO WE teach our course participants about all these changes????*Steve Ahern 2014. +61 412 884465We have been used to making programs how we want and sending them to people when we want. This has all changed*Steve Ahern 2014. +61 412 884465My pres will approach content from a few viewpoints - social media, the reshaping of audiences, workflow, staffing, training and leadership*Steve Ahern 2014. +61 412 884465Steve Ahern 2014. +61 412 884465*Steve Ahern 2014. +61 412 884465

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Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 [email protected] [email protected] www.IMBAcademy.com.au www.radioinfo.com.au www.steveahern.com.au
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