Steve Allinson

tru2way™ is a trademark of Cable Television Laboratories, Inc.

Next Generation Interactive Experience

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• Uniformity: same interactive guide experience regardless of device manufacturer

• Open: Standards based rather than proprietary, enabling MSO and 3rd party application providers to write to standard APIs

• Time to market: write one application and run on all devices rather than writing multiple similar applications

• Device qualification: devices are qualified to a standard, so integration of new devices is faster and less costly

• Interactivity: DSG (DOCSIS Set-top Gateway) environment facilitates fast bidirectional communication

• Abstraction: middleware abstracts hardware from applications

• Retail sales enabled: consumers can purchase televisions and other devices and connect to Comcast supplied CableCard

Tru2way Benefits

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CableLabs specifications:

• OCAP

• DVR Extension

• Front Panel Extension

• Device Settings Extension

• Home Networking Extension (DLNA / UPnP)

• eTV (Application Messaging and Binary Interchange Format)

Sun Java (VM, IO, AWT, JMF, Java TV, etc)

DVB Globally Executable MHP (GEM)

CableLabs OCAP / tru2way

Tru2way Specification Hierarchy

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Tru2way Device Architecture (Comcast Solution)

tru2wayA2x

OS and Drivers

STB Firmware

Device Mfr GuideWorks

TVA3.1 (C )

TVWorks 3rd Party

OS and Drivers

OCAP Stack & JVM

NavigatorApp

TVA4.0 (Java)2

eTV eTV2

Services Library

Mon. App

Java Apps

GW A2x

VOD Client

1. Bundled with the Monitor App

2. 2nd phase of tru2way planned for 1H 2010

3. Retail and leased manufacturer apps differ

CANH1

CA Provider

M-Card eCMDevice HWDevice HW

Mfr Apps3

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Tru2way Device ArchitectureComponent Description

Embedded Cable Modem (eCM) DOCSIS/DSG

Tru2way (OCAP) Stack Includes JVM, OCAP APIs, and underlying native implementation

Monitor App Enforces MSO business policies

CANH App layer CA abstraction.Used for authorization and PPV.

Services Library Provides services to Navigator App

Navigator App Provides user interface

Manufacturer Apps

eTV Apps

Diagnostics & Settings

Interactive applications

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Device Classes:

• Retail iDCR (Interactive Digital Cable Ready) televisions

• Retail settop/setback devices

• Leased DVR settops

• Leased non-DVR settops

Tru2way DevicesOpenCable Host 2.x

Device Capabilities:

• Embedded DOCSIS cable modem

• CableCard Interface

• Fast processor and extensive memory

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Types of Java Applications:

• Bound Applications – Delivered with a program

• Unbound Applications – Not tied to a program

• Monitor Application

• Type of unbound application

• Enforces MSO policy

• Allows other apps to run

• Manufacturer Applications

• Diagnostics

• Watch TV

• Settings

Tru2way Applications

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Application Milestones:

• Aspen JVR 1.0 – already deployed on Panasonic TVs

• Aspen JVR 1.1.1 (2Q ‘09) – retail devices and non-DVR leased devices

• Aspen JVR 2.0 (3Q ‘09) – MOU retail devices and DVR leased devices

• Barcelona 1.0 (1H ‘10) - all tru2way devices

Comcast tru2way Applications

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Comcast tru2way Aspen Guide

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Comcast tru2way Barcelona Guide

Next generation tru2way user experience:

• HD (16x9) graphics

• Enhanced TV (eTV) Applications

• Superior VOD experience

• Navigator enhancements

• Expanded search capabilities

• Personalization

• New DVR features

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System Highlights:

• High speed data system (DOCSIS/DSG)

• National infrastructure (Comcast solution)

• Regional application servers (Comcast solution)

• System Information delivered to Host Devices as SCTE-65 over DSG Broadcast Tunnel

• Device firmware downloaded via OpenCable Common Download

• Application download signaled via XAIT over DSG Broadcast Tunnel

• SCTE-18 EAS delivered over DSG Broadcast Tunnel

Tru2way System

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Tru2way MOU Highlights:

• MSOs must achieve tru2way system readiness by 7/1/09

• MSOs must deploy at least 20% of new leased devices with Tru2way after 7/1/09

• MSOs must maintain application compatibility with MOU devices for at least 5 years

• MSOs must carry CBS with Gemstar-TV Guide EPG data

• Adopter iDCR devices may be multi-mode (Cable & CE)

• Adopters may achieve self-certification

Tru2way MOUAgreement Between 6 Largest Cable Companies and Consumer Electronics Companies

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Tru2way Licensees:

• ADB

• Alticast

• AMD

• Broadcom

• Cisco

• Digeo

• EchoStar

• Funai

• Intel

Tru2way MOU

• LG Electronics

• Motorola

• Pace

• Panasonic

• Samsung

• Sony

• Texas Instruments

• Thomson

• Toshiba

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Retail Store Experience STEP 1 STEP 2 STEP 3 STEP 4

1.1 Retail sales representative pitches customer on Tru2Way.

Retail sales representative

uses kiosk to:

2.1 Verify serviceability.

2.2 Select Tru2Way option

with Comcast or Retail Tech installation.

2.3 Submit order via G2B

to National Call Center.

3.1 Customer receives order confirmation and instructions for next steps.

3.2 If applicable, customer schedules installation with Retail Tech.

4.1 National Call Center receives G2B order and performs order validation.

4.2 National Call Center performs credit validation and adds tru2way services.

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Comcast Pro InstallSTEP 5

5.1 TV is available in customer home, but not mounted on the wall.

5.2 Comcast Pro arrives for installation with MCard.

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Home InstallationSTEP 6 STEP 7 STEP 8

6.1 Comcast Tech checks levels to make sure within DSG spec

6.2 Comcast Tech calls Dispatch/DOJ to add MCard (if not assigned) and Host attributes to account.

6.2 Comcast Tech inserts MCard into TV, connects coax, and powers on TV.

7.1 If required, MCard firmware downloaded.

7.2 If required TV Firmware downloaded.

7.3 OCAP Stack & Aspen Applications downloaded.

8.1 TV tunes to Channel 1 upon activation completion.

STEP 9

9.1 Customer mounts TV on wall.

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• http://www.tru2way.com

• http://www.cablelabs.com

• http://www.opencable.com

• https://opencable.dev.java.net

• http://www.mhp.org

• http://java.sun.com/products/javatv

• http://www.dlna.org

• http://www.upnp.org

Tru2way References