The Ehrhardt Group
Steve MajorsVice President
Professional Expertise
• Crisis Communications• Public relations• Media relations• Community relations• Special events• Media Training• Issues Management• Social networking
Ehrhardt Group Market Area
MEDIA RELATIONSHIPS
National Contacts…
2009: USS NEW YORK
RESULTS:
• 2,000+ crowd lined the levees
• 175 TV, print, online placements
• National media coverage
• 2 front page stories & editorials
GOALS: • Honor ship dedicated to victims of 9/11.
• Plan shoreline sendoff and drive turnout.
• Promote local civic group as sponsor.
2009: ALLSTATE FOUNDATION
GOALS:• Raise awareness of playground builds.
• Repair Allstate brand image post-Katrina.
• Create sustainable interest in campaign.
RESULTS:
• Sustained positive media coverage for 3 + years.
• Engaged state and local leaders as active partners.
• Foundation repositioned in the community.
2009: GUERILLA MARKETINGGOALS: • Create an out-of-the-box marketing campaign.
• Distribute positive messages to convention attendees.
• Drive attendance to a closing night reception.
Results:
• High-profile positive media coverage.
• Successful events attended by hundreds.
• Client embraced new marketing technique.
2009: BIO INDUSTRY GOALS:• Promote emerging Bio Industries in New Orleans.• Position Southeast Louisiana as credible national player.• Build community support for state-of-the-art hospitals.• Generate positive media coverage.
RESULTS:• Sustained media engagement on the
issue.
• Visibility at national bio events.
• Community recognition of Bio as emerging industry.